Are you ready to build a healthy and safe meat and egg brand?
At the 11th seminar on the competitiveness enhancement of animal husbandry and feed enterprises in “Yi Duoli·Yi Jia Innovationâ€, six large-scale enterprises held a round-table forum on how to create a healthy and safe meat and egg brand for regional industrial chain enterprises. The forum was hosted by Siu Jianqiang, the general manager of Macon's management consulting company. The forum participants were Professor Wang Aiyong, an expert in animal nutrition and pig management, and Zhou Gui, secretary of the party committee of Huadu Sakaguchi Poultry Co., Ltd., and chairman of Zhejiang Chunran Co., Ltd. Zhao Chungen, general manager Sun Minkuan of Jiuding Xinxiangong Technology Co., Ltd., Zhang Chunlei, chairman of Sichuan Dazhou Tianwang Company, and Wang Zuxin of Huaying Group.
Xiaobian has compiled six wonderful speeches for everyone, a sneak peek!
Professor Wang Aiyong: Feed ban, I am already on the road, are you ready?
Professor Wang mentioned that at the two sessions held recently, 30% of the representatives mentioned the issue of food safety. It can be seen that the level of food safety issues in Chinese society has reached an unprecedented level. Having said that, what is feed? Professor Wang mentioned that feed must meet two points: first, to meet the nutritional needs of animals; second, non-toxic, harmless and no side effects. We should produce qualified products under these two conditions, and any problematic things cannot be counted as feed. First of all, qualified raw materials should be used. If the heavy metal elements exceed the standard and the mycotoxin content exceeds the standard, the animals will produce toxins during the metabolic process, which are unqualified and unsafe raw materials. If it is not safe, the flavor is even more difficult to talk about . For example, the high-end livestock products such as earth eggs and black pork that everyone is looking for now should be guaranteed first, and then qualified to talk about flavor.
Regarding the problem of feed bans on us, Professor Wang said that the Danes can do it. Of course, we Chinese can do it too! Seven years ago, Professor Wang had been paying attention to the problem of feed resistance in the study. Fermented feed can completely prevent the use of antibiotics throughout the process. Professor Wang is proud to say that he has already walked on the road of forbidding resistance and expects more people to join the ranks of feed ban.
Chairman Zhao : What has been done is to live!
Chairman Zhao Chungen of Chunran’s company has been emphasizing that the “Nine Ranch†brand pork is actually produced in the process of squeezing, and it is also produced in the process of exploring how to survive.
So how did initially as a small company, how to survive and how to develop step by step? Mr. Zhao mentioned three points:
First of all, we must attach great importance to environmental protection issues . The country's requirements for environmental protection are increasing. Small-scale pig farms are easily shut down because environmental protection problems are not up to standard. From the very beginning, Chun Ran recognized the importance of environmental protection issues. In 2004, he introduced pig manure treatment equipment and established China's first biogas power generation pig farm. In cooperation with insurance companies and the establishment of a pilot project on agriculture and animal husbandry, the exploration of environmental protection in Chunran has never stopped; the second is to improve the production efficiency of the breeding end and reduce the production cost. Small-scale enterprises can only survive if they are united . Mr. Zhao organized a pig breeding cooperative to raise funds and first solved the problem of capital, thus avoiding the collapse of the capital chain due to the downturn of the entire industry. After the funds are guaranteed, then one by one will solve the problem of raising pigs, feed, disease prevention and control, environmental control, and sales. Again, it is the recognition of consumers . Chun Ran created the “Nine Ranch†brand pork, trying to improve the quality of pork through the improvement of nutritional formula. The early spring pork is two yuan higher than the market price, but the consumer does not buy it, I don’t know if you sell it. expensive. Faced with this thorny problem, Chunran chose to cooperate with Zhejiang University to formulate five standards of pork quality, face the market, use data to tell consumers what is a good product, and slowly get the acceptance and recognition of consumers.
