2013 ceramic industry is facing a "moderate rebound"

In 2012, the ceramics industry experienced the slowest growth rate in more than a decade, and it was also the most difficult year for many companies. The annual output value of the industry during 2010 was more than 30%, and in 2011 it was 20%. Last year, the industry’s output value was only 6.6%, which was the first from double-digit growth. From the output increase, it was the lowest in more than ten years. In 2012, the tile growth rate was about 3%. In the past, it was 14%, 17%, and 18%. It suddenly dropped to single digits. However, from the perspective of profits and taxes, ceramics grow by more than 20% or 30% each year. In the past, the profit growth was 8%, and the entire industry was more than 6%. Hygiene ceramics is probably more than 1%, basically no growth, hardware, faucet accessories are negative growth. There are many sanitary companies, more than 20% of which are losses. Relatively speaking, companies have lost a small amount. Last year, it should be said that SMEs, especially small ones, grew very slowly. Large enterprises are relatively good. It is understood that the total profits of big companies have not changed much from the previous year. Some have increased slightly, some have slightly decreased, but Xinzhongyuan, Nobel, and Marco Polo have been increasing profits. Almost, after some adjustments, profits have gone up. Big companies are better than small ones.

From the analysis report of the ceramics industry, the outlook for 2013 will be a “moderate rebound”.

The market polarization is very obvious. From the perspective of industry development, the market and industry concentration are increasing every year. Some good brands, such as Nobel, sold 40 billion yuan in the previous year and sold 50 billion yuan last year. This year is definitely still rising. . There are several companies that have achieved 80 billion, 100 billion, and are rising every year, the industry's concentration is getting bigger and bigger. This is also a trend of the industry. If you cannot become the protagonist, you will act as a supporting role and do something that big companies are not willing to do, cannot do, and make features. This is obviously because there will be “polarization” in the market. Branded companies grow bigger and bigger, and their market share increases. The days of doing low-end businesses are also very good, because there are many low-income people, there are affordable housing, the protection of housing requirements also have to be a little bit brand, but the price is the lowest, some companies can not meet the requirements, this cake will not eat .

According to the survey conducted by the association in 2012, the share of engineering is increasing, retail sales are declining, and the direction of market polarization is very obvious. There is also a very significant phenomenon, that is, the share of e-commerce has doubled and may erupt in a few years. The main channel for some small businesses is e-commerce, and large enterprises basically have e-commerce. This state will face some problems for future dealers.

Exports last year were very good last year. Foreign trade of ceramics was very good last year. The national average is more than 26%. The industry has increased by more than 20%, especially in ceramic tiles. The volume of growth is not large, it is more than 6% to more than 8%, and the export value has increased. 3.3%, anti-dumping is very useful to promote the progress of the industry. The government has to regulate exports, foreign anti-dumping prices will go up, ceramic tile exports increased by 34%, which is not so many years. In the past two years, the EU, in particular, raised tariffs by 40% last year, and exports to the EU have fallen by more than 20%, but the price to the EU has doubled. In accordance with structural adjustment and optimization, it is not the government's initiative to optimize. It is through the optimization of exports. More and more good products are exported. Garbage products are not conducive to exports and have achieved the goal of optimization. The association hopes not to export a large amount of such energy products and resource products. It has been appealing to the Ministry of Commerce of the People's Republic of China. As there are no concrete measures for action, bad things will become good and bad things will turn out to be bad. At that time, some people described anti-dumping as a disaster. Others did not think it would be alarmist. Every time the industry structure was adjusted and optimized, ceramic tiles, in particular, were anti-dumped for education, but the results were significantly improved.

Decline in exports of sanitary wares Sanitary ware exports fell by 10%, slightly lower, but skills increased by about 10%. From another perspective, China's low-end export products are becoming more and more difficult, high-end products cannot be exported, and now it is exporting to the middle. This is also a trend in the future of foreign trade. With the increase in the cost of labor and the increase in the cost of raw materials, Chinese companies have no advantage in doing low-end products in the past, and more and more products are sold to Vietnam and India. This also prompts many companies to adjust their industrial structure.

This year's enterprise recruitment may be slightly higher than last year's threshold, many companies did not recruit the previous year, last year because the economic situation down, many companies recruiting is not a problem, but this year there are many companies can not recruit people, or come later prices To improve, the increase in labor costs is also very important in the industry. In particular, as sanitary ware, as a faucet who wants to be a polisher, those who are currently selling hard work are basically doing things after 60, and after 80s and 90s, no one is doing. This is also a very serious problem facing the industry. With the disappearance of labor bonuses, such low value-added industries will be eliminated if they do not take automation and intelligence in the future.

Energy-saving and emission-reduction promotion thinning tile sales Energy-saving and emission reduction is a development trend, and the association has been advocating. In recent years, energy conservation and emission reduction have been related to the rise and fall of the ceramic industry and the survival of enterprises. More than 90% of the enterprises that have been eliminated in the industry are eliminated because of energy-saving and emission reduction problems, and this one is even more severe in the future. Especially after the “**” is finished, PM2.5 is known in all aspects, and the ceramic industry There will be dust, waste water, and exhaust gas. PM2.5 is a major issue that will be faced by the “Thirteenth Five-Year Plan” in the future. Since this year has just begun, it is still only a city, and the next step is to manage it to industrial enterprises. The ceramic industry belongs to the scope of building materials and cement, and it is also one of the six major elimination industries set by the country. It is named by the country. In addition to cement, ceramics are a big one. This will not be too much to sell ceramics. However, many companies may lose energy and reduce emissions in the future and they will be eliminated. The problem faced by distributors is that the first reduction is to reduce the thickness of tiles. According to the association’s original forecast, one year will save at least 5 million tons to 6 million tons of coal, save 20 million tons of raw materials, and save economic and social benefits in one year. Ten billion. Both Nobel and New China Resources are making thin bricks in large quantities and meet national standards.