Ma Yun staff meeting speech: this year freezes new employees
On the afternoon of April 23, Alibaba Group held a staff meeting in Beijing at the National Stadium in Beijing. The senior management teams from all over the world came to Beijing almost, including Chairman Ma Yun, Vice Chairman Cai Chongxin, CEO Lu Zhaojun, and CPO Peng Lei.
Ma Yun Staff Conference Speech: This year, the newly added employee Ma Yun proposed the goal of updating the 10th anniversary of Ali Group. “In 2009, we proposed to provide a platform for survival, growth and development for 10 million enterprises and create 100 million jobs for the world. Opportunity to serve one billion consumers around the world. Today we have changed one billion consumers to two billion."
Ma Yun said, "After listing last year, we have thought more. Why do we have this company? Why do we still insist on going for another 87 years? We have no way to meet the world's expectations of us, there is no way to satisfy every An analyst's expectations of us, but we must have our own understanding of the world and must create the future."
Ma Yun stressed, "It is based on the above thinking that Ali will continue to create the future in the past few years."
Ma Yun revealed that after the investment acquisition layout in recent years, Ali is integrating the “seven business segments†in the future. They are: Ali's e-commerce services, ant financial services, rookie logistics services, big data cloud computing services, advertising services, cross-border trade services, and Internet services other than the first six e-commerce services. "By 2019, I will show you what kind of company Alibaba is."
The following is the full text of Ma Yun’s speech published by Sina Technology:
Ma Yun: Hello everyone, many of our colleagues are the first time we met. In fact, I have been in Beijing for two years. The time spent in Beijing is the most likely place outside of Hangzhou. I always feel guilty. I don’t know which department to go to. Gao De is still UC, or the newly established Ali Films, or Ali Health, or the B2B Iron Army, which we have been insisting on there for so many years, really feel sorry for everyone, because Ali development is too fast.
Fifteen years of development, my biggest fear is to divide the company into hr369.com. From our traditional point of view, it is best to put everyone under one roof, you know me, I know you, you What do you want to know, I know, what do you want to know, but today the entire Ali group is getting bigger and bigger, not only in the country, but in the Beijing area itself, we already have fifteen such business groups, have their own business, the original traditional Ali business, there are Amoy, Alipay, B2B, and Alibaba Cloud, but we also have new business, UC, Gaode, Ali Pictures, Ali Health and many small innovative startup companies that are honored to participate. opportunity.
But how to operate and how to manage it is indeed a fog. We will soon be in the United States, in Europe, in Japan, in Australia, in Singapore, we will have more and more such institutions, but unfortunately we The same lack of experience. Therefore, I think that the employees of Alibaba in Beijing and all the offices in the whole country and even in the world outside of Hangzhou really feel sorry, because our organization and management can't keep up. Everyone here is a little bit alone. Everyone has enough resources here. Everyone feels that they have received insufficient attention here. I have seen all kinds of complaints and grievances written by many colleagues. I am here to say sorry to everyone on behalf of the group.
I am not looking for a reason for myself. A company has developed fifteen years so fast. We have surpassed our own imagination. Just now Peng Lei is talking about the 51-way car. I just checked it. The 51-way car is still in operation, only However, the ticket at that time was two cents. Now it has become four dollars. I still believe that many colleagues in Beijing, like us in the morning, start to catch the car, squeeze the subway, and rush to our company from all aspects. .
Come back and think, there are already 8,000 people. What should we do in Beijing? How can we build a strong company management and operation system, so that everyone can get enough support so that everyone has a sense of belonging and everyone can really join? The feeling of the Ali ecosystem, these problems have actually bothered me for a long time. Chinese companies managing offices around the world and even offices across the country are relatively inexperienced. We don't think we should manage like factories. We don't think we should manage like state-owned enterprises. I think many multinational companies now. The management is not right. What exactly is a management model that we need at this time, an organizational model, a cultural model to adapt to our future development?
Ali development is indeed too fast, so just now Lao Lu said that this year our entire group of employees will not increase one person, one by one, we Freeze our HC, the purpose is very simple, is to put our team shape, I I think more than 30,000 people are enough. Of course, some people have told me that some companies have reached 80,000 people. God bless them and hope that they will get better and better.
