2015 China's three major trends in the door and window industry analysis

In an era of information explosion, not only is the access to information diversified and fast, but this kind of big data can also be used to guide people's exploration direction. For the wooden door companies, the use of data to insight into the industry's development trends, make appropriate adjustments and develop appropriate strategies to prepare for better development. A few days ago, industry experts synthesized data from surveys conducted by several well-known websites on "consumer furniture consumption behavior in 2014" and feedback from a number of companies offline, forecasting consumer consumer behavior trends in 2015, providing a reference for the development of wooden doors. .

Trend 1: The Internet becomes the main channel for consumers to obtain product information

According to a survey of consumer spending habits, 28% (the largest proportion) of consumers will choose to use the Internet to understand home information. Similarly, according to survey data analysis, 69% of consumers who bought wooden doors believe that Internet word of mouth is an important factor influencing purchasing behavior. There are also differences in the channels at which consumers of different ages choose to obtain home product information. After 8090, household information is mainly obtained through the Internet, and after 6070, household information is mainly obtained through television advertisements. Now 8090 has gradually become the main home improvement crowd. Undoubtedly, the Internet will gradually develop into the main channel for consumers to obtain furniture information.

Trend 2: Offline purchase is still the main shopping method for consumers

According to the data analysis of the “Consumer Purchase Considerations” survey conducted by a well-known home website, 36% of consumers are most concerned about after-sales service in the consumer process, and 25% of consumers have extremely good workmanship and firmness and durability. attention. On the one hand, when consumers shop online, their understanding of the product is limited to pictures. They can't see or touch real products. They are not assured of product quality. On the other hand, if a problem arises during the use of the wooden door, the store cannot be found on time to deal with it, fearing that the after-sales service is not perfect. After all, the wooden door is different from the fast moving consumer goods and can be replaced at any time. Once the wooden door has been installed in the home improvement, it will be a huge project if there is a problem. Therefore, consumers would rather spend more time thinking about the store to complete the transaction and not rashly purchase online.

Trend 3: Consumers pay more attention to the originality of wooden door products

In recent years, the rapid development of the home industry, there are also many drawbacks. For example, homogeneity of products affecting the development of the industry, plagiarism of original products, and flooded markets with counterfeit goods have not been well resolved. According to surveys, 48% of consumers are concerned about whether buying a home is an original brand. They believe that the brand is not original and authentic, and 35% of consumers do not care whether the product is original or not. There are also a small number of consumers who don’t understand furniture and are not sure what the original is.

As far as the domestic wooden door industry is concerned, the entry threshold is low and the brand strength is different. Some brands with weak R&D capabilities can only rely on the plagiarism of big brands in product design and operation mode to gain development. This has caused a certain negative impact on the domestic wooden door market. With half of the market's consumers focusing on brand originality and the surviving rule of the survival of the fittest in the market, small brands with insufficient strength will not be able to withstand the reshuffle and transformation of the industry and will gradually disappear. Therefore, the market for wooden doors in the future will gradually move toward standardization and specialization.