Asked if the future of "nurturing diamonds" really ushered in the spring of development?

I once asked a friend who is engaged in jewelry micro-business to marry her: "You have paid a lot of expensive jewelry, you must pay attention to your wedding ring. Would you like to buy a few carats of diamond ring?" She sincerely looked at it. I said, "I don't need a diamond ring, I come with a plastic ring. I am also married. Really love."
The relationship between marriage ceremony and jewellery is one thousand Hamlet in the eyes of a thousand people. Now diamonds have become a universally recognized indispensable marriage token, but if the diamonds in the market have natural and synthetic points, consumers will How to choose?
Synthetic diamond retailers are more willing to call synthetic diamonds “nurturing diamonds”. China's national standard: synthetic diamonds are the only name for gem-quality diamonds made by artificial methods, and ordinary consumers are still accustomed to using "true and false" on jewels, which may cause confusion for consumers.
In fact, both natural and synthetic diamonds are carbon elements with the same structure and properties. The fundamental difference between the two is that they grow in the deep part of the earth, and one is born in the laboratory by human hands.
Why re-interpret the facts we already know? Because if the accurate concept can be clearly understood from beginning to end, it is not difficult for us to launch a series of rational thinking and actions.
According to the "Research Report on the Status Quo and Prospects of Synthetic Diamond Development" (hereinafter referred to as the "Report") jointly launched by the China Gold News Agency's United Nations Jewelry Quality Supervision and Inspection Center in September last year, nearly 70% of consumers surveyed did not hold on diamonds. The same level of "favorite", nearly three adults said no feeling or rejection; more than half of people know synthetic diamonds, more than half of the respondents clearly expressed the willingness to purchase synthetic diamonds, indicating its broad prospects.
At the same time, when investigating the purpose of consumption, it is concluded that decorative wear is the main use of synthetic diamonds, accounting for 64.16%. Unlike ordinary consumers who buy natural diamonds for marriage, the number of options for synthetic diamonds used for “marriage” is only Accounted for 13.87%.
Synthetic diamonds claim that synthetic diamonds have high-tech content that is not available in natural diamonds, lower prices, and more colorful colors. It is undeniable that these are indeed huge advantages of synthetic diamonds.
The report also shows that the top three purchase factors for synthetic diamonds are the same quality as natural diamonds, and the styles are richer and cheaper than natural diamonds. Among the factors that hinder consumers from buying synthetic diamonds, the number one is “synthetic diamonds are artificially created rather than naturally formed”, followed by “not identifying”. So what should be the positioning of synthetic diamonds to match these advantages and avoid obstacles? What kind of technology and service should the market match?
At present, the promotional positioning and sales pricing of synthetic diamonds are carried out in comparison with natural diamonds, and even appear to correspond or exclude each other. The essence and future of jewelry brands are not simply selling products, but selling culture and selling emotions. Only culture and emotion can bring added value to products, and ultimately win consumers.
Synthetic diamonds and natural diamonds are two intersecting circles, the intersection is a small part, and the disjoint part is the synthetic diamond business. For example, the same is the wedding diamond ring, synthetic diamond promotion highlights the cost-effective, the same size than the natural diamond price is cheaper, it is better to propose the concept of "groom and bride take a hair to make a diamond", the so-called "fat The couple's hair is made into a diamond, which is more refreshing and more convincing. Natural diamond dealers have been slogan of "rare natural diamonds, one sees the truth".
This is the fusion and confrontation of intersecting and disjoint. Natural diamonds are no longer dominated by the world, and the emergence of synthetic diamonds will bring about a “reconstruction” of the value of diamonds. Natural diamonds are the essence of nature, noble, rare, and have investment properties. Synthetic diamonds are the crystallization of human wisdom, can produce a large number of perfect crystals, and are also excellent high-tech materials, should be the main decoration, interactive commemorative and other functions.
To find out the positioning, what the jeweler has to do is to ensure that consumers have full right to know about the product and respect the independent choice of the consumer. What consumers choose, that is their freedom, let their respective needs "Caesar's return to Caesar, let God's return to God."
On the other hand, the investigation of synthetic diamonds relies on a good monitoring mechanism, which can form a complete protection chain from all aspects of supply, production, retail, inspection, etc., and introduce more small, easy-to-professional professional inspection equipment to the market.
It is still too early to say that synthetic diamonds are about to bloom in full bloom, but the spring of its development is unstoppable. In the future, synthetic diamonds and natural diamonds are no longer simply “confrontational” relationships, but while relying on one side, while competing, the boundaries become clearer.

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