Future development direction of furniture hardware accessories and raw and auxiliary materials

In the coming years, numerous domestic exhibitions focused on furniture materials and accessories are expected to take place. It's inevitable that many furniture industry associations and exhibition organizers will introduce new initiatives. The special electric business is set to experience significant growth. Asia International Furniture Materials Network, a professional B2B e-commerce platform for furniture hardware and materials, has been serving the Chinese furniture industry for over a decade. From corporate culture to product integration marketing, it has made substantial contributions to the sector. Many exhibitors from around the world have already established deep collaborations with this platform, leading to the gradual integration of raw material and accessory exhibitions into e-commerce. After observing national policies, exhibition participants have begun to adapt to new trends, as industry transformation and upgrading have become urgent needs. Whether it's government policy or market demand, there is increasing pressure on product quality, environmental protection, and health standards—especially for furniture, which is closely tied to people’s living environments. As a result, the raw material supply chain has moved from behind the scenes to the forefront, actively introducing more advanced materials, processes, and technologies in areas such as wood, panels, rubber, adhesives, paints, leather, and fabrics. However, the lack of standardized regulations in certain categories like wood, leather, and fabric remains a challenge. While the government has strict rules for chemical materials such as coatings and adhesives, other materials lack clear evaluation criteria. This has led to misleading marketing terms like "solid wood" or "imported leather," causing consumer confusion and even incidents like the "Da Vinci" scandal. In contrast, China's domestic suppliers have the capability to produce high-standard, eco-friendly materials, but these are often reserved for overseas markets due to stricter foreign regulations. High-end materials, though more expensive and complex to produce, are not easily substituted by cheaper alternatives. This makes them less attractive to small and medium-sized enterprises, especially after the real estate downturn reduced furniture companies' purchasing power. Raw material suppliers now face challenges in promoting advanced materials, as import and export volumes have dropped significantly. Consumer preferences also play a role. Many still favor imported products, believing they are superior. However, this perception is changing. Some Chinese coating and chemical companies have reached international standards, even surpassing foreign brands in some cases. The key difference lies in brand recognition, which takes time to build. Nevertheless, domestic materials offer better value for money, giving local suppliers a competitive edge. Transformation and upgrading are essential for the raw materials and furniture industries. Suppliers are increasingly stepping into the spotlight, participating in industry forums and exhibitions. For example, EGGER’s panel alliance in 2010 aimed to promote high-end panels in furniture, while major exhibitions in 2012 featured discussions on e-commerce, sustainability, and industrial optimization. At large-scale furniture exhibitions, raw material exhibitors are gaining more visibility, with some booths matching those of furniture manufacturers. Exhibition organizers are responding by creating dedicated zones for raw materials and hosting events led by suppliers. Industry leaders from JJCL Asia Materials Network note that with the push for industrial upgrades, more raw material suppliers are focusing on brand communication, boosting their visibility and credibility. This shift signals a move from traditional, low-value operations to a more refined, innovative industry. Additionally, long-term partnerships with foreign brands have shown suppliers the power of branding, further motivating them to enhance their image and promote their innovations. Overall, the future of the furniture industry and its upstream materials will rely on industrial upgrades, resource integration, and the development of new e-commerce models, paving the way for global expansion.

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