By the way, the business that more than 80,000 people did, when we finished its performance, was only a little bit. Not the more people, the better, the more people there are, the less job opportunities are created for the society. Before, I said that on the day when Ali closed in 102, we could not have more than 50,000 employees, but now we have more than 30,000 employees who have invested in it, so we still have 10,000. Six thousand employees, I said that the rookie has taken 5,000 people, and overseas has already removed 5,000 people. We have only four or five thousand employees left. How do we mix the next eighty-seven years?
So how do we think we are not right? We have adjusted a strategy. In the whole ecosystem of Alibaba, the sales GMV, when it is less than 10 trillion yuan, we don’t exceed 50,000. Last year we were 2.4 trillion. In the future, we will To complete the increase of 7.6 trillion. We hope that 50,000 employees will realize this ideal, including domestic and overseas.
In the future, at least 10 million people will be engaged in the logistics industry. Why do we only give this our own rookie 5,000 people? Because we believe that only by doing so, it is possible to create 10 million jobs for the world in the logistics industry. If we have more people, the fewer opportunities outside, because we will use our own methods to grab people’s jobs, we should Creating a job for others is something our company has to do. For this reason, the group will certainly suffer some losses this year, the income will be affected, the business will be affected, and the team's performance may be affected, because we will not add a new employee this year, we will rectify our team.
There are too many people in some departments. We need to move to new departments. Some departments have fewer people. We need to get them from other departments. In this way, we can improve our efficiency, use technology and use data to create the future. So we consider that in the future, there will be tens of thousands of employees in all parts of the world, how should we build a good organization, and we should start from today.
More than 8,000 people in Beijing have scattered business, but we are exploring and creating a new operation and management model. Therefore, we hope that everyone will work together. You are all colleagues in Beijing. We will explore in the next three to five years. A good management model, let us be happy, let the people who join Ali in the future be happy, let us work happily, earnest life, let our colleagues in Beijing sum up the experience, so that one day we are in New York and even we are My colleagues in Baghdad also know how to get Support, which is what we hope to study and think about.
We also put forward another point. Given that Beijing already has 8,000 employees, how do we use Beijing as the second home outside of Hangzhou. To this end, in Beijing, we must have our own independent business and independent management mode. Just now, Peng Lei said, we hope to allow and encourage companies, departments and businesses to have their own unique culture, no matter how unique we are. Culture, but our goal is the same, our mission is the same, our heart is the same, and only then, this company can go long, it can not be scattered.
If you ask me what is the best management operation mode today, I can solve the problem of so many departments in Beijing today. I don’t know this answer today, but I believe that you have this answer. After the next three years, we will work together. Such an answer comes out.
In addition, I would like to tell you about the whole Ali in the next ten years, where we want to go, and every employee, every department's colleagues, what should we do.
In fact, in the past year, Ali has had a lot of reflections and thoughts. Especially in the past two years, after listing last year, we have thought more. Why do we have this company? Why do we still insist on going for 87 years? . We must think clearly about these issues before we can go on. Of course, after the listing, the world has paid more attention to us. The stockholders are paying more attention to us. The stock price is up and down, often fluctuating because of our words and deeds. The analyst will constantly study each of our actions, each Performance, each achievement. I don't think we can meet every analyst's expectations for us, but we must create the future. If we follow the traditional companies, we often pay attention to our stocks, what investors want, what we do, this company will always Weary, we must think about the first love of the year, so that there is no difficult business in the world. In 2009, when I was in the tenth anniversary of Ali, I proposed that in the future we hope to create 100 million jobs for the world, 10 million. Home companies provide a platform for survival, growth and development, and provide consumption power to one billion consumers around the world. Today we have changed one billion consumers to two billion consumers.
Many people say that Ali is investing in this, investing in it, participating in shares, and participating in shares. It seems that we are everywhere. It seems that we are doing it everywhere. In fact, it is the same. I remember that in 2005 and 2006, we once said that At the time of Taobao, we have never done it. In the future, we hope to make the Ali Group do nothing. This is nothing but ubiquitous, because only when we are everywhere, our customers can benefit, our SMEs Customers can grow and we must be everywhere.
