Kitchenware industry status and prospects
From the 1980s, in just 20 years of development time, the kitchen industry has become a sunrise industry, entering a qualitative change from rapid growth to maturity.
There are about 1.3 billion people in China, and kitchen utensils are essential household items. The market space is extremely large. In recent years, the sales volume of the Chinese kitchenware market has been rising at a rate of 35%.
In 2006, all domestic kitchen appliances and electrical appliances manufacturing enterprises above designated size achieved a total industrial output value of 71,223,029 thousand yuan, an increase of 27.71% over the same period of 2005; the annual sales revenue of accumulated products reached 66,504,844 thousand yuan, an increase of 21.61% over the same period of 2005. As of the end of December 2006, there were 489 enterprises above designated size in the whole industry.
In 2007, all domestic kitchen appliances and appliances manufacturing enterprises above designated size achieved a total industrial output value of 11,075,322,000 yuan, an increase of 33.88% over the same period of 2006. In January and February 2007, the accumulated product sales revenue was 10,060,189 thousand yuan, an increase of 26.12 over the same period of 2006. %, the cumulative total profit realized in January-February 2007 was 153,462,000 yuan, an increase of 27.17% over the same period of 2006. As of the end of February 2007, the number of enterprises above designated size in the whole industry reached 528.
From January to October 2008, all domestic kitchen appliances manufacturing enterprises above designated size achieved a total industrial output value of 11,075,322,000 yuan, an increase of 33.88% over the same period of 2007.
In recent years, the Chinese kitchenware industry has seen some new development trends as follows:
The development of information technology has brought opportunities and challenges to enterprises. In terms of opportunities, information technology helps optimize business processes, reduce management costs, and gain an edge in competition. And those companies that cannot use information technology to improve processes are clearly at a disadvantage in the competition.
The product structure evolves in the direction of aesthetics, fashion, environmental protection and low energy consumption. Low value-added products must continue to withstand the impact of domestic industry and deeper competition.
The circulation channel is brewing changes. With the rise of the home appliance chain industry in recent years, it has become an important channel for the current home appliance industry sales. However, due to the high entry and operating costs of home appliance chain stores, manufacturers are looking for other ways, such as entering the building materials city and the kitchen. Exhibition hall, etc.
In the future, the competition in the kitchenware market will become more intense, and the entire industry will be in the stage of reshuffling. However, most companies are small and difficult. The lucrative profits have led some large home appliance companies to start to grab the kitchen and bathroom market, so that competition will be rapidly upgraded nationwide. In particular, many multinational companies have brought back the advantages of technology, brand and marketing, making the competition of domestic kitchen utensils more intense.
With the rapid and steady growth of China's national economy, the housing needs of urban residents have undergone major changes, which have played a greater role in the development of related industries, including the kitchenware industry. At the same time, the vast rural market needs to be developed, coupled with the demand for replacement of urban residents, the demand for kitchen utensils will maintain a steady growth momentum.
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