How to design furniture better
A few years ago, the "minimalist aesthetic" swept through China and had a huge impact on the Chinese people's aesthetic consciousness of home improvement. In this wave, the two brands MUJI and IKEA have risen rapidly.
Fundamentally speaking, the advanced and powerful marketing of an enterprise can have a huge impact on the public's aesthetic. This not only enhances the brand image and sales volume, but also creates an aesthetic trend that affects all aspects of life.
Young families and intermediaries renting houses are crazy to copy IKEA model rooms. If the city does not have their stores, they will spend a lot of money online shopping.
However, it was too late, and gradually, more and more people began to have an aesthetic fatigue with this style of home improvement. Not to mention the embarrassment of "you have me, everyone has it", and the faint design and colors cannot meet people's changing aesthetic psychology and life needs.
â–² Ikea store where there is no shortage of people
At the same time, there are many domestic niche furniture brands gradually growing. They do not pursue universal design and assembly line production, but make furniture that is comfortable and aesthetically pleasing for the Chinese, based on the Chinese lifestyle and the elements of Chinese classical furniture.
Most of these brands are called "net celebrities", not in a derogatory sense, but because they are exposed through the advantages of the Internet. Successful marketing and promotion allows more people to know, talk about, and understand their brands. There is a pure online store between them, and there are offline brands that are mainly engaged in physical stores.
1. What does the domestic independent brand focus on?
Domestic independent brands usually focus on solid wood furniture. In addition to the advantages of solid wood, this is also the most suitable production method at the current stage.
The furniture for home use is mainly "panel furniture and solid wood furniture". Panel furniture, as you often see at IKEA, is assembled and manufactured from materials such as MDF, particle board, and plywood. But the processing of these plates requires a mature "factory assembly line." However, domestic independent brands do not have such scale and production capacity.
In addition, durability is the biggest advantage of solid wood furniture. A piece of solid wood furniture can be used for many years. Even if the surface of the high-quality furniture is worn, it will look like new after being re-polished. This is precisely what panel furniture cannot do.
Solid wood furniture
And solid wood furniture is just a general term, it is divided into "logs", "finger jointing boards" and "woodworking boards". The latter two will add gum components in the production process, sometimes considering the force, use environment and other factors, they have better stability than the log.
2. What should I pay attention to when buying?
Domestic independent furniture is not as deep as the water of Chinese-style mahogany. It can often be distinguished from the naked eye. Pay attention to these aspects:
1. Color: Try to choose "natural color of logs", because the stained wood is more difficult to find defects;
2. Material: Try to choose "European and American hardwood" as possible, because the planting technology is more mature and the maintenance of trees is better than domestic plantations;
3. Paint: Try to choose "varnish" or higher-grade "wood wax oil", but pay attention to distinguish the quality, inferior wood wax oil is not as good as varnish;
4. Use environment: Consider the geographic climate and use environment to purchase. Furniture from the south to the north, furniture from the north to the south are prone to problems, furniture from the north is easy to crack, and furniture from the south is easy to swell;
5. Contract: When signing the purchase contract, be sure to confirm the terms of the "Follow-up Maintenance" with the merchant. Problems such as deformation and edging are not uncommon. It is best to deal with them by the merchant.
3. Share several famous brands
Vatican 丨 Beijing
The Vatican is very famous. Everyone mentioned that the first thing that comes to the domestic independent furniture is it. This brand is also worthy of the name, not to mention design, only to talk about quality, Vatican always leads in many brands. Because the materials and workmanship are first-class, the price is also high. Its after-sales service is also quite complete, with physical exhibition halls in Beijing, Shenzhen, Xi'an and other first- and second-tier cities.
The furniture of the Vatican has the simplicity of the Nordic and Japanese furniture, as well as the light Zen of the Chinese style. The Vatican pays more attention to inheritance and faces the real life of the moment. In its masterpieces, the circle chair, bamboo chair, zen chair, and Arhat bed all reveal a strong Chinese style, and it is more simple and natural, and more easily accepted by young people.
The term "modern Chinese" is more in line with the style brought by Vatican's works.
Another great thing about the Vatican is that their furniture has become a system. The advantage of this aesthetically-formed furniture is that it can be bought in sets, but the disadvantage is that it is difficult to integrate into other furniture.
Fanji living rooms were opened in major cities across the country. In this way, you can directly experience the texture and aesthetics of the furniture of the Vatican furniture while taking a selfie in the Vatican living room.
Wushe 丨 Shanghai
Similar to the Vatican, the Chinese style is followed, but Wushe feels more rustic and low-key.
This desk is a representative work of our house, simple and powerful, suitable for minimalist fans. Red oak has good strength and abrasion resistance, and the materials are thick enough to be suitable for long-term furniture.
Wood ink
The Vatican emphasizes the smooth and smooth lines, and the wood ink emphasizes straight lines and right angles, which is more concise. The material of wood and ink products is mainly oak and black walnut, and the materials and details are ineffective; the hidden parts are connected by metal parts. The advantage of metal connection is that the connection of tenon and mortise is that even if the wood is slightly deformed, it will not affect the use of furniture. .
Wood ink is very creative on small pieces. With this Trojan horse brush, it has a good impression. It is made of oak and walnut wood, and the butterfly tenon is connected. It is simple and solid, and it is no problem for people to ride up.
Yikefanpin 丨 Beijing
Mainly made of beech wood and stainless steel metal elements, the product quality is very stable, and the details are polished very well. I am determined to be an original brand of high-customer unit price civilians, and the original design is marketed. The mature and powerful back-end supply chain has been halfway away from many original brands in the initial stage.
Promote people to respect their inner voice, perseverance and yearning for their own comfortable life direction, use warm products to enable people to realize their own lifestyle, make their home better, adhere to original design, and also worry about the safe use of furniture, from Ingenious angle to outline each sideline.
Muzhi Workshop 丨 Hangzhou
Mainly beech and white oak, because it is not particularly expensive wood, and the design takes a simple route, the factory can be mass-produced, so the price is not expensive, but the material itself is OK.
A popular hanger, painted with nitrolacquer, beech is very light, there are blocks at both ends of the crossbar, and there are burlap compartments underneath. It has good practicality and is suitable for use by the bedroom bedside.
Jingyan 丨 Xi'an
If you love minimalism, Jingyan is an option. Accept customization, the size can be adjusted according to demand. However, customization takes a long time and requires sufficient patience, and the furniture showroom is currently only open in Xi'an.
The minimalist style dressing table focuses on the design of the storage space. Covering the mirror, you get a small desktop, which is multi-purpose and suitable for a compact small apartment.
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