Channels & Terminals--China Furniture Industry Development Summit Forum and the 5th China Furniture Industry Annual General Awards Award Ceremony Held in Su

On December 26, 2011, the 5th China Furniture Industry Annual General Awards Awards Ceremony was held in Suzhou at the Waterside Hotel. Channels and terminals were held on the spot-China Furniture Industry Development Summit Forum, from more than 100 companies in the furniture industry And entrepreneurs attended the meeting.

The following is the record of the China Furniture Industry Development Summit Forum:

Time: December 26, 2011

Location: At the Waterside Hotel

Theme: China Furniture Industry Development Summit Forum

Moderator: Dear leaders, distinguished guests, ladies and gentlemen, good afternoon. Welcome everyone to beautiful Suzhou to participate in the 5th China Furniture Industry Annual General Awards Ceremony-"Channels, Terminals" China Furniture Industry Development Summit Forum.

This is a forum that gathers all links of the entire production chain. Focusing on the industry demands of channel innovation and a win-win situation, it discusses from the macro and micro perspectives, channel development and the transformation and upgrading of innovative industries.

This forum is co-sponsored by "Furniture Guide", "Furniture Mainstream", "East China Furniture", and Sina Home Furnishing, and has received strong support from industry associations across the country. Let us express our heartfelt thanks to them with warm applause.

At the same time, this summit forum and the upcoming annual general evaluation list were obtained. Chengdu Jiahejiayuan International Home Furnishing Mall, Hubei Hongan Rongyuan Furniture Industry, Eastern China Furniture Base, Shengshi Zhongyuan Furnishing Industrial Park, Beiqiao International Furniture Material City, Suzhou The strong support of Mingyao Furniture Co., Ltd., Shenyang Wuzhou City Furniture Plaza, and Guangdong Golden Crown Coating Group, let us also express our heartfelt thanks to them with warm applause.

We all know that in 2011, due to the European and American debt crisis, China's economic structural transformation and real estate regulation and other measures, China's furniture industry suffered from internal and external problems. It encountered unprecedented operational difficulties, and industry restructuring and return to balance have become the industry's upsurge. Voice, coming soon in 2012, the Chinese furniture industry will face more problems, more challenges, and also face more opportunities for us. I believe that through this forum, we hope that everyone can feel a long-awaited market voice, and provide enlightenment for the well-known direction of the majority of enterprises.

So in the next time, please allow me to introduce you to the guests who attended this forum:

Mr. Cai Ying, Assistant Director of Information Resources Department of National Information Center

Professor Hu Jingchu, Central South University of Forestry and Technology

Mr. Lang Xianping, a famous economist and professor at the Chinese University of Hong Kong

Mr. Rong Yuwei, Secretary General of Sichuan Furniture Import and Export Chamber of Commerce

Mr. Yang Yazhong, President of China Furniture Dealers Association

Mr. Zeng Zhenyu, Rotating President of China Furniture Association

Mr. Luo Fuguo, President of the Hong Kong Furniture Manufacturers Association

Mr. Wu Haitao, Secretary of Hong'an County Party Committee of Hubei Province

Mr. Ma Xuejun, General Manager of Taobao Project

Mr. Wen Dong, General Manager of Sina Furniture

Ms. Feng Jianhua, President of Jiangsu Furniture Association

Mr. Zhao Guoqi, President of Heilongjiang Furniture Association

Ms. Xi Hui, Secretary General of Yunnan Furniture Association

Mr. Huang Fuliang, President of Hunan Furniture Association

Ms. Li Fengjie, Chairman of Hebei Furniture Association

Mr. Shi Lei, President of Suzhou Furniture Association

Mr. Wang Jinkun, President of Suzhou Xiangcheng Likou Furniture Association

Mr. Xie Wenqiao, Secretary General of Hubei Furniture Association

Mr. Liu Zhuhuan, Deputy Secretary General of Sichuan Furniture Industry Chamber of Commerce

As well as the leaders of furniture associations and representatives of furniture enterprises of various provinces. Welcome you again!

Today, there are some guests and friends who are unable to participate in this forum due to work reasons. For example, President Huang Weiye of Shenzhen Furniture Association specially sent a congratulatory message to congratulate this summit forum for its success. At the same time, more than 500 friends from industry associations, furniture stores, entrepreneurs representatives, distributors and friends from all over the country attended the meeting.

