The origins of the Morgan family home brand
The Morgan family furniture brand originates from the most distinguished aristocratic family in American history and is one of the most distinguished and top-notch home culture communicators to date. Morgan has always been firm and consistent high-end brand positioning, adhering to the "inheritance of American classics" concept, determined to provide the best quality products and services for the noble life.
In a rushed and cold metropolis, we must retain a passion for life and a heart that yearns for nature. Apart from the busy and tense work rhythm, enjoying the warmth of the family and the fresh and free atmosphere of nature is what every urbanite yearns for. The mechanical masculinity and the handsomeness of nature form a contrasting beauty, which is the uniqueness of motor sports.
As a well-known brand in the furniture industry, MORGAN HOUSE has become a representative of fashionable furniture with its avant-garde, concise and eclectic style. Recently, the Morgan Family Wuhan Branch has formed a relationship with China Motor Sports and successfully participated in the CRC China Automobile Rally Championship Baofeng Station. In this competition, Morgan Saga, Volkswagen, Subaru, BAIC and Pirelli and other world-renowned brands jointly appeared in the top domestic competitions, attracting the attention of fans and consumers across the country.
Morgan family participating in motor sports for the first time
When the national treasure-grade Ru porcelain trophy and MORGAN HOUSE furniture of the Morgan family appeared at the same time, the Chinese classic beauty and the grace of the American aristocracy struck a brilliant spark between the two cultures of China and the United States. What we are seeing at this moment is the blend between national culture and overseas culture. As long as it is beautiful, whether it is Chinese or world, as long as it is the root culture of the nation, it can be harmoniously blended.
Imagine the continent of the United States a hundred years ago. Countless immigrants crossed the ocean to open up wasteland in the barren American continent. After experiencing the sweat of countless dream-seekers, a strong empire was established. The culture introduced from Europe is integrated into this land to form a unique American culture, which has aristocratic self-confidence and at the same time has the ambition of a hundred rivers, advocating history and reason. Unlike the European concept of heavy form and material enjoyment, it is a noble spirit that constantly pursues high standards. With the ultimate pursuit of Morgan Family, the American home culture has been fully interpreted. Here, you can feel the most authentic American life and lead people to the freedom of home life.
At the same time, it focuses on pragmatism. Affected by the early living environment and conditions, American culture focused on practicality, coupled with the vast land and sparse population, wide space, American furniture has the characteristics of a large volume. The Morgan family adjusts the volume according to the contemporary living space, but perfectly continues the atmospheric shape, comfort, economy and practical function, making the furniture truly a practical thing in daily life, abandoning the novelty, flashiness and gold-plated silver of European classical furniture. Decorative effect.
The contemporary elite people are more or less American-style, they yearn for a free life, they like to open up new worlds, they are full of curiosity about everything in the world, and they are willing to pay money and energy to reach a high-end life level. The Morgan family has transformed their inner world of freedom into the details of daily life. It is the art of home for those elites who are aggressive, optimistic, and pursue high-quality, luxurious, and aristocratic sentiments.
Having said that, are you attracted by the unique American aristocratic feelings of the Morgan House? Come here, MORGAN HOUSE Wuhan exhibition hall, we feel the beauty of its grace...
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