"China Shoes, Safety Shoes, Famous City" Hua Luo Ryan My Sohu

It is understood that in 2011, the city's production of safety shoes reached more than 33.12 million pairs, the total sales value of about 2.45 billion yuan, accounting for about 50% of the national market share of similar products. Among them, 245,900 pairs of exports, product exports more than 350 million US dollars, ranking first in the country's similar industrial clusters. Products are exported to Europe, South Africa, the Middle East, South America, Southeast Asia and other regions. In the product grade, products with export unit price over 20 US dollars account for about 45% of the total export volume, and some product export unit prices even as high as 50 US dollars. Safety shoes are also increasing year by year, and they have evolved from high-tech content, light weight, comfort and versatility, from a single safety function to leisure sports.

Chen Zhongwang, secretary-general of the Municipal Leather Industry Association, introduced that as early as 2010, they began to apply for the “China Shoes Capital City (Ryan)” work. In April this year, they formally applied to the China Leather Association. Through the evaluation of the China Leather Association evaluation expert group. The safety footwear industry is one of the main economic industries in the footwear industry in the city. In recent years, it has grown rapidly. The size of the company has grown from 2 in 2001 to 42 at present.

“The gradual improvement of labor laws and other relevant laws and regulations in Europe and the United States has brought tremendous business opportunities to the city’s safety footwear industry. For example, foreign construction workers wear a safety helmet, wear safety shoes, and wear safety shoes even if they wear a piece of glass. After 3 months, it is necessary to re-test the safety performance of the shoes, if it is damaged, it must be updated. At the same time, the demand for safety shoes from domestic companies has begun to show a sharp rise.” Chen Zhongwang is confident, “At present, domestic and international The annual demand for various safety protective shoes is more than 96 million pairs, which is a sunrise industry."

The relevant person in charge of the China Leather Association stated that he hopes that Ryan will make persistent efforts to make good use of this national name “gold business card” and suggests that it is necessary to increase brand building efforts, consolidate the market position of leading safety shoe companies, and pay attention to product structure adjustment to high technology. Content, high added value, multi-functional development, extending the function and use of products; actively expanding the domestic market, strengthening the cultivation and construction of domestic sales channels; integrating the resources of government, enterprises and other parties, giving full play to the agglomeration advantages of industrial brands and optimizing the industry Competitiveness; The government and enterprises must increase their propaganda, improve regional brands, and accelerate the healthy and orderly development of the safety footwear industry in Ruian.