How to display the optical shop is reasonable? Optical shop display skills
Many bosses who open optical shops will encounter such a problem, that is, the problem of the decoration of the optical shop. The important point in the decoration of the optical shop is the optical shop display . Since the optical shop is a place with a lot of gold, it is necessary to make full use of every place here. A space, then how to display the optical shop is reasonable? The following decoration home decoration network Xiaobian will bring you the optical shop display skills, I hope to help everyone.
How to display the optical shop is reasonable?
Optical shop display skills 1, the number of displays: all kinds of goods have a minimum display volume and the highest display volume, optical shops are no exception, too many will be crowded and cheap; too few will appear deserted, can not afford to buy desire. Usually, it is 80% of the highest display volume, which can attract customers without being crowded and messy. Deliberate blanking is a very important display technique.
Optical shop display skills 2, props support: Optical shop in the display of products, you can use some of the display of props or auxiliary equipment to improve the value of the goods. For example, using lights, wooden frames, steel pipe ornaments, etc. as an aid to increase the visual effect of the product and improve the grade of the product. At the same time, unique counters, glasses shelves, and objects that attract customers' eyes can be used.
Optical shop display skills 3, conspicuous display: so-called conspicuous (key product display) display skills, that is, the optical shop will be the most want to sell products in the conspicuous place and height, there are two ways to express: the first It is called physical display, that is, it can be displayed in an effective display range. This is a display method for the size and nature of the goods, placing them at a conspicuous height. It is currently focused on manufacturing and is easy to compare with similar products. Specifically, key products can be placed in the vicinity of related products, and their combination can be used to improve their association effect. The second type is called psychological conspicuous display, which means that the product itself looks more beautiful and better, or uses some displayed props or auxiliary tools to enhance the value of the goods.
Optical shop display skills 4, display direction: direction is a focus of glasses product display. For the choice of direction, we should consider the customer's focus on the purchase of goods. Most of the goods are affixed with the product name and trademark pattern, and the other side indicates the precautions and composition measurement. Especially for the high-end frames, the display of the signs is very obvious. In short, to show in the direction that customers feel attractive, this is the main point of the exhibition direction. In addition, you should try to show people with a wide face, use the lining to highlight the "quantity" of the goods; or show the person with a beautiful color, giving the customer a stylish, elegant impression. If there is no purpose to stack goods, even if the display volume is large, it will not give people a rich impression.
Optical shop display skills 5, coordination display: Many optical shops want to create customer experience when displaying, this is a good idea, but it is very messy and layered when placed, which makes many customers dazzle when choosing products. , at a loss. At the same time, due to the variety of products, the materials vary greatly. If you do not focus on guiding customers, it is really difficult to make up your mind. Therefore, the optical shop should pay attention to distinguish the product category, style, color, etc. during the display, and make an overall match according to the positioning of the optical shop.
Optical shop display skills 6, display form: different forms of glasses display, can display different styles, generally have the following three:
(1) Contrast: Put a darker product next to the brightly colored goods to make a clear contrast. In this way, the two items will surely become more attractive because they are set off against each other. Moreover, the contrast display has a strong shock, not only gives a sense of stability, but also deepens the impression of customers.
(2) Symmetry: Symmetrical display has no power, but has a sense of security. Therefore, this method can be used when the number of commodities is large.
(3) Rhythm: In a large, small, and large way, the goods are arranged at intervals, which will produce a rhythmic movement, which can attract customers' attention.
The above is how the optical shop brought to you by Xiaobian is reasonable? The entire contents of the optical shop display skills, I believe that everyone after reading this article has a basic understanding of the optical shop display, if you want to know more about the decoration consultation, please click to enter the decoration knowledge channel.
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