Internet Marketing Opens a New Path for the Development of Building Material Enterprises

According to analysis, after the rapid growth of China's B2B e-commerce transactions in 2008, affected by the financial crisis, the transaction scale in 2009 decreased by 6.4% year-on-year. The global financial crisis led to a significant decline in the total volume of China's import and export trade, so the scale of B2B e-commerce transactions declined. However, the financial crisis also brought development opportunities to China's B2B e-commerce. In 2009, the penetration rate of China's B2B e-commerce transactions reached 11.3%. The main reason was that the awareness of small and medium-sized enterprises in using e-commerce was improving, and e-commerce could be improved. Help SMEs reduce costs and expand sales channels. Among them, the establishment of a vertical industry portal has formed a consensus among many small and medium-sized enterprises, and in 2009 it also set off an upsurge of industry portal construction.

According to data from authoritative organizations, the total online shopping transaction volume in 2009 exceeded 240 billion yuan, which is almost double that of 2008. Although home building materials companies are still facing difficulties in the field of e-commerce, they are still faced with various difficulties. However, e-commerce has made many merchants test the water with its unstoppable development momentum. As the earliest use of the network to start selling TATA wooden doors, how will it win the top spot in the electronic field?

TATA challenges the new model and is only ready to "make a comeback"

During the financial crisis of 2009, online shopping welcomed its explosive growth with its price advantage and convenience. Many industries have seen the charm of e-commerce and have tried water in order to win a share in this new industry model change. soup. Because of the particularity of its products, services, logistics and distribution, home-based enterprises will be subject to certain restrictions in the development of e-commerce. The forerunners of home companies started the trend of e-commerce in home businesses by establishing online shopping malls or cooperating with other websites. However, most of the outcomes are hastily ended, leaving the latecomers with more discussion and reflection.

TATA has always been the forerunner of online marketing, but it has never been involved in online shopping malls, and it has never shown signs of opening up to e-commerce. However, since the president “closed the pen,” TATA executives have gathered national dealers to gather together in Beijing to discuss the 2010 development plan. One of them is that TATA has fully entered e-commerce in 2010 because of a large-scale presidential signing and network infrastructure construction. TATA has already possessed the hardware strength and software environment opened up in the field of e-commerce. All is ready except for the opportunity. At 1:30 pm on March 21st, 2010, 170 TATA wooden doors nationwide will be on-line and trial operations will start.

On the home stage of the crowds, opportunities and challenges coexist. In the transformation of e-commerce, a new business model, TATA, the innovation-led and trend-setting one, has once again stood at the commanding height of development. We will continue to pay close attention to the “every move” of TATA's wooden doors, and record how this brand, standing on the “splash of the wind”, writes its sales myth step by step.