From "Chinese Brick King" to Business Leaders - New Pearl Ceramics

When Ye Delin and its new Pearl Ceramics were brought up, no one in the industry knew about them. With the opportunities, talents and boldness, Ye Delin used New Pearl Ceramics to become the world’s largest company in the world. Ye Delin's "Low-key, low-strategy, pragmatic and innovative" character has become the benchmark for outstanding entrepreneurs in the industry. The ethical spirit of gratitude and charity is more enjoyable.

The honorable title of "Chinese Brick King" deserves its name.

The New Pearl of China, the New Pearl of China

With a smile as usual, and talking about the growth of the new Pearl in the past 20 years, Ye Dong has been doing a few jewels: “The new pearl is national, and China is...”.

In a few words, Ye Delin’s life tenet was revealed. The new jewel that shocked Ye Dong was "the national and the Chinese" confession of the soul, reflecting not only the trajectory of success of the new jewel, but Ye Delin's innate national sentiments that are more awe-inspiring. Its highly praised handed down famous saying "The stronger the victims are, the more frustrated and the more courageous," has become the "assembly number" for the new and bright pearls.

The "Brick King" was a legendary road. From the first ceramic tile vacant to the new Pearl brand, it was a rugged and colorful world of entrepreneurship. Ye Delin and his team sang "brick" songs. The “Brick” song of the spectrum is not the new Pearl of the Moon, but it is not the new Pearl of the Moon. However, with the stunning performance beyond the artistic category, it has completed a masterpiece that belongs to a new jewel.

It is not necessary to add to the great achievements of Ye Delin and its new pearl. His heavy sense of social mission and strong national consciousness explains the value of his pioneering industry. In the ceramic kingdom, China has only one new pearl, and this is the only new pearl. It belongs to the whole nation and belongs to China.

This year, the New Pearl Group will usher in its 20th anniversary. With a strong brand competitiveness and more than 4,000 powerful sales customers, Ye Delin throws a loud voice: “The new Pearl will pass through the economic winter of 2012, avoid weaknesses, and take the road of continuous innovation. New Pearl The pace of scientific development, harmonious development, and healthy development will be more solid and steady."

Promised in danger and turned to a new leader in business

On the last day of 2011, the Foshan business community gathered and Ye Delin was elected as the 13th Executive Committee of the Foshan Federation of Industry and Commerce (the General Chamber of Commerce). On the occasion of the financial crisis, Ye Dong was arguably a “danger”. From the "Chinese Brick King" to the new leader of the Foshan business community, Ye Delin began his gorgeous turn on the road of life.

There are more than 47,000 members of the Foshan Federation of Industry and Commerce (General Chamber of Commerce), and 148 grassroots chambers of commerce. Both indicators rank first in the province. It can be called the "big brother" of the Guangdong Chamber of Commerce. In the past five years, with the efforts of the last executive committee, the General Chamber of Commerce signed 44 cooperation agreements with an amount of nearly 28 billion yuan, and established five major alliance systems of “integrity, brand, capital, standards, and services”. The ability to marry and participate in politics has been strengthened.

As the “Parent” of the General Chamber of Commerce, Ye Delin shouldered the heavy responsibility for the future. Behind the magnificent turn is more of a heavy responsibility. From the vanguard of the ceramics industry to the new leader in the Foshan business sector, Ye Dong’s leadership can be described as the ultimate goal. As a big city and a strong city in China, Foshan's business community has become one of the focuses of the nation's attention. It has also given Buddha merchants a unique idea of ​​"beyond" one step. The label of the Buddhist merchants is just like the "Made in China" which is more indifferent. This is a kind of glory and it is a kind of pressure! Buddhist businessmen are so, as the new leader of Buddha merchants, Ye Delin naturally sober, this burden is not light ... ....

Pragmatic Innovation: The Return of the "New Cantonese Businessmen" Spirit

From the moment when the municipal Party committee and Li Weiwei took over the certificate, Ye Delin’s mind suddenly jumped into a belief: “Buddha merchants should take the lead in establishing the image of the 'New Canton Merchant”!

Foshan merchants are notoriously pragmatic, low-key, and tough. They are more suitable for the image of a new generation of Cantonese businessmen. In a sense, the existence of Buddhist merchants can be regarded as a mirror for the business sector in Guangdong, a pioneer who dares to be innovative and innovates. It is the pride of the country’s business community.

In the next five years, Ye Delin will steer the ship of the General Chamber of Commerce and swim in the wave of economy. In the face of the current economic crisis, Ye Dong said his own view: “There are organic dangers and opportunities are forged in danger”. The transformation and upgrading of Foshan enterprises is a huge and long-term social project. Even if it is a little bit of trouble, there is a big tendency to “move the whole body”. In 2012, it was the year of “breaking ice” and it was a year of suffering. We are looking forward to Ye Delin leading the business community in Foshan to face the “deep winter” and to overcome difficulties, and usher in the “warm spring” of melting snow and ice with perseverance and wisdom.

