Infant or child textile products will have large demand or will enter a period of rapid development

For the baby-friendly home textile market that is currently in the development stage, its market development is favored by many businessmen. Whoever enters in advance and occupies a certain position is undoubtedly helpful for future development. So what exactly is the outlook for the infant and baby home textile market?

Demand still to be expanded

In the department stores, supermarkets and baby products stores, infants and young children's home textiles have not been treated as a separate sales category, in the home textile district of major supermarkets, reporters did not see too many infant and child home textile products, only a very small number of infants The young home textile brand is also sold together with adult home textiles, and it is also relatively simple in style. On the market, various sizes of sleeping bags, blankets of various materials, various inner core pillows and other items are sold along with cribs and other accessories. The reporter learned from the interview that the current market for baby products in China is dominated by only a few brands, and there has not been a situation in which "hundreds of people contend".

Ms. Liu, who is choosing infants' home textiles for her baby, said that in consideration of the child’s intellectual development, she hopes to purchase baby-friendly home textile products with excellent design patterns and designs, but it is difficult to meet her needs in the market.

According to statistics, China is born with approximately 53,000 babies a day, with a net birth of more than 15 million to 18 million people a year. We are positioned in the infant market (0-3 years old) and have a market capacity of at least 50 million people each year. Since home textile products are consumables, customers need to spend repeatedly, so the annual market capacity is much higher than 50 million. Such a large home textile market for infants and young children appears to be much calmer than the intensely heated adult home textiles.

Analysts at the Baby and Child Industry Research Center believe that at present, China has high requirements for formaldehyde content, color fastness, and odor of infants' home textile products. Due to the high content of chemical components in the dyes, infants and young children are currently spinning on the market. The basic use of light-colored products, so the color and pattern are relatively single. He said that from the point of view of consumers buying other children's products, high-end consumers attach great importance to children's products and hope to provide children with novel and safe daily necessities, but due to consumer demand for infant and young home textile products can not be formed. The mainstream, so this market still needs to continue to nurture, the demand still needs to be expanded.

Market still needs to subdivide

At present, there are many home textile brands trying to open up the infant textile market, but most of the market reflects a relatively flat, and product homogeneity is serious. There are also companies that temporarily abandon this market and plan to open up this market at the right time. Mr. Zhang Lei, who has been engaged in the mattress business for many years, said: “In the past few years, I have also been very optimistic about this market, because the brand of the product is relatively small, and it is not possible to be a special sales store, so I did not do it. But I The market has always been considered to have great potential, but it is still not mature enough."

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