Therefore, based on this thinking, Ali will continue to create the future in the past few years. In the next ten years, everyone may say that they can't understand. It is strange to understand. No one has seen us ten years ago. We must have our own confidence, confidence in ourselves, and unlimited in our strategy and mission. Respect, only in this way, we can go on, so the whole Ali is currently doing a few things besides these four major sections. Some people say that you are an e-commerce company. We are not an e-commerce company, we are helping others to do it. E-commerce, because our mission is not to sell more of our goods, our mission is to make the world have no difficult business, let others sell more and better, because we believe that 80% of Chinese companies can buy themselves Sell ​​it yourself, don't need to send it yourself.
So I think we hope to help 10 million companies use the following services.
First, Ali's e-commerce service.
Second, ant financial services.
Third, the rookie logistics service.
Fourth, big data cloud computing services.
Fifth, advertising services.
Sixth, cross-border trade services.
Seventh, the first six Internet services other than e-commerce services.
Beijing is the main force of our first six Internet services. Remember that when UC just cooperated with us, I asked Alibaba's strategy how to find UC, did not find Gaode, Ali film is not inside, Ali Health Not inside, they asked where we are going, I told Yongfu, I deliberately did not put you in, we must prepare for the future, the world, China needs a variety of data-based services, because In the past few years, we have been singing. In the next few years, it may be five years and ten years later. It depends on UC, Gaode, health, and film industry. You are singing, so we are an echelon combat system.
Ali insists on doing the platform. Our e-commerce is a platform. We don't buy it ourselves. We don't sell it ourselves. We don't even send it ourselves, but we hope that all customers can buy something cheaper because of our efforts. They sell it. More efficient, they send things faster. This is the e-commerce platform we hope to do.
Finance, we know that in the entire Internet finance, the most important is based on data, based on the credit system. We hope that after 10 years, small and medium-sized enterprises, consumers and small businesses will no longer let their companies go bankrupt because they cannot borrow money. Therefore, our efforts in recent years have been to establish an Internet financial system based on credit and big data to support the service system of SMEs in China and the world in the future.
Third, we hope that the rookie, some people say that Beijing logistics is very fast, I said that Beijing is not fast, Inner Mongolia, Xinjiang, Lhasa, Yunnan is fast, we are serving in any part of China today, we are transporting every day. Nearly 30 million parcels, the problem we have to solve is not today's 30 million parcels. The problem we solve is 30 million parcels per day after ten years. How should we send it out, how can we do it all in China? Online shopping in the region, delivery within 24 hours, how to transport in 72% of the world in most countries and regions, this is the problem we have to solve.
Big data, cloud computing, all of us are thinking about a problem, why China lacks innovation, we actually have to have infrastructure, no infrastructure, innovation is of course inseparable from education, but future innovation must be inseparable Data, with data, the world will become innovative, creative and creative.
I may be concerned that I have been at the China Green Entrepreneurs Annual Meeting in the past few days, and I have expressed some opinions and opinions. I also share with my colleagues in Beijing. Our generation, our wave of people, we may be the luckiest person in human history, whether you want to admit this reality, you can talk about today's smog, you can be dissatisfied, that Dissatisfied, this frustration, that frustration, but we do live in the most remarkable era.
The first technological revolution, the British technological revolution gave birth to a steam engine, creating an economic model, the factory. The main purpose of the first industrial revolution was to make people's physical strength stronger and stronger. The United Kingdom seized the opportunity. Through 50 years of hard work, Britain became the most powerful country in the world at that time. The second technological revolution, based on electricity, oil, and coal in the last century, the United States seized an opportunity and, through 50 years of hard work, became the most powerful country in the world, and what are the problems they solved? The power of people can last, and the company was born.
This technological revolution, with the revolution of IT, data and the Internet, completely released the human head. We are pursuing wisdom. What kind of commercial organization is best after 50 years. Everyone thought about this problem. I believe that it is not a simple factory. It is not a simple company. It is a new platform-based enterprise. This platform-based enterprise bears the responsibility of society. To make the world's business more transparent, more open, more aware of sharing, and more responsible. Therefore, after 20 years of human development, human beings have entered the era of technology in the next 30 years. Internet companies must live well, live long, live long, and live healthily. Turn Internet technology into a kind of universal technology, put our cloud computing, big data, e-commerce, and all our own technologies into a kind of inclusive technology, let human society change, let Chinese society Changes have occurred, and only in this way, our company will have a good future. Today, there are not many companies in the world that can do such a thing. If not in China, who else?