"Foshan merchants can no longer go it alone, but must change from individual heroism to collective heroism." “Buddhists warming up and taking the road of sustainable development” are the important tasks for Buddhist companies to display the spirit of “New Cantonese Businessmen”. The “five alliances” system inherited by the General Chamber of Commerce interprets the essence of Buddhist business development concepts. What Ye Dong is now doing is to implement the system with more scientific and meticulous measures.

When talking about Buddha Merchants' image of “New Cantonese Businessmen”, Ye Delin admits that he is the first entrepreneur and then the leader of the business community. He will use the identity of the chairman and president of the new Pearl to better reflect the spirit of the “New Cantonese Merchants”. The substance of the connotation. The Buddha merchants in Ye Dong's eyes are courageous, capable, and determined. They can courageously change the tide and become a threat.

Ball goods such as character high ball complex

Ye Delin in his life is full of vigor and vitality. The busy work does not allow him to carry the emotional restraint on his back. “Transferring emotions and relaying happiness” is Ye Dong’s positive and optimistic attitude towards life and life. In the golf industry in Foshan, Ye Delin's puzzled golf complex was praised. Ye Dong played for the first time two years ago. At that time, he had just fallen in love with golf. Now, Ye Dong has been the leader of the Foshan Men's High Team. The insiders are amazed at the rapid advancement of their skills. In just two years, from the beginner to the entry point of 10, it is a bit legendary.

Less than a year after the Foshan Men's Team was established, a well-trained "military" was born. This was attributed to Ye Delin's efforts to manage the team, such as the management of enterprises, from the team's daily progress and continuous achievement in the outside competition. It is not difficult for us to understand the good qualities of Ye Dong's "ball goods like character". Ye Delin’s sponsorship of the team and personal management of the team are not purely for entertainment. Ye Delin’s sustainable “high-ball charity” cause has been consistently promoted. In his eyes, the highball is not only sporty but also healthy and commercial. It is also a platform for gratitude and return to society.

“Industry and health are inseparable.” Ye Delin’s views on health care are elevated to the same heights as his career. This just happens to coincide with the “basic focus on physical development, physical strength, and strong growth in Foshan”. In the eyes of Buddhist merchants with great wisdom and great courage (inscriptions by Hong Kong industrialist Lee Shau Kee for Foshan Federation of Industry and Commerce), healthy physical, practical style, and smart thinking will be the “three axes” in the development of Foshan enterprises.

From the “China Brick King” to business leaders, Ye Delin will face another and more challenging start in life. We have reason to believe that the spring of the Foshan business community is approaching.

【New Pearl Development History】

1 1992 - 1998, scientific orientation, rapid growth

“To be a first-rate enterprise and to create first-rate products”, Ye Delin set the goal for the Nanhai Pearl Decoration Brick Factory that was under construction at the end of 1992. In 1993, the company launched the "Crown Pearl" brand, designed the corporate LOGO, and put forward the concept of quality as the life of the company. It started from the high point of the industry and started the entrepreneurial journey of a hundred years.

2 1998 - 2003, scientific expansion, miracles

At the end of 1998, after the completion of the transformation of the enterprise, New Pearl had greater room for development in order to allow the company to reach a new level, and decisively implemented a low-cost expansion strategy in the form of “eating shock fish”, and the company bucked the trend. Business is booming.

3 2003 - 2007, self-built park, intensive development

In 2003, Chairman Ye Delin successively went to Italy to investigate and study six times and proposed to build an industrial park “production factory”. In December of that year, the company began investing in and constructing the first park-style base, Sanshui New Pearl High-Tech Pottery Production Base, marking the new Pearl Ceramics Group's decentralized factory-style construction and the intensive development of large-scale, specialized parks. In the new era, in December 2006, New Pearl invested heavily in the development of Lubu Town, Gaoqing City, Zhaoqing City, the second park-based base - Guangdong Lubu Simite new building materials production base (professional manufacturing of polished tiles). The new Pearl promotes the upgrading of traditional industries through integrated innovation, consciously embarked on the road of new industrialization, and stood at a new starting point for scientific development.

4 2007 - 2009, out of Guangdong, innovation and development

On August 29th, 2007, New Pearl Ceramics Group officially launched a new strategy of “walking out of Guangdong and deploying nationwide”. It built a New Pearl High-Building Pottery Production Base in Jiangxi Province and innovated a new model of “selling real estate” and opened up a nationwide development. The new strategic layout is a new journey for the New Pearl Ceramic Group to become stronger and bigger.

5From 2009 till now, to enter the real estate, brave intellectual domain, industrial integration

After consolidating the foundation of its main business, the New Pearl Group once again adjusted its development strategy and extended it upstream and downstream. In 2009, it entered the real estate field. In 2010, the Guangdong Chengjianda Design Institute, which has invested in holding the national Grade A design qualification, officially embarked on a new stage of integration of the industrial chain, and took a new path of efficient integration and innovation of the industrial chain. , based on ceramics, integrating the industrial chain, adding new growth points for the headquarters economy, creating a profitable model for the new headquarters economy, and initially taking a transition from manufacturing to service industries, leading to a diversified business strategy with efficient integration of the industrial chain. The layout has achieved new breakthroughs in the extension and extension of the industrial chain.