Locks should not be purchased solely on the basis of feeling and care

There are few people who pay attention to the locks in their own doors. As the saying goes, "a key opens a lock", it not only refers to the uniqueness between the key and the lock, but also shows the safety and importance of the lock. However, in the modern home life, talking about the name of the lock, almost no users can say a few, can talk about it, but only about the price.

According to the staff of the decoration company, nowadays consumers are most concerned about the choice of materials in the process of home decoration. The hardware is followed by the faucet and hinge, and finally the door lock.

Locks purchase only focus on price

The reason for this phenomenon is that consumers are not aware of the importance of the door attachments, so few people care about it. Now the price of household locks on the market is about 200 yuan. Because it is an indoor door lock, it has the requirement of "strict" like the door security door. 50% of consumers will choose low-end products below 70 yuan, 30% of consumers will choose about 120 yuan of door locks, and less than 20% of consumers choose high-end products with unit price more than 150 yuan. Many consumers buy locks on the building materials market, mostly relying on feelings, and more concerned with locks. The style of the lock is coordinated with the door of the house, and few people pay attention to the brand and origin of the lock.

Weak brand awareness

At present, there are many brands of Shenyang lock dealers, Guangdong Guli>Locks, Guangdong Hengfeng Locks, Shanghai Taihao Locks, Zhejiang Kangju Locks, Zhejiang Copper Barrier Locks, Guangdong Risheng Hardware, Zhejiang Pest Hardware, etc. Most consumers are still very strange, but these brands are only weaker than domestic brands in terms of publicity and energy, and can only “grab food” in the low-end market.

Because of the thin profit, the brand awareness of the company is getting worse. Lock manufacturing enterprises in many developed countries have embarked on the road of product matching and serialization. While domestic lock companies have mentioned diversified development, many companies do not believe that the lock industry can make big money, and naturally they are not willing to invest more energy to maintain the status quo.

On a large scale, many companies are easy to take into account immediate interests, while ignoring long-term development, it is impossible to win in international competition without having strong strength to formulate rules that are beneficial to them.

Concerned about surprises

Tag: Hengfeng, very few materials, low-end market, hardware network

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