More than 40 media friends from CCTV, Jiangsu TV, Shopping Guide, Suzhou TV, Sina, etc. attended the meeting, and once again express a warm welcome to your arrival.

Moderator: Friends, let us warmly applaud Ms. Feng Jianhua, President of Jiangsu Furniture Association, to give a welcome speech. Applause is welcome.

Feng Jianhua: Good afternoon, distinguished guests, colleagues in the furniture industry, and friends from the media. At the end of the year and the beginning of the year, elites from the national furniture industry and friends from the media gathered together to talk about industry development "channels and terminals" China Furniture Multi-Industry Development Summit Forum and the 5th China Furniture Industry Annual General Awards Awards Ceremony, which is China Furniture The industry's "Oscar" event, this time in Jiangsu, held in Suzhou is the pride of Jiangsu furniture people. On behalf of the Jiangsu Furniture Industry Association, the Jiangsu Furniture Chamber of Commerce will convene this conference in Suzhou to express warm congratulations and warmest welcome to all of you.

Jiangsu is a major economic province in the country, and furniture manufacturing and marketing are among the best in the country. 2011 is the beginning of the "Twelfth Five-Year Plan". The furniture industry in our province is facing the same severe situation as the whole country. The opportunities and challenges are on schedule. Baptism, quite a number of enterprises with their own basic skills and clear development model, as well as accurate analysis of the market form, withstood the sudden pressure, working together, multi-party cooperation, mutual benefit and win-win situation, overcame the weakness of the market, not only survived Difficult times, but also achieved proud results. The harvest comes from hard work, and the development is accompanied by hardships. The situation in 2012 is still grim. We must sort out ideas, clarify goals, self-reliance, and overcome difficulties. Accelerate independent innovation and structural adjustment. Based on the common development of the furniture industry economy, in order to enhance tradition, revitalize exports and cultivate new Focus on enterprise products. Integrate resources, optimize structure, adjust goals, stay firm on the goal, keep pace with the times, pragmatic and innovative in measures, examine yourself with a broader perspective, establish higher benchmarks, pursue higher goals, achieve higher The level of development is facing the current situation. Keep a clear head, see opportunities in challenges, find a way out of difficulties, actively change the development mode in accordance with the requirements of macro-control, and carefully analyze the advantages and disadvantages of enterprises. Use new ideas, new mechanisms, and new methods to solve new problems in development, do everything possible to overcome the difficulties of employment and financing, and strive to improve the ability to mobilize and use funds. The price of raw materials has increased, and the market for sellers has been cold. We have won the trust of consumers with our superb skills and services.

The holding of the forum has an important role in guiding the furniture enterprises of our province to firmly grasp the period of strategic opportunities and start a new journey. Elites from all walks of life gather together for this purpose, focusing on the "channels and terminals" China Furniture Industry Development Summit Forum and the 5th The China Furniture Industry Annual General Awards Ceremony was successfully held. I wish all entrepreneurs, colleagues, media friends, financial resources, I wish you all a happy New Year's Day and good luck.

Moderator: Friends, after the successful holding of our current summit forum and the subsequent general awards ceremony for four sessions, this time we came to the beautiful paradise Suzhou and entered the eastern furniture capital of China. The strong support of Jiangsu Furniture Industry Association and Suzhou Furniture Association, let us once again express our heartfelt thanks to them with warm applause. Next, let us again warmly applaud Mr. Rong Yuwei, Secretary General of Sichuan Furniture Import and Export Chamber of Commerce, to deliver a congratulatory message.

Rong Yuwei: Dear leaders, distinguished guests, colleagues and friends from the furniture industry across the country, good afternoon.

Jiangnan gardens are the best in the world, and Suzhou gardens are the best in the south. Here we are together with great treasures and outstanding people. Today we gathered together to witness the Oscar prosperity of the Chinese furniture industry, the China Furniture Industry Development Forum and the fifth annual awards ceremony of the Chinese furniture industry It was grandly held to share the feast of the end of 2011 in the furniture industry. Thanks to the organizing committee and Suzhou furniture colleagues for their hospitality, I would like to take this opportunity to express my heartfelt congratulations on the successful holding of this general evaluation on behalf of the Sichuan Furniture Import and Export Chamber of Commerce .

