Sichuan took the lead in launching the first sales of furniture to the countryside

On July 26, sponsored by the Sichuan Provincial Department of Commerce, and sponsored by the Southern County Party Committee and County Government and the Sichuan Furniture Import and Export Chamber of Commerce, the Sichuan Province “Furniture to the Countryside” promotion was first held in the southern county of the most populous county in northeastern Sichuan. In this "Furniture to the Countryside" activity, nearly a hundred well-known brand furniture companies directly transported their products to the forefront and chose to carry out large-scale promotional activities on the local central road section to stimulate local consumers' desire to buy. Although the temperature in the south of the day was as high as 37 degrees Celsius, the event was warmly welcomed by the local people due to the concentration of commodities, large discounts, and the right products. The scene was full of people and the scene was hot.

The furniture consumption potential of the township market is huge

In this " Chengdu Furniture Going to the Countryside", the turnover on the first day of only one station in the southern county exceeded one million yuan. Under the current situation, the huge market explosiveness will allow Sichuan furniture companies to enjoy an unprecedented sales feast, and as the "furniture to the countryside" activity continues, more farmers will share the benefits of this benefit farming policy, It can be said that "furniture to the countryside" benefits farmers, enterprises win reputation, the government wins popular support, and the economy develops.

"This event is so good, I didn't expect to buy brand-name furniture at such a cheap price, which is a lot less than my previous budget. I will tell the people in the village when I go back." Unable to talk, he was about to move into a new resettlement house. On the day of the event, the family set up the entire set of furniture without hesitation.

In recent years, the rural furniture consumer market has experienced tremendous development. According to the sixth census, Sichuan has more than 48 million rural population, accounting for 59% of the total population of Sichuan. The second- and third-tier markets and rural markets have large house sizes, usually over 100 square meters; rural furniture purchases are mostly in groups. Even though the nearby buyers are relatively scattered, the number of furniture purchases is still not small. . Therefore, although the purchase amount of single-piece furniture in the rural market is not as good as that in first-tier cities, the purchase of furniture is mostly in sets and in batches. The total furniture purchase amount is no less than that in first-tier cities. When buying furniture in this type of market, they value the price / performance ratio very much. Therefore, panel furniture with relatively low prices, more convenient installation and more guaranteed after-sales service is very popular in the market. Panel furniture is the mainstream of this type of market. With the acceleration of urbanization, more and more farmers will become urban people. Furniture such as marriage and childbirth, housewarming, house remodeling, etc. are all purchased. The products in the secondary and tertiary markets and the rural market have been gradually upgraded from low-end furniture to mid-range and high-end furniture, such as solid wood furniture, European and American furniture. With the increase in rural income and the awakening of consumer awareness, they have gradually started to have a certain customer base.

Zhang Xingqin, general manager of Zhongshan Furniture in Chengdu, told us, "Now the rural people have a very broad horizon. The urban market can also consume things in the rural market. The prospect of the rural market is very broad. The" furniture to the countryside "activity solves the channel problem , We will follow up for the next few stations. "

"Furniture to the countryside" is at the forefront of the country

In order to earnestly implement the work plan put forward by the Provincial Party Committee and the Provincial Government to promote the continuous and accelerated economic development of the province, after nearly three months of preparation, the Sichuan Provincial Department of Commerce took the lead in officially launching the "furniture to the countryside" project within the province. In the forefront of the country. This “Furniture to the Countryside” was led by the Sichuan Provincial Department of Commerce. The Sichuan Furniture Import and Export Chamber of Commerce organized nearly a hundred large-scale furniture enterprises in the province. Since the end of this month, it has been in more than ten counties and cities in the province. 1. The district will carry out promotional activities on furniture products, create a consumer atmosphere, stimulate consumer demand, and expand furniture sales. "'Furniture to the countryside' is a new project to expand consumption and promote growth under the premise of comprehensive analysis of the economic situation in our province, and it is another initiative to benefit farmers in the province." Xie Kaihua, director of the Sichuan Provincial Department of Commerce, said, "Furniture to the countryside" "Is an important step in the province's consumption promotion activities. Through various means such as" combining business with business "," combining industry and commerce "," joining agriculture and business ", the role of the bridge link of the industry chamber of commerce and the demonstration and leading role of large commercial circulation enterprises , Combined with the development of Sichuan furniture, launched important measures for the province's second and third tier cities and rural markets. "Furniture going to the countryside" will make full use of policy levers, and the government will issue the "furniture to the countryside" identification card to every household in need as the only voucher for purchasing "furniture to the countryside" products. According to the policy, consumers When buying a variety of furniture products such as beds, wardrobes, sofas, dining tables and chairs, you can enjoy a 10% discount on product sales prices at the sales points of nearly 100 Sichuan furniture companies participating in the event. It is understood that exhibiting furniture companies also attach great importance to this event, some companies also launched furniture products tailored to the masses according to the size of the house, and some products have launched special prices below the ex-factory price, so that the participating rural consumers can buy To cheap and high-quality furniture products.

