Chinese furniture market is gradually subdivided

The development trend of children's furniture in the past five years has shown an overall upward trend. A few years ago, several of the 100 companies were making children's furniture. Today, 10 of the 100 companies are producing children's furniture because many companies see business opportunities and see the potential of children's furniture. , Have joined this industry that is moving from primary to intermediate. There are more than 300 million children under the age of 16 in China, accounting for about a quarter of the country's population. The importance that our families attach to children also affects the development of this industry.

With the rapid development of China's economy, people's quality of life has begun to improve substantially. In many families, parents' investment in children's rooms is also increasing, and children's furniture is "selling" in the market. At present, the furniture products such as Douai, Yikasi and Qi Cai Life have become well-known brands in the market. Some traditional furniture companies have also keenly discovered the huge business opportunities contained in the children's furniture market. Qumei, Red Apple and other brands have also successively tested children's furniture products. Children's furniture brands have also emerged in an endless stream, and the market is fierce.

All businesses hit environmental protection cards

The author visited several furniture stores and found that almost all furniture markets have children's furniture counters, and some brands have as many as ten kinds. The materials and prices of these children's furniture vary. However, they all claimed to be "natural and environmentally friendly". From the perspective of materials, there are those who import Nordic pine, Russian pine, Brazilian pine, and Northeast pine. From the price point of view, there are both imported high-end goods higher than 10,000 yuan, and "special price children's beds" that can be bought for more than 1,000 yuan. The price difference is as much as ten times.

In the store, the sales staff of the Ekas youth mattress brand presented the environmental certificate issued by the International Ecology and Nature Foundation to the author. "Our products are pure solid wood beds. The interior materials are imported from North America and Canada. Nine-layer ash solid wood multilayer board, zero paint formaldehyde. "

I love my family and Qicai Life also presented various quality inspection reports to the author. The sales staff of Colorful Life said that all the children's furniture are made of national E1 grade plates, and the surface paint is also environmentally friendly PU paint. "We use famous Italian brands even for hardware accessories."

Unreasonable industrial structure coverage is too narrow

In many children's furniture brand stores, I see the most common furniture suitable for children aged 7 to 14. Although most businesses say that their furniture is sufficient for children from 0 to 18 years old, furniture suitable for babies from 0 to 1 year old, furniture for young children from 1 to 3 years old, suitable for 4 to 6 years old and 16 to 16 years old 20-year-old children use fewer teenagers' furniture, and consumers have a narrower choice. A nucleus-shaped structure with large and small dates in the middle of the children's furniture market was formed.

Mr. Zhong, the person in charge of the mattress for professional young children in Spain, said that the reason for the unbalanced structure of children's furniture is mainly due to the unclear product division and the lack of in-depth research on market demand. From the situation of some furniture exhibitions in the past two years, it can be seen that the age segmentation of children's furniture has become an inevitable trend in the development of the industry. Some manufacturers have begun to distinguish between infant and young children's furniture, older children's furniture and youth furniture. Towards maturity.

At present, children's mattresses on the market only reduce the size of adult mattresses, completely ignoring the characteristics of children's spine growth and development. At different developmental stages, the length and weight of the spine vary, and a support method cannot be satisfied. The market will inevitably require professional mattresses for teenagers and children, and growth mattresses that meet the developmental characteristics of children.

Product design levels vary

In recent years, the hot sale of children's furniture has attracted many furniture manufacturers to follow suit, but most manufacturers have not regarded children's furniture as an independent R & D and production field, but simply regarded children's furniture as a reduced version of ordinary furniture and simply used The distinction between cartoon patterns or bright colors leads to insufficient research and development of children's furniture and a low level of design.

During the interview, the author found that most products are still the same, and the difference is not obvious. The common feature is that the appearance is slightly different, but the furniture has a single internal function. In addition, the color is too bright, which does not meet the scientific application principles of color. It only focuses on the visual impact of color, and does not understand the harmfulness of color to people, especially the adverse effects on children's vision and nerve development and emotions. The safety is not enough. In the design, attention is paid to the modeling, and safety and convenience are ignored. For example, the design of the ladder and the rounding of the end of the panel have not been fundamentally solved and concerned. The scientific nature of the product is not enough, especially in terms of scale and ease of operation, it has not been carefully considered.

In addition, there are few domestic full-time children's furniture designers, mostly from adult furniture design to children's furniture design, so there is no accumulation, and it is not surprising that there are similar design phenomena. It takes time to grow, but it also requires beatings and failures. It is believed that talented children's furniture designers will stand out in a few years.

Children's furniture national standard will be introduced

In recent years, the passing rate of random inspection of children's furniture has not been high, the main reason is that most manufacturers have focused on product styles and colors, and just want to attract children's attention in the first place. For quality issues, especially product safety Performance is not enough. And the children's furniture industry does not have its own independent standard, but adopts the adult standard, which is even more unsafe for children's furniture.

The newly developed "General Technical Conditions for Children's Furniture" standard is expected to be approved for publication within this year. This standard is the first national mandatory standard for children's furniture in the country. For the first time, it is clear that children's furniture is suitable for children aged 3-14. The standard includes nine parts, such as the limit of toxic and hazardous substances and the use of safety warning signs. In addition to the detailed and clear provisions on the sharp corners, protruding parts, holes, gap size and stability performance of children's furniture, the standard has more strict restrictions on the control of toxic and hazardous substances. The limit of toxic and harmful substances is mainly for 10 types of formaldehyde and soluble heavy metals, which are similar to the relevant requirements of children's toys.