2011 is a year of change. Chinese furniture has encountered unprecedented difficulties and challenges in various aspects such as policies, environmental protection, manufacturing costs, store expansion, and integrity. However, these difficulties cannot help us extend the channels of our Chinese furniture colleagues. Renovation and upgrading of the brand, network marketing is everywhere, and so on. Smart and intelligent furniture people have found a way out for them through various methods, and a large number of "thoughtful, product, brand, and prospective" four enterprises have emerged in the industry, becoming a model in the industry.

The theme of today's general ranking selected "channels and terminals", which is a profound summary of the past year, and it was also the discussion around the main theme of the Chinese furniture industry in 2011, which undoubtedly opened the cloud for the Chinese furniture industry. Xiao, will also bring us deeper thinking and introspection. I think that the holding of the general assessment will encourage Chinese furniture people to break new ground and continue to work hard; on the other hand, it will also open wisdom to the Chinese furniture industry, open thinking and seek a harmonious development voice to create a healthy industry future.

The Sichuan Furniture Import and Export Chamber of Commerce, which has always been committed to serving the industry, will also continue to develop the role of a bond in 2012, closely linking companies, policies, dealers, stores, etc., and seeking a way out. At the same time, we will also provide a display window for the Southwestern market for furniture companies in Guangdong, Zhejiang and the whole country in Sichuan, and share a new chapter in the furniture industry with the brothers ’furniture associations and furniture companies across the country. Here we wish the summit forum and the grand jubilee a complete success, thank you all.

Moderator: Today we get together to discuss one of the most prominent keywords in the Chinese furniture industry since last year, "channel innovation" and "harmonious and win-win", how to interpret these two words, let us take a look at the 2011 channel terminal

Let's take a look at the current situation of the Chinese furniture industry, let's focus on the big screen together.

Play forum theme film-"Phoenix Nirvana"

Moderator: Appreciating this short video, it deeply reflects the theme of the forum and presents the sharp problems and industry situation of the Chinese furniture industry in front of our eyes in 2011. It also inspired us deeply. They say that crisis and opportunity are like twin brothers,

I believe this short film can give us a lot of feelings.

Since 2011, the Chinese furniture industry has suffered from double impacts of internal and external problems and encountered unprecedented difficulties. The industry's reshuffle operation is already underway, and many people feel less optimistic about the economic environment next year. Will the furniture industry experience a reshuffling process like the home appliance and IT industry before it can return to healthy development? At the time of the festival, we will invite a very distinguished guest invited by our friends today, which will be carried out for us A wonderful speech "Decisive Battle 2012-Interpretation of China's Economic Situation and International Environment". Here are some famous economists Mr. Lang Xianping, The Chinese University of Hong Kong!

Lang Xianping: These data tell us that the Chinese economy is already in crisis. What the hell are we sick? The sickness we have is called the "manufacturing crisis", and we have the sickness of the "manufacturing crisis", which has led to the phenomenon of two sides of ice and fire.

What kind of sickness do we have in manufacturing? We went back to reform and opening up 30 years ago. The reform and opening up itself was successful, but it made a major mistake of the enterprise. That is to simply position our China as a manufacturing powerhouse. What is a manufacturing powerhouse? That is, our pianist gave the other three non-manufacturing links in manufacturing (product R & D and design, channel logistics, key spare parts) to these three links to Europe and the United States. After 2003, the situation deteriorated sharply, because the start of curbing competition, the loss of pricing power and the unprecedented manufacturing crisis broke out, that is, manufacturing-based entrepreneurs did not want to do it because the profit margin was too low.

The continuous appreciation of the renminbi allows you to hover the prices of imported raw materials at a high level, and then further hit the Chinese manufacturing industry, thereby worsening your investment and business environment. The guests noticed that without me, I didn't talk about the financial tsunami at all, nor did I talk about the current European debt crisis. Our two defeats in the pricing power war, plus three policy measures, are all caused by ourselves. Even if the financial tsunami does not come, this crisis will surely lead the world. But the financial tsunami finally came. It is closely related to you. Why is the impact so great? Because it makes consumption in Europe and America decline, so we do n’t want our exports, that is, in November 2008, before this, China ’s export growth rate exceeded 30%, and this month it fell for the first time to negative 2.2%, and the export growth rate in a month The positive 30% plunge to negative 2.2% within this period. Such a large decline was completed within a month, which brought great shock to every friend. This is the first time that the bottom is relied on. In the second year, exports fell by 16%, so the financial tsunami brought us a second crisis, which is overcapacity. In the fourth quarter, your exports were frustrated, and your crisis of overcapacity worsened.