Finally, Mr. Zhao quoted Darwin's words, the ones that survived the competition, are never the strongest species, but the species that can respond to change the fastest!
Sun General Manager: Transforming thinking mode is very important!
Manager Sun has a wealth of experience in farms, slaughterhouses, and pork wholesale. It is said that every aspect of pig production is clear. At present, the slaughterhouse cannot produce healthy and safe pork. The root cause is that there is a problem between the farmer and the slaughterhouse. There are too many uncontrollable links in the middle. Especially in big markets like Beijing, the links are more uncontrollable. Therefore, Sun’s manager chose to change his mindset and his ideas could not be realized in a large area, so he worked hard in a small area. Manager Sun will target the county-level cities to achieve local pig raising, local sales, local killing of pigs, and local meat sales. All processes are implemented in the county area, which can control the problem of antibiotics added during the slaughter process. Water injection problems, feeding before slaughtering pigs, etc. When talking about the problem of farmers facing the current stalls, many young people, especially after 90, are reluctant to engage in the breeding work of their parents, and the farming staff are seriously ill. Manager Sun plans to set up a high-end meat food experience store in the county to improve the working environment and attract more young people to join the breeding industry.
Self-study veterinarians to pigs themselves
Family support and help you to read more gratitude, responsibility, take the role of
Chairman : With responsibility and responsibility to go to today!
Chairman Zhang was born in poverty and experienced a lot of hardships since he was a child. As the boss of the family, he gave up studying at the age of 16 and held up the burden of the family. From supporting the family to doing business, it has always been the responsibility and responsibility to accompany her along the way. Regarding healthy farming, Mr. Zhang also emphasized that the safety of feed is particularly important. In addition, if pigs are to be raised, environmental protection issues should be placed first, but many farmers are not aware of environmental protection. Pig raising should be done in every aspect of the fine management, foreign can do, we can also do it. Mr. Zhang stressed that the entrepreneur's thinking determines the direction of the company's development. She must keep up with the pace of the times, make full use of the local advantages of the Dazhou area, first do things well in the local area, and then consider going out. She was born in Dazhou and grew up in Dazhou, and she also contributed to Dazhou.
Zhang's products are always endorsements, and indeed, a legendary woman is a brand in itself!
Zhou's precious secretary: If you can't even make food, you can't do it!
When it comes to brands, Secretary Zhou stressed that it is necessary to do the brand of the industry first and then to do the brand of the enterprise. For many egg brands that have emerged at present, the so-called hormone-free addition is advertised. Zhou Shuji does not agree that “the brand-name enterprises cannot harm the industryâ€. How does the mouthpiece create a brand? Zhou Shuji said that using four rulers to measure high-quality chickens: consistent breeds, consistent health levels, consistent size, and consistent antibodies, with antibody uniformity being the highest standard.
Secretary Zhou said that the ultimate goal of breeding is to return to the essence of farming. Farming is nothing more than the need for healthy feed, drinking water and the environment. What we need to do now is to do subtraction, reduce medication, reduce immunity, reduce the use of disinfectants, and so on. Moreover, the cost of non-anti-breeding must be low, and the chickens are healthy and healthy, and there is no need to feed the drugs, and the cost is naturally low.
Wang : Duck feed ingredients are better than humans!
Manager Wang first ridiculed that now we eat animal products as far as possible to avoid the varieties that we are familiar with, such as chickens do not want to eat chicken, pigs try to avoid eating pork, as if we are not familiar with the food will be safer. This also reflects the many problems in the current aquaculture production process, and only the people who have experienced it most clearly. Huaying also attaches great importance to the safety of feed ingredients. Even duck feed ingredients are more demanding than human food. Huaying employees eat their own duck products in the cafeteria every day, which fully demonstrates that Huaying's products are healthy. . Hua Ying believes that the first thing to do with a duck is that the company can do well.
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