The new operator of the "Consumer" bears the burden of proof

Deformation and other quality of the Steel doors appeared. Consumers ran to find the appraisal organization to identify, spend money and laboriously, and many legitimate rights defenses were difficult to "end" due to proof. However, this situation will change from the implementation of the newly amended “Consumer Protection Law” (hereinafter referred to as “the new “Consumer Law”) on March 15. The burden of proof on quality is reversed and is borne by the operator.

New "Consumption" Changes the Inversion of Burden of Proof on Steel-wood Doors

In the face of changing consumption patterns in the steel-wood door market, industry production and operating companies have stepped up their “actions”. On March 12 this year, the National Association of Industry and Commerce Home Furnishings Chamber of Commerce's Door Industry Professional Committee formally took office and set up the China Steel and Wood Door Industry Brand Alliance to read quality and integrity commitment**. A series of actions have shown that steel and wooden door companies that consistently advertise superior performance-to-price ratio, Baotuan abandoned "low-cost, low-quality" competition, and practiced quality improvement and brand innovation and development.

Industry development is "high pressure"

“Everybody feels that the pressure was very high last year.” Wu Xuesong, chairman of Huahe Group, which plays a decisive role in the steel-wood door industry, summed up the past year with the keyword “unusual” and warned companies to adapt to the speed of economic growth. Face the industry's future low-speed development. "We look forward to 2014 and 2015. We say that the industry has a big development. I don't think this is possible."

Steel doors are indoor doors made of wood skeleton and steel panel as the main material. The price is moderate. Since the day of its birth, it has been defined by superior cost performance. The main target market is three or four-tier cities, especially rural markets. Great potential.

Due to product and market positioning constraints, the development of the steel-wood door industry can easily fall into the “low-cost, low-quality” competitive quagmire, which also restricts the industry’s normative development. "Especially when some start-ups first enter the market, most of them fight the price war and the price is very low. It is impossible to make a very good product." Deng Shusheng, deputy chairman of the Furniture Industry Decoration Association of the All-China Federation of Industry and Commerce, suggested that manufacturers should not With the “low price and good quality”, consumers will need to improve their product quality after entering the mature period, and the industry will be standardized and orderly.

Zhang Juntao, general manager of Guangdong Oupai Door Co., Ltd., took the example of customer negotiations he had just experienced, and said that when negotiating with many customers, they first asked what kind of materials the door was and they were very surprised. "Compared to other custom industries, the door industry is still very different. If you buy a car, you may never ask where the steel plate is. Now the door industry is still in a relatively low state."

Inversion of burden of proof

“The door cracking, deformation, etc., apply the new “Consumer Law”, consumers can protect their own rights and interests.” Zhang Dezhi, director of the complaints department of the China Consumers Association, said that many consumers are worried about after-sales service can not keep up when they buy products. One situation will be changed due to the formal implementation of the new "Consumer Law."

It is understood that the new Article 23 of Chapter 3 of the "Cultural Exhaustion" states that the service provided by the operator for motor vehicles, computers, televisions, refrigerators, air conditioners, washing machines and other durable goods or decoration and decoration services are accepted by consumers. The defects are found within six months from the date of the goods or services. If a dispute occurs, the operator shall bear the burden of proof of the defect.

According to Zhang Dezhi's introduction, the problem of quality defects in steel doors is also applicable to the above provisions of the new “Consumer Law”. Production and operation companies must pay more attention to the rights and interests of consumers and improve their own products and services. "After brushing a wall, the walls of the four or five months will be cracked. Your construction team will bear the burden of proof. The door products will be the same." As a result, the durability of wooden doors and other durable consumer goods will be easier, quality problems. The evidence from the consumer to the proof of the business will, to a certain extent, also guide companies and businesses to maintain the lifeline of product quality.