None of the three countries of China, the United States and Europe can run away, and all have crises. Well, the U.S. debt crisis caused the global stock market to plummet, the European debt crisis caused the global stock market to plummet, and so on. The Chinese debt crisis at least caused the Chinese stock market to plummet, right.

The three major investment companies have made predictions. First Standard & Poor's said that because the four pharmacies opened the wrong way, the government defaulted, so they judged that there will be 5-10 bad debts in the future. The third exchange rate said that the same reason will be 60% by 2013. Opportunity for China's financial tsunami, so that the A stock market earnings ratio is only 5 times.

There is a second follow-up crisis. With inflation coming, your money will be gross. What do you do to keep money from gross? Just enter the property market. The third crisis, the private enterprise crisis, has caused private entrepreneurs to enter the property market. The two funds merged into a magma and entered the volcano. The magma is getting more and more and the temperature is getting higher and higher, so the volcano finally erupted, and the house prices began to be out of control, basically caused by the second crisis and the third crisis of.

The third crisis leads to a subsequent crisis called the real estate crisis, which will affect you. So the first crisis, the Chinese debt crisis caused the stock market to fall, the first ice came out, the second crisis and the third crisis

The opportunity led to the real estate crisis, so the second ice came out.

Is there no crisis after two subsequent crises? This is a series of chains. After two subsequent crises, there is a crisis called the consumer crisis. You have to pay attention, this is closely related to you. What is a consumer crisis? First

Do you remember the crisis? The stock market has fallen, your wealth has decreased, the purchasing power of the second crisis has dropped, and your wealth has also decreased. If all of your wealth has decreased, how about your consumption? Of course it will fall with it. So, 86% of the people said they want to reduce consumption. The third crisis, the private enterprise crisis, caused the remaining 14% of the people to say that they would not vote and they decided to increase their consumption. So what is the increase in consumption? All are high-end consumption, so it is hot. Taking cars as an example, BMW and Mercedes-Benz have a 60% growth rate and a 70% Ferrari pull. What about low-end cars? It fell by 7%, sales of Southeast Auto and BYD fell by 20%, and profits fell by 80%. If these 14% of people buy high-end products, you will find that the fire is coming, so the ice and fire will appear twice. In the end, we are really getting sicker and worse, we have a fever and a chill, so it appears at the same time that we are really sick.

You must remember that the Chinese consumer market has formed an unprecedented M-type consumption. What is M-type consumption? 14% of people buy high-end people, and the more high-end people like it. So this is why the Da Vinci incident came out. Mid-range, taking mid-range cars as an example, continues to decline, and the most resistant products, such as three or fifty pieces of cosmetics, will still be hot, so Chinese consumption has formed an unprecedented M-type consumption, which also marks your future. However, high-end products are so popular, not because the Chinese economy is better, but because the Chinese economy is worse. If 14% of the people do n’t invest any more and engage in high-end consumption, I would like to ask you, what will China do tomorrow?

To give you the last sentence "differentiation". The difference you understand is the difference in quality, the difference in appearance is right, and I will tell you a new one, called the difference in information. If you hear my speech one day earlier than your opponent, you are not far from success.

Like Li Ka-shing is an entrepreneur who advances and retreats, so this sentence is given to every friend, because our era is calling for the next generation of entrepreneurs, that is, a group of entrepreneurs who can see the main economic situation and know what to do. Then, the next batch of entrepreneurs who know what they are going forward and backward, I suddenly found that the entrepreneurs must come from this lecture hall, thank you.

Moderator: Professor Lang, please stay here. Here are two questions to help answer. The first question, how do you understand the transformation and upgrading of our furniture industry in the current environment? If we want to transform, what should we do? Where to turn?

Lang Xianping: Can't change in the short term. The furniture industry is a very hard industry. Entrepreneurs are better.

Moderator: In the international environment next year, if the export opportunities of our furniture industry continue to be bad, do you have any better suggestions for us?

Lang Xianping: Do you know what your crisis is? China ’s GDP accounts for only 27% of consumption, while exports account for about 30%. This is why it is very difficult for export-oriented companies to switch to domestic sales. It ’s not your sales strategy, but China ’s consumer market is only 27%. %, No. 1 in the world. The United States is 70%, and China is only 27%. This is why it is so difficult to look back after the export has encountered difficulties. This is the result of the Chinese government ’s investment-driven efforts over the past few years.

