Swords go to seek differentiation competition

Henan Xinjinhui Stainless Steel Industry Co., Ltd. was born in 2005, and now it has grown from a small enterprise with an annual output of 50,000 tons of stainless steel to an area of ​​2.5 square kilometers. It is mainly stainless steel, integrating the acquisition, smelting, board making and deep processing. "Industrial clusters." At a time when almost all the steel companies were losing money, Xin Jinhui did not lose out and made modest expansion. Even in the economic recession of 2008, Xinjinhui can maintain its growth. From small to big, from big to strong, Xin Jinhui's winning magic is what?

In 2005, China's construction steel entered the “golden age” and various capitals poured in. Chinese steel production capacity leads the world and becomes the largest steel country. Xin Jinhui, at this time, slid forward and chose stainless steel as the “unpopular” at the time.

“The iron and steel industry must have its own advantages base.” Xin Xuehui’s chairman Shang Xueling frankly stated that in the era of low-carbon steel, only the logistics cost has accounted for most of the profits, and it is expected that saving one or two hundred dollars from management will be impossible. The role must be to form a regional economy, otherwise it will lose its own competitive advantage in the industry.

"Take advantage of the situation" is the secret of Xin Jinhui's success. Shang Xueling said that the carbon steel enterprises that produce rebar are mostly imported from Australia, Brazil, and Indonesia. The cost per ton of logistics is about 130 yuan, which is a heavy burden for the steel industry in the low-profit era.

Xin Jin Hui is different, refining a ton of stainless steel, stainless steel waste accounted for 70% of raw materials, in addition to nickel, chromium, molybdenum and other alloy raw materials. With an annual production capacity of 1 million tons as the base, it will probably need to purchase 700,000 tons of waste stainless steel every year. The nearest materials will be used, which will save 91 million yuan in logistics costs.

Shang Xueling disclosed that since the establishment of the plant for nine years, Xinjinhui has been operating at full capacity every year. Even in the current financial crisis in 2008, and in the current complex environment, the operating rate is still 100%. At present, the operating rate of some carbon steel enterprises is less than 60%.

In 2013, under the complicated steel environment, Xinjinhui expanded its production capacity by 100,000 tons and its production capacity increased to 1 million tons. Its book and profit tax was 66.012 million yuan.

However, like a low-profile walker, Xin Jinhui never easily shares his joy with others. The production capacity has increased to 1 million tons Xinjinhui, profit geometry? "Now the general environment is not good, and the specific inconvenience is more to say. We still hope that we will make some low-key comments." Shang Xueling declined.

At present, China's per capita consumption of stainless steel is about 17 kilograms, and western developed countries have reached more than 30 kilograms. In 2013, the global total output of stainless steel reached 36.4 million tons, and China produced 18 million tons per year, accounting for 48% of the global total. It has become the largest stainless steel producer in the world.

"In the future, China will be a big consumer and exporter of stainless steel. If we consume more than 30 kilograms per person per year, the population of China is 1.3 billion, which is about 40 million tons a year."

"There are markets where there is competition." Shang Xueling said that the steel companies with keen sense of smell are in the transition to stainless steel, and the era of industry reshuffle has come.

As early as in 2007, Xin Jinhui had begun to plan ahead. Relying on stainless steel, the company established Jinhui Group, Dingda Stainless Steel Products Group, Daxin Technology, and renewable resources. From stainless steel smelting and pickling, to deep processing of stainless steel, product sales, and logistics, warehousing, and mineral investment, each group has more than a dozen associated subsidiaries underneath.

"You don't have me, you have me, you are strong, and you make me strong." Shang Xueling said, "Stainless steel will also face the current problems of carbon steel." Only the formation of a complete industrial chain, from the acquisition of waste, Processed to the sale of products will be a healthy development.