Home improvement industry - What are the trends in the future home improvement industry?
The overall home improvement subverts traditional home improvement. The concept of "home improvement" breaks through the limitations of "family decoration" in the traditional sense. It will intensify as a complete and harmonious entity, expressing the overall design of the owner's individuality and humanistic ideals. The scaled industry featuring tailored products will be processed in the future. The design elements ultimately achieve a harmonious and complete home construction packaged for the needs of consumers. The home improvement industry saves consumers money by integrating resources.
[What is the trend of future home improvement industry?]
Trend 1: The level of competition in the industry is still difficult to change The intensity of competition in the home improvement industry in 2015 is obviously much more intense than in 2014. The main reason is that the rise of package decoration has prompted consumers to further strengthen the expectations of low prices for decoration. This phenomenon will It will continue to be maintained in 2016.
In 2016, the concept of home improvement industry, speculation, package shopping, decoration subsidies, building group buy, decoration credit, promotional discounts and other commonplace competition will still play a protagonist.
However, a good trend is that the flaw in renovations will be improved compared to 2015. This is mainly due to the fact that more and more companies have joined the “0 increase†camp, and those who rely on incremental income The company will gradually converge, but it will not be eliminated, especially in the second and third-tier cities where competition is not intense.
Trend 2: The scale of the industry market is expected to increase the scale of the home improvement market in 2016 compared to 2015. The direct reason is that the volume of housing sales is expected to increase. This is mainly due to the two major actions at the national level. One is that in November 2015, President Xi and Premier Li have proposed to dissolve real estate inventory and promote the sustainable and healthy development of real estate. This means that the country will promote the transaction of housing through macroeconomic policies. The other is that the Fifth Plenary Session of the 18th CPC Central Committee decided to fully implement the policy that a couple can have two children. This means that the turnover of improved housing will also increase, or the amount of housing improvements will increase.
However, since real estate belongs to the upper reaches of the home improvement industry, the increase in housing transaction volume will not be instantaneously reflected in the number of home improvement units. It is expected that the incremental portion of home improvement will be reflected in the second half of 2016.
Xiao Bian concludes: The above introduced the future development trend of the home improvement industry and hopes to help everyone. For more relevant knowledge, please continue to pay attention to this website information platform. Follow-up will present more exciting content for everyone.
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