Su Xianhua, executive deputy general manager of Chengdu Pioneer Furniture, said that during the traditional off-season of the furniture market, the “Furniture to the Countryside” activity organized by the Provincial Department of Commerce can greatly solve the production problems of enterprises and expand the sales network of enterprises. Channel distribution is also a good supplement; on the other hand, while being supported by the government, enterprises should also base themselves on the enterprise itself, actively explore the market, expand domestic demand, and promote the development of the industry with practical actions.

Sichuan furniture occupies the right place

Sichuan is a major furniture province in China, one of China's three largest furniture manufacturing bases, and one of the five largest trade centers. In recent years, Sichuan furniture companies have attacked all over the country, using unique management methods to achieve the leap-forward development that people in the industry call "rural surrounded cities". "Now it seems that Sichuan Furniture is actually very visionary." According to Rong Yuwei, Secretary General of Sichuan Furniture Import and Export Chamber of Commerce, Sichuan Furniture realized the huge opportunities brought about by the western development and urbanization as early as ten years ago. At that time, the second- and third-tier cities and the rural market were almost blank. Sichuan furniture companies represented by Quanyou, Shuanghu and Nanfang took the lead in the country and launched the brand strategy called "rural surrounded city" by the industry. The main focus is on suite furniture, integrating its own professional forces in marketing, logistics, and after-sales service. It unites agents and distributors across the country to quickly occupy the second and third tier cities in China through various forms of independent stores and large stores. Vanguard in this segment. It is because of its unique channel terminal and brand advantages, when the Sichuan Provincial Department of Commerce proposed "furniture to the countryside", it quickly received responses from many enterprises and immediately took action.

Around 2000, the total output value of Sichuan furniture was only 6 billion yuan, and the foreign trade was negligible. Today, the total output value of Sichuan furniture has exceeded 70 billion yuan, and the foreign trade export was close to 1 billion US dollars in 2012, with a population of nearly 100 Ten thousand people, as one of the pillar industries in Chengdu, the furniture industry plays an increasingly important role in the economic and social development of Sichuan Province, solving employment problems, building a harmonious society, and promoting consumption upgrading.

Under the leadership of the Provincial Department of Commerce, the Sichuan Furniture Import and Export Chamber of Commerce has been the first to propose "going out and introducing" in the Sichuan furniture industry since 2006, and formulated a series of development ideas to enhance the brand image of Sichuan furniture: Good Chengdu International Furniture Industry Exhibition and Chengdu Home Expo will build a bridge between enterprises and the market and consumers; second, lead Sichuan furniture out of Sichuan, establish Sichuan brand home furnishing direct sales centers across the country, and expand the furniture Sichuan military in the country The market share and brand reputation of the market; the third is to launch the Sichuan Furniture Global Tour, leading Sichuan furniture companies to participate in Malaysia, South Africa, Dubai and other countries to participate in the exhibition, and successively open overseas markets in Southeast Asia, Africa, the Middle East and other markets; Departments work together to strengthen enterprise system training and improve the overall quality of the industry.

Rong Yuwei said that this year's furniture market situation is not optimistic. Under this circumstance, the Provincial Department of Commerce organized the Sichuan Furniture Company to carry out "furniture to the countryside" activities and entered the front line of the market, which not only allows ordinary people to enjoy real benefits. Allowing enterprises to increase sales will win the most extensive and promising small towns and rural markets for the unified brand image of Sichuan Furniture.

It is reported that the "Furniture to the Countryside" activity will also gradually enter the disaster-stricken areas in Lushan, Ya'an and other cities and counties in Sichuan.

As zirconia has a superior insulation, wear resistant with low friction cofficient, anti-corrision, resistant high temperature, resistant extrem cold and very low thermal conductitivity,  it's a very ideal material for shaft and bushing.

We can provide vairtyof standard zirconia ceramic shaft, also support R&D program. Many different precision grade ceramic shaft can be achieved through high precision fine grinding and machining which is to be 0.005mm.

Zirconia Ceramic Component

Zirconia Shaft,High Precision Zirconia Shaft,Industrial Zirconia Ceramic Shaft,Zirconia Ceramic Shafts

Jinghui Industry Ltd. , https://www.ceramictek.com