Why bathroom manufacturers are not optimistic about the market

It has been more than a year affected by the "toughest" regulation of the property market. While the housing price control has achieved remarkable results, the home and bathroom industry has also experienced an unprecedented impact.

In May, the sanitary ware market benefited from the strong market demand after the release of rigid demand, showing a warming trend in the market, and some bathroom companies are not optimistic about the sanitary market under this strong demand. The market demand for sanitary wares is a good thing for the development of sanitary ware brands. Why are some businesses not optimistic?

I hold doubts in several home stores in Hefei, and a number of bathroom business exchanges. Some merchants believe that under the continuous high prices in China, social spending power is generally weakened, and their purchasing power is limited, which does not significantly promote the sanitary ware market. Indeed, under the high prices will greatly consume the purchasing power of the people. The most intuitive manifestation is that China's savings rate has gradually decreased.

Some bathroom manufacturers are not optimistic about the bathroom market, is it right? On behalf of the sanitary market, the brand's mainstream opinions? A brand bathroom manager said that the current bathroom market demand, spending power is still strong. Among these, the demand brought by the rigid demand released by the stable development of the real estate industry has a significant impact. In its view, the sustained development of China's economy and the expansion of domestic demand are beneficial to the sanitary industry for a long period of time. In recent years, under the stable development of the real estate industry, the rigid demand released has increased. In 2012, the sales area of ​​commercial housing in 65 major cities increased by 34.2% compared with the previous year, which will drive a large increase in new house decoration in 2013. With the development of society, many home decoration requirements are also getting higher and higher. The customized features of the sanitary ware, combining environmental protection, health, natural and other fashion elements, are the preferred home products for most home renovations. All these will bring strong market demand to the sanitary ware market in 2013.

In the eyes of many sanitary ware companies, sanitary ware consumers have been weakened by the high prices. The consumption of sanitary ware under high housing prices may be weakened to a certain extent, but it cannot represent the sanitary market status. Since 1992, the ratio of total household savings to total national savings has rapidly declined. The decline in the savings rate does not mean that the market’s spending power has been weakened.

In the face of the dual pressures within and outside the industry, some relatively weak brands will choose to leave early. In this way, the market environment has been optimized and improved, the quality of products will also be improved, and consumers will benefit from it.