The design of both internal and external furniture enterprises should meet market demand
Many consumers are worried about the decoration and purchase of furniture. They are embarrassed about the choice of new house furniture. There are almost no restrictions on the style and size of the house. Some consumers like European style or American style, but after walking around the home store, they found that there are almost one or two sets of eye-catching ones, and finally they just bought back from abroad. But the budget has also exceeded the standard significantly.
A designer, who asked not to be named, told reporters that nowadays, people have more and more ideas about decoration styles and furniture purchases. When they exchange design styles and furniture collocations with owners, they often encounter vetoes. “I met some discerning owners. It is very common to repeatedly modify the renderings. " Due to the shift of people ’s consumption concerns, aesthetics and practicality have been unable to meet the purchasing needs of many consumers. Therefore, in the opinion of the industry, the results achieved by “pleasing†consumers in terms of furniture style, design, aesthetics, etc. have slowly changed small.
The international furniture that was once sought after by the market in terms of design and style has also encountered localization problems in recent years. Wang Lanyu, general manager of Super Comfort International Home Furnishing, told reporters that the color, size, and style of the American furniture he represents cannot satisfy him. "The colors of these furniture are American colors and American sizes. Although they are original American designs, they do not have Chinese characteristics. For example, the size of the American bed is determined by the size of the mattress. The standard of the American mattress is 1.93m × 2.03. m, while the bed size in China is generally 1.8m × 2m, the difference is very obvious by comparison. "
If international furniture is to be in line with the domestic market, it is inevitable to adjust to the domestic market standards. In order to let foreign designers understand the demand for American furniture in the Chinese market, Super Comfort decided to launch the "Go to the United States to buy furniture" action and organize a group of designers , Developers, and consumers come to the United States to communicate directly with local designers to convey the actual needs of the Chinese market (see the map). In this way, we will hand over the market, and we will also participate in the design to allow foreign designers Design products according to the needs of the Chinese market, close to Chinese standards in design, size, and style.
At the same time, some enterprises that both export to the foreign market and develop the domestic furniture market also encounter this problem. Yang Jianwei, regional manager of Fuyi Home Furnishing, said that before entering the domestic market, after careful market research, Fuyi produced American furniture The size has been adjusted according to domestic standards, and the style of the furniture has been extended to develop a variety of styles such as French and English. Although some international furniture is still stubborn in design thinking, it has gradually changed. For furniture companies that are both “internal and external†export-to-domestic sales, due to the accumulation of a lot of international furniture production experience, the transformation of furniture styles, sizes, and colors is slightly easier.
Considering the needs of different markets, and then producing matching furniture is a major trend in the future development of furniture companies. At present, domestic consumers 'aesthetics on furniture are undergoing tremendous changes. With the maturity of consumers' mentality, people pay more attention to the comfort and functionality of furniture. The beauty of furniture that people have ardently pursued in the past is now relatively backward. Industry insiders said that whether it is domestic furniture or international furniture, it is necessary to compare the gap between their own products and market demand, and slowly realize the docking.
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