Hardware "counter" family new power, lead the industry's new development

With the increase of economic level, the demand for safes from ordinary families has also increased. In developed countries, the proportion of households with safes (cabinets) reached 90%, while the proportion in China was less than 5%. The two data gaps are very large, but backwardness does not mean that they cannot develop, and the gap means that the market has great potential. According to the forecast of relevant departments, in the next 10 years, the proportion of households with safes in China will reach 15% or more. According to current prices, market capacity will increase at least five times or more, plus government, corporate markets, and the hotel market. In an increasingly developed financial market, safes (cabinets) are undoubtedly one of the fastest-growing hardware industries in the last 10 years.

When the financial turmoil blew through the world, especially in Europe and the United States, when many industries were in trouble, the safe (cabinet) industry had a rare opportunity. For example, many local commercial banks in the United States have suffered setbacks and are in crisis. Depositors are worried that their deposits in the bank will not be protected, and they will start buying safes and depositing cash at home. As more and more European and American families choose to lock their belongings into their own safes, the domestic safe (cabinet) manufacturing enterprises are smiling at the arrival of foreign trade orders.

In addition, domestic residents' awareness of the safe industry has also given rise to market demand. In most people's impressions, safes (cabinets) are often placed in banks, jewelry stores, corporate finance offices, and other places to store large amounts of cash, bills, seals, cheques, jewelry, and other valuables. Nowadays, more and more families use it to store some personal valuables and the safe is boiling rapidly. For this reason, a survey conducted by the Safeguard (Cabinet) Industry Association of Ningbo Daxie Development Zone showed that in recent years, the safe-box market has gradually expanded from the original government, military, and banking departments to households and individuals to become households. The necessities of life, and entering the business gift market, the “gift-giving and safety” gift-giving concept is quietly shaped in Shenzhen, Beijing, Shanghai and other developed regions.

With the birth of the market economy environment, China's safe (cabinet) industry has entered the fast lane of development, and consumers’ demands have become higher and higher. This has led to the diversification of safes (cabinet), but the variety of safes (cabinets) has become so many. , good and bad. Whether this situation can be used to achieve the peak of the safe (cabinet) industry has become an important issue for all people in the industry.

The diversification of market demands, internationalization, changes in scientific and technological innovation, and the active establishment of brands by major and medium-sized hardware manufacturers have all prompted us to establish professional exhibitions in an industry to promote the exchange and cooperation between domestic and foreign industry professionals and expand our business. The popularity has accelerated the creation of various brands. How to seize this opportunity? The China (Guangzhou) International Safe Deposit (Cabinet) Expo Fair (abbreviation: Guangzhou Safe Deposit Fair) jointly organized by several associations was held in Guangzhou from April 16th to 18th, 2012. It will provide an excellent opportunity for the safe industry. . According to reports, this exhibition closely follows the trend of national policies and the development trend of the industry. The purpose is to help companies seize the huge business opportunities in the development of the industry. The organizer stated that it should be built into the “China Safe Deposit Exhibition” and build a professional display, exchange, and cooperation platform for safes (cabinet) companies to promote the entire industry to become bigger, stronger and accelerate development.

As an industry event for China's premier safe (cabinet), it represents a microcosm of an industry, to some extent even a market. According to the person in charge of the exhibition, the propaganda line of the exhibition is very strong. The expo has now launched advertising campaigns in more than 100 professional media, and will continue to increase propaganda. In order to increase efforts to open up domestic and overseas markets, a large number of publicity advertisements will be placed in a number of domestic and foreign publications such as security, furniture, home furnishing, hotels, etc. to expand the influence of the Expo at home and abroad, and to increase public trust and attention. At present, the Guangzhou Safe Deposit Expo has been strongly supported by relevant units of Ningbo Daxie Development Zone Safe Deposit (Cabinet) Industry Association, China Steel Furniture Association, and Guangdong Provincial Distributors Association. At the same time, it also attracted safe brand companies from South Korea, Germany, the United States, Japan and many other countries to join.

The Guangzhou Safe Deposit Expo is based in Guangzhou. Its special geographical position and mature foreign trade system provide unique conditions for domestic safe and hardware companies to open doors in Southeast Asia and other countries. It has created a fair and competitive trading platform for domestic safe companies to go global; International professional buyers and manufacturers have created a great opportunity to understand and enter the Chinese market. The Guangzhou Safe Expo is bound to bring shocking exhibition effects to the entire safe industry! Will be able to open up more extensive business opportunities for safe companies, and bring more rewarding returns!