Hardware accessories industry needs to be upgraded

Over the past 30 years of reform and opening up, China's decorative hardware industry has made considerable progress and development accompanied by a large wave of economic development. The scale has grown, product coverage has continued to expand, and the company’s own brands have gradually become stronger. The industry’s comprehensive competitiveness has been improved. The new development trend.

Although the hardware industry is a supporting industry, it is a basic industry and an important component of the manufacturing industry. Especially in recent years, with the rapid development of industry scale, industry influence and product technology content, it has occupied a place in the world hardware structure. . Of course, after All, China's decorative hardware industry started late, and the problems exposed in the rapid development cannot be ignored. As a result, China's decorative hardware is facing new opportunities and challenges in the new phase of industrial development and the sluggish global economic environment.

The country is developing and the society is making progress. With the accumulation of wealth in all walks of life and the current complicated economic situation, safety awareness, aesthetic awareness, brand awareness, and art consciousness have become deeply rooted. Although there are more and more factories in the domestic decorative hardware industry, brands have come a long way, and the building materials market has been dotted, and hardware vendors have mushroomed.

Obviously, the entire industry is already in an imbalanced state where the production supply is far greater than the market demand, so the competition is very fierce. What is even more worrisome is that many manufacturers do not have innovative R&D capabilities and sustainable development strategies. They just blindly copy and copy. Their product processes and styles are almost identical. The homogenization of the entire market is very serious. The business model is very simple and traditional. This has led to a vicious competition in the hardware industry.

The development of hardware locks and bathroom hardware in hardware accessories is also uneven, with various manufacturers struggling to survive.

Production can not keep up with the market, hardware locks urgently need technological innovation With the progress of society, science and technology, and culture, the security of mechanical locks has become increasingly unable to meet the needs of the people. Moreover, to some extent, the strength of security measures is actually With regard to identity and status, electronic smart locks (including password locks, card locks, fingerprint locks, iris locks, etc.) have become more and more obvious as a new generation of identification technology. They will gradually replace mechanical locks as the new protagonist of the lock industry. With the advent of smart locks, the drawbacks of mechanical locks have been solved to a great extent. It has freed people from relying on keys and improved their safety.

The fingerprint lock brand “Derschmann” from Germany can be said to be a typical representative of smart locks. It has now been increasingly recognized by the industry and has been applied in the private enterprise pavilions in the Expo. Whether China's enterprises can take advantage of new technologies in this field, and catch up with international hardware locks to lead the company, let Smart Lock take advantage of its unique technological advantages to lead China's lock industry to better development and make more people Reliance on more occasions will also make our future safer.

With the increase in consumer demand for high-tech and intelligent lock products such as biometrics and electronic technologies, lock companies must seize opportunities and market-oriented, adjust and optimize product mix, and seize high-end lock product markets. According to the relevant person in charge of the China Hardware Locking Products Association, the lock industry should increase its international competitiveness and should increase its efforts in many aspects. High-tech, high value-added door locks and commercial locks should be regarded as R&D priorities, and the integration of materials, processes, and technology with international standards should be intensified; scientific and technological research should be carried out to increase the degree of intelligentization and information of locks, and electronic and electromechanical Advanced technologies such as integration and biometric computer technology are grafted onto lock products; they must work hard on independent intellectual property rights to form their own core technologies and patents; aim at the international advanced level; accelerate through integrated innovation and introduction, digestion, and absorption and innovation. Progress of new product development; refer to international advanced standards, support product standards that are compatible with new product development; adopt effective means and effective measures to speed up the conversion of scientific and technological achievements; implement brand strategy, further increase brand awareness, improve quality management, and nurture A group of lock brands with strong quality and certain influence in the domestic and foreign markets.