We can say that we are very lucky, but it is also unfortunate that unfortunately we need to work overtime. We are unfortunately, our headquarters is in Hangzhou, not in Beijing. We have a lot of unfortunate things, but fortunately this era is big enough that we can seize this opportunity. Maybe you are working in Beijing. You feel that I have no resources. Our company is the same. From the first day to the present, there are no resources. Second, we have no one. From the first day we have been established until now, people have been very poor.
Yesterday, someone in Japan told me that our company hired the employees of the entrepreneurs in front of a certain company. It was amazing. I told them that most of the early employees of the startups were very poor, because no one believed them. The company, the top experts can not join the startup company, in general, one or two people behind the startup company is good, most of them are rubbish, so don't believe those myths, we believe that people are not recruited, we cultivate and train ourselves. Come out, any company's outstanding talents are all going to get up early, they all want to squeeze the bus, they all want to squeeze the subway, they all have to go to work in the morning, and come back in the middle of the night, the young people are so trained, today's Ali, Yesterday's Ali, and the future of Ali, we all have to go this way. Everyone must work so hard, because our future is hard work, because we are not born in Bill Gates's home, even if we are born today. In their home, you have to work hard, not to mention that we are not at their home.
Ali is a very rich company today, but none of our employees here are qualified to come to this company with a golden key. Think back to the ideal of applying for this company, whether you want to join Alipay or join Taobao, or If you want to join UC, you still go to Gaode, or you are healthy and happy. Think about your application to this company, your commitment to the company. This company has to go not only to promise, but to insist on commitment. This company is not only committed to the mission of saying that there is no difficult business in the world in 1999, but also a commitment to this mission.
This company, I want to tell you that it must be very hard. When most of the old employees joined, I told them that we never promised that you would be promoted, you will make a fortune, but we promise that you will definitely Oh, very wronged, very depressed, very unlucky, because you may not have bonuses and wages. So we said that there is no resource, no one, no money, no relationship, even we don't have everything we need, but I want to tell you that the company has money, more than 200 billion market capitalization, we have money, more than 200 listed. Billion dollars, we have money, there are people in the company, we have more than 30,000 people, the company has resources, we have huge traffic, we have trillions of sales, the company has the resources that any other company envy. Our traffic, our e-commerce credit system, what we have developed in all of our industries today, and the development of the three pillar industries of the future, we have the resources that any company envy, but I tell you that these resources are not Ours is social, it is the management that we entrusted to us in this era, countless consumers, countless small businesses, countless small companies waiting for us, and we hope that we can help you give us the credit and give you hope. You are going to help me solve this problem. How many people are expecting Ali health? How many people are looking forward to our film industry? How many people are looking forward to our Chinese foreign trade, how many people are looking forward to Taobao, looking forward to the cost-effective, cloud computing, cloud OS? These expectations are great, and our resources today are far from enough.
I want to tell you that the money is not ours, these resources are not ours, these relationships are not ours, these flows are not ours, they are for the management of society, but the talents of this world are ours, the money of this world is Ours, because we must use all the resources, use the talents of this world, use all the relationships in the world, all the resources, all the money, to achieve our 100 million employment opportunities, 10 million enterprises to survive The platform for growth and development provides consumer life for two billion people. This is what we hope everyone will do.
Peng Lei just talked about ground attack. I climbed up to the roof and climbed to the cloud. I didn’t say it today. I started to talk about it in 1999. In 2004 and 2005, we were questioned by the market. What the company is doing, B2B is hard to make some money, and started to do Taobao, then Taobao is not clear in the southeast and northwest, and has made an Alipay. Then I haven’t got a firm foothold yet, and I’m going to hook up with Yahoo. We’ve done almost everything we can’t understand. I remember talking to you at that time. In 2012, China and the world will see what Alibaba is like. s company.
In 2012 and 2013, the world has begun to feel that wow, an e-commerce company, a very strange e-commerce company, although there are still countless accusations, but the world’s trust in us exists, giving us so much money and trust. . Today it seems that we are everywhere, investing everywhere, and going in, but I want to tell you that in the 20th anniversary of Alibaba in 2019, the world will see a completely different enterprise. In 2019, so we are not fighting for the next quarter. We are not fighting for next year. We are giving a promise to the world in 2019. When Alibaba celebrates its 20th anniversary, we can see what kind of company it is.
