Canton Fair European and American furniture merchants were robbed by India

The second phase of the Canton Fair has entered its third day, continuing with a trend that mirrors the "cold" performance of the first phase. Shunde, which sent 43 exhibitors, saw many merchants in the European and American-dominated **Furniture Fair** area struggling to attract interest. Some exhibitors reported that the number of customers visiting their booths was less than half compared to previous sessions. One notable trend is the **manual transfer of orders to India**, as several companies are shifting production to this country due to cost and labor advantages. Ye Zhongping, chairman of Polyya Home Furnishing, noted that fewer European and American customers were present on social media and at the event. He revealed that some clients have started moving large orders involving labor-intensive tasks to Indian manufacturers, leaving Chinese factories at a disadvantage. Liao, manager of Shunde Zhituo Furniture Company, which specializes in **soft furniture**, admitted that despite using new materials like tempered and bent glass, the exhibition turnout was disappointing. On the first day, around 50–60 potential buyers visited the booth, but by the second day, that number dropped to 20–30, and even fewer on the third day. Customers were hesitant to place orders, reflecting the overall lack of confidence in the market. It remains uncertain whether the export situation will stabilize before the Spring Festival. Huang Zhipan, foreign trade manager of Qizhi Digital Technology, which produces early education electronic toys, said the event wasn’t as bad as expected. He pointed out that customer quality remained high, partly due to strong R&D efforts. As an electronics company, they managed to attract foreign investors, but he also highlighted the challenges of product imitation and the need for continuous innovation. Over the past four years, many manufacturing companies have invested heavily in product development. Some have successfully created unique products through accumulated experience, but they’ve also faced the costs of imitation. Ye Zhongping emphasized that while the external environment remains uncertain, companies must continue investing in R&D to enhance product value and competitiveness. Whether the export market will recover before the Lunar New Year remains unclear, but one thing is certain: innovation and adaptability are key to survival in today’s challenging global landscape.

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