The design cannot keep up with the technology, and the bathroom hardware needs to be designed and produced by different designers in different eras. It will be slowly forgotten by the designers of different ages and different ages in the years, or Was submerged in the rolling sandstorm. In order to promote the sanitary ware fashion trend, we also made many indelible contributions to the hardware bathroom accessories. The people of all ages, both ancient and modern, have created countless miracles and varied fashions, sophisticated technologies, and large and small projects. Their construction and their organization have their rigorous scientific and important significance of the times, and they all reflect innumerable beauty. From them, they can find innumerable inspirations. We can find breakthroughs in the shape, performance, and advantages and disadvantages of the accessories, find breakthroughs in the "ruins of history," and find breakthroughs in nature and even the entire universe.

Technology is undoubtedly the sharpest spear. It is always bright for people to make good use of technology.

After a hundred years of development, bathroom hardware has made great changes in the production of materials, production technology, humanities and biochemical research. The new materials and new structure make the bathroom hardware more novel and beautiful, and also make the manufacturing method of the bathroom hardware more professional and standardized. The most important one is the development of science and technology. For a vast space and richer shapes. With the development of science and technology, the production materials of bathroom hardware have become more abundant, and the design of the design has also become increasingly diversified. Because China is a developing country and the economic development cannot reach the world level, the lag in the design of China should have emerged.

But history shows that design and economic development are complementary. In the national economic recovery plan, design occupies an irreplaceable position. Although it has to admit that the status of design in China is also gradually improving, but because of China's history and the original system of people's concept of restrictions, if in a short period of time to reach the world level there are still some difficulties. The times are constantly evolving. New technologies and new ideas are constantly enriching our thinking and life, and they are also facing greater challenges.

What is lacking in the market is to surround the fertile science and technology center and carry out creative, fresh and technical bathroom hardware accessories design. Therefore, the design work is endless. Our design is not an essay drafting activity, and our work will never have a deadline. The reason why we discuss their shapes and performances in this way and analyze their different ideas is that the ideas and technologies they display will never be out of date. Understand the situation and continue to innovate, will design more than 100 times, 1000 times the excellent bathroom hardware accessories.

Quality can not keep up with the output, the high-end of the decorative hardware want to enter the high-end market, it must be a system brand, or a professional brand. The system brand generally refers to the brand of multi-category product portfolio. The product line covers door locks, supporting engineering hardware, large handles, door control hardware, and bathroom hardware accessories. Such brands usually use specialty stores or store-in-shops as terminal sales forms, with prominent brand image, complete product mix, and mutual promotion of products, basically fulfilling customers' one-stop shopping needs, and can also solve the problem of multi-category products for engineering companies. The problem of the same brand purchasing has reduced the multiple procurement links of the dealers and maximized the benefits of the stores. At the same time, due to the huge product system plus the personality and connotation of the brand, it is difficult to be replicated by peers.

However, it is very difficult for such brands to succeed in their operations: 1. Most brand operators only produce their single core products or they do not have factories. The matching products of other categories are selected directly from other factories to OEM , so most of the products lack highlights and selling points, there is no difference; 2, high operating costs, as most of the products are OEM OEM, so the price is not competitive, dealers to promote the brand confidence is not enough; 3, inventory pressure is great, OEM The degree of cooperation with the processing plant is not enough, or the style of the product is too small, or the goods are often out of stock, delivery is not timely; 4, in addition to the core single product, other OEM products are difficult to update the introduction of new products.

However, quality does not make it difficult for a series of brands to survive in the high-end market in China. Professional brands also have their drawbacks. Professional brands generally refer to factories that produce more specialized products to market their own core single products. The advantages of this brand are more professional production, high cost performance, rapid delivery, and strong research and innovation capabilities. However, the disadvantage is that the product line is relatively simple. The advantage product is easily weakened by copying and copying by peers. Moreover, in the dealer store, it can only occupy one wall to display, and the brand image is difficult to increase. Therefore, the overall competitiveness is not strong, and it is easy. Inundated in the market.

The above two brand strategies have their own advantages and disadvantages, each with its own shortcomings. Nowadays, it is indeed a difficult and uncertain choice before the manufacturers and distributors. How to kill a blue sky in the high-end market filled with wolf smoke is worth our deep thinking.