We hope that in 2024, Alibaba will truly become a powerful ecosystem that makes the world difficult to do business. That year I was just 60 years old. I hope that year, that is the 60th birthday gift, we show the world in 2024, take the card out to the world.
I am very honored to work with you. My dad gave me the name "Ma, Cloud", every day in the air, running every day. I was in Hangzhou the day before yesterday, flying to Shenyang, yesterday in Japan, just coming back, flying to Shanghai tomorrow, going to Hangzhou the day after tomorrow, and then continuing to run below. We recognize it, maybe you are the same, who let you join such a company, who let you follow such a person to start a business, let you come, just do it well, since you recognize this life, you Just go to work hard.
No matter if you are in Ali today, not in Ali tomorrow, if you join any company, please bring our mission, bring our culture and values, bring us the business that makes the world difficult, and bring us 10 million Enterprises survive to build a platform, bring 100 million jobs, 2 billion consumers, when we join any company, we will not complain, applaud for you, Ali just gathers everyone to do one thing, but you When you are here, you have to make the best. To competitors, we are saying this today, congratulations to them, maybe the turtle rabbit races, the rabbit will fight a beggar, but the rabbit will not sleep there forever.
Just now Peng Lei said that Beijing is the strongest place for all our competitors. We leave this market to everyone here. I believe that you can make this battlefield in Beijing completely different because our other army is very fast in Europe. Starting with the United States, only in Beijing can be deeply entangled, with the full support of the local people, users, and the local government, we can have an impact on China and participate in the development of China's economy. Only in this way will we not be white in this life. live.
By the way, some people say that if Ali Mayun is not there, tell everyone that Ali Mayun will not be there. This is a time problem. We have experienced several generations of Leadership changes. We may be in the Chinese Internet, insisting on from 99 years to now. In 16 years, we have undergone numerous organizational transformations. China cannot find an Internet company and any company. It may change three bosses and six BUs within one year. We call it a hug change. Some people call it a find. An excuse.
The world in the future is changing faster and faster. It is hard to say that we will not change. We will definitely insist on our changes. Therefore, this company, we not only have to find successors for every cadre, we have to do for each Leadership, for each Companies find successors.
Today's Ali Leadership, basically the people of the 1960s, those old people, I was in the 1960s, Cai Chongxin was in the 1960s, and there are many people in the 1960s. We step back to the back, we hope the group The operations, the first-line presidents are all in the 1970s, the main force in the 1980s, the people in the 1990s, we strictly train them, let them get up early, let them be greedy, let them happy, let them grow. Let them have the money to afford a house, to afford a car, so that they can always find the best girlfriend and boyfriend, which is what we hope.
Ali Beijing is not the best company today, but I hope that you can let Beijing, because of Ali Beijing, be proud of all the public welfare development in Beijing, participate in Beijing's economic construction, participate in Beijing's taxation, and participate in Beijing's creation. Employment. Those who are healthy, cloud OS, UCWeb, or Gaode, let the world change because of you.
In 1999 and 2000, when Alibaba Hangzhou was just starting a business, our employees could not find the object, not only because they were too busy, because when they heard the name of Alibaba, they turned and ran, so strange names, still I have never heard of the Internet. Probably in 2001 and 2002, once at the annual meeting, it was also a singing contest like today. I promised everyone that we will become the best company in Hangzhou. We will become the people of Hangzhou who are willing to take their children and their own wives. Husband is sent to this company, we will become the best taxpayer in Hangzhou, we will become the pride of Hangzhou, if you think so, you will definitely do it.
Today you are caused by your thoughts and your actions ten years ago. Ten years later, you are the idea of ​​today and the actions of today. We are all the same, affectionate and meaningful, and make a valuable and meaningful together. The things, together, unite, let others say, we only create the future, we are not waiting for the future, we hope that the world because we have a better future, we hope that twenty years later, the weather over Beijing Can be like today's Los Angeles, New York, Tokyo. They were also polluted in the past. This not only requires the efforts of the environmental protection department, but also requires us to use more wisdom, use various methods, use computers, use data, and use our e-commerce to create better business models. And the economic model, everyone should not underestimate your work, because you have influenced the world, proud of everyone, no matter if you are still not in this team after one year, as long as you are in Ali, Ali remembers you, thank you, And I am proud of you, thank you all!
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