Canton Fair European and American furniture merchants were robbed by India

                       

The second phase of the Canton Fair kicked off as usual and entered its third day, but it seemed to follow the trend of the first phase — a rather quiet atmosphere. Shunde had 43 exhibitors participating, yet in the furniture section, which is dominated by European and American markets, things didn’t look promising. Some exhibitors reported that the number of customers coming for negotiations was less than half compared to previous sessions.

Orders are being shifted to India

Ye Zhongping, chairman of Polyya Home Furnishing, has been in Guangzhou to observe the exhibition this week. On the first day, he openly admitted that there were fewer European and American customers on social media. By the second day, he told reporters that based on the three days of activity, the number of European and American visitors had dropped nearly by half. “From overseas clients, we learned that many product categories have been affected by Indian-made goods. Customers mentioned that if an order involves a lot of manual labor, they tend to shift production to India, where China no longer holds a clear advantage,” he said.

Liao, the manager of Zhituo Furniture Company in Shunde, another exhibitor specializing in soft furniture, admitted that they focus on glass tea tables and even introduced new materials like tempered and bent glass this year. However, the overall situation remains bleak. “The exhibition performance has been quite average. On the first day, 50 to 60 merchants visited our booth, but the next day it dropped to 20 to 30, and today, even fewer. Customers are hesitant to place orders,” Liao shared.

 

Stability before the Spring Festival is uncertain

Huang Zhipan, the foreign trade manager of Qizhi Digital Technology, which produces early education electronic toys, believes the situation isn’t as bad as expected. Based on the three-day exhibition, he says it’s similar to the previous session, with high-quality customers. He attributes this to the company’s strong R&D efforts, especially since their products are electronic and can attract international buyers.

“Over the past four years of financial turbulence, manufacturing companies have invested more in product innovation. Some have naturally created appealing products through accumulated experience. But they’ve also paid a price, and our company has worked hard to differentiate itself through R&D. Our products are sold in over 100 countries worldwide, but many are now being copied.” Ye Zhongping added that the current external environment is still unclear, and it’s hard to tell whether export conditions will stabilize before the Spring Festival. Huang Zhipan believes that regardless of future circumstances, companies must continue investing in R&D to boost product value and competitiveness through improved functions and design. (Litian)

    

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