[Integrated] Do you know the first American tooling brand?

Tooling style is an important branch of American retro style. In the United States from the 18th to the 19th century, it was their booming economy. At the time, there were numerous factories in the United States, and the workers’ clothing worn every day was the current tooling. style.

Speaking of tooling style, tannins and canvas are two elements that can't be said. The tannin element must be the first to be thought of by Levis and Lee. Levis was famous in the United States for inventing the first jeans, and Lee did great work as a traditional cowboy to the fashion field, but Levis still has an unshakable position for the player who likes jeans.

In addition to tannins, canvas is one of the elements that must be said. In the U.S., I think I can't be a Carhart. What brand is Carhartt? Carhartt is actually a tooling brand that was born in 1889 and is known for its solid quality and durability. It is the preferred brand for American workers' clothing. If you want to experience authentic American style, Carhartt is your best choice.

Like many big brands' founders, founder Hamilton Carhartt started his own company in a small workshop and several small employees. At the beginning, they used canvas to make a pair of tannin pants suitable for railroad workers. However, the sales volume was not very satisfactory. After consulting the workers, they finally learned their actual needs and chose a more durable trademark.

The general canvas is knitted and the trademark is interwoven with two kinds of fibers, so their canvas will be more rigid and thicker. The Dutch "Doek" is used to describe this fabric, and the pronunciation is similar to "Duck". Afterwards, Carhartt commemorates this fabric as a separate logo for the ducks.

Since the success of their canvas products, their reputation has also spread rapidly in the United States. By 1910, the Carhartt factory had grown to Southern California and Georgia, and in many large cities. Their production plants are, for example, Atlanta, Detroit, San Francisco and so on.

During World War I, Carhartt also responded to the call and produced a uniform for the country. Although later in the Great Depression, Carhartt also suffered heavy losses, but with the working class has a very high status, tenaciously passed through the difficulties until now, becoming the first choice for American workers tooling.

Style introduction

In the more than one hundred years since the development of Carhartt, through continuous improvement, many classic styles have been born. Let's introduce it.

1.Carhartt WIP Detroit Jacket

The founder, Hamilton Carhartt, started out as a brand in Detroit. The Detroit jacket was very significant to Carhartt. The Detroit jacket is classic because it is made of a 100% duck canvas. The inner lining is a blanket lined with corduroy in the collar. The stiff fabric is very resistant to wear, even when working in a cold environment. No problem, so it is deeply loved by people.

　　 2.Michigan Chore Coat

Another classic style is the Michigan jacket. Compared to the Detroit jacket, this is a medium-to-long jacket and a four-button button workwear. I feel a bit like the M65 version. The jacket first appeared in 1923 and it has been around for almost 100 years. In the United States, there has always been the name "engineer coat."

3.Carhartt Vest

Carhartt's vest has been one of the people's favorite match items, thick canvas appearance, whether with the bottom of a single wear or take a ride, you can very well with the tooling wind. Compared with ordinary vests, in addition to being made of canvas, ribbed collars are used to better protect the cold in the winter.

4.Active Jacket

The Active Jacket has the same appearance as an ordinary hoodie sweater, but it is made of canvas, so in the version you can see that it is wider and stiffer than the regular sweater.

Carhartt's fiery is precisely because the founder established the consumer as the starting point, starting from a solid quality, has never given up their consumer groups and thus rooted in the American working class. Later, many rappers also used Carhartt (including Eminem, Kanye, etc.) because of Carhartt WIP's continuous support for the development of underground music, and the growing taste of Carhartt's streets. Carhartt wip is more suitable for Asian tailoring than Carhartt's main line.