New targets in the flooring industry to capture the female market

In the flooring and home decoration industry, capturing the attention of female consumers has become a new target. Research shows that women play a significant role in decision-making when it comes to home purchases—accounting for 69% of decisions, while men are involved in only 11%, with 20% being joint decisions. This highlights the growing influence of women in shaping household purchasing choices. Women tend to prioritize aesthetics and value for money. According to a survey, they are drawn to furniture with unique cultural elements and traditional Chinese designs, such as auspicious patterns that symbolize good fortune. In interior design, motifs like birds, flowers, and parrots are popular among women, creating a natural and feminine atmosphere. Different groups of women, including professional professionals, literary young women, and the middle class, have varying preferences for styles like minimalist, neoclassical, or modern designs. When shopping for home products, women often seek detailed guidance on technology, quality, environmental safety, and practicality. However, the final decision is usually made by the woman herself. It’s not just about price; they consider the overall cost-effectiveness, placing higher expectations on design and style. As lifestyles evolve, more women are turning to smart and convenient tools to make home management easier. They look for solutions that simplify daily life and enhance comfort. Capturing the female market is becoming a key trend in the future of the industry. With their strong influence in household spending, women are central to most sales success. As a result, major flooring companies are increasingly focusing on this demographic. In Chongqing, for example, many businesses are making efforts to attract female customers. Some home stores have hired female designers to better connect with their audience and gain deeper insights into customer needs. Looking ahead, the home furnishing market in Chongqing may see more tailored products and events specifically designed for women. This shift is expected to significantly boost overall household consumption and create new opportunities for the industry.

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