Moderator: Okay, thank you. We are very grateful to Professor Lang for his speech. We believe that all the contents of Professor Lang's speech are inspiring to every entrepreneur here. We hope that through the wonderful speech of Professor Lang, all of our entrepreneurs can find their own development. the road. Next, let us invite the next guest, Mr. Ma Xuejun, general manager of Taobao guest project department, applause.

Ma Xuejun: Good afternoon everyone. The keynote speech I brought to you today is "The integration trend of traditional marketing and e-commerce in the home industry". More and more e-commerce has entered our lives, and this industry is also booming.

This year our macro-control, China's consumption, and China's real estate have been adjusted. In fact, the entire consumer market is weak, and the game balance between commercial real estate and manufacturers and dealers has been broken.

In addition, all peers are thinking about breakthroughs, such as establishing new channels, direct sales, expanding dealers, new brands, market segment electricity, and e-commerce. Everyone knows that the entire 2011, including 2012, will be an extremely difficult year. We are all peers here, indeed this industry is experiencing very, very painful choices.

Then the Internet is coming, what kind of things traditional industries have to face. I have summarized five points:

First, a revolutionary change in a new, precise drainage method.

Second, the “display cost” of commercial real estate may be lower through intensive display.

Thirdly, it is possible for designers to purchase cross-store counseling throughout.

Fourth, the vivid display of the group-buying model of online gatherings.

Fifth, socialized platformization is the main theme of the network environment, and the transformation and breakthrough model will be changed from "single-play mode" to "professional mode based on platformized socialization."

I think it's time to open up online channels! Taking the lead in e-commerce will help deal with more brutal competition and opportunities for development, no matter how bad the macroeconomic situation is, but I still say that,

Chinese private enterprises have never grown up comfortably in an equal and equal environment! I have always believed that there has never been a loss-making industry, only loss-making people. In any painful environment, when home appliance companies reshuffled, there are still so many home appliance companies taking advantage of this opportunity to grow stronger, so it is your own perspective Doing the right thing in such an environment. Don't blame the world at this time, just blame yourself for not working hard. I personally feel that the Internet channel may be an attempt at this time.

thank you all!

Moderator: Thank you Mr. Ma for giving us a speech. The following is invited by Mr. Zeng Zhenyu, the rotating chairman of the China Furniture Dealers Association, to give us a keynote speech on "channel innovation, harmony and win-win"

Zeng Zhenyu: Dear colleagues in the furniture industry, distinguished guests, ladies and gentlemen, good afternoon. I am very happy to have the opportunity to participate in this event, to discuss the classics with furniture people from all over the country, and to collaborate on the development plan of the Chinese furniture industry. Here I would like to represent the Chinese Furniture Sellers Association on the success of this forum Held to express warm congratulations.

As the saying goes, there is paradise on the top and Suhang on the bottom. I would like to add that the world of Suhang is beautiful, the city is beautiful, the furniture is new, and the industry has a new chapter. I am fortunate to have come to the beautiful paradise "Suzhou" today to participate in this grand event, which is of special significance.

East China is the forefront of the development of the furniture industry. Holding an annual meeting here can not only further analyze the international and domestic market situation, but can also be said to be the "Prophet of Chunjiang Plumbing Duck", which has such an effect. We hope to explore a path that can promote the sustainable development of China's furniture industry.

At the request of the organizer, the topic of my speech was "Channel Innovation · Harmony and Win-win". I remember when the financial crisis broke out in 2008, we once held a forum like this in Dongguan. Since that time, we Chinese furniture people have been studying and exploring how to innovate channels to promote a harmonious and win-win situation. Among them, we require our manufacturers to actively adjust the product structure and implement the strategy of exporting to domestic sales, while the store should strengthen internal control and internal control, and the seller must also work hard.

In the face of the current international economic downturn and the inflation of domestic real estate policies, we clearly feel that people ’s willingness to consume is weakening, and most furniture manufacturers and sellers feel that the business is difficult to do, but our operating costs are still Is high. How to achieve channel innovation and harmonious win-win situation? It seems that it is still a hot topic we are concerned about.

Based on years of experience in the furniture industry, I have summarized the following items as a way to deal with the current dilemma. Throwing bricks and introducing jade for your reference.

1. For hypermarkets.

First, all we have to do is to slow down the pace of expansion, intensively cultivate the store, do a good job in internal management and improve service quality.

Second, set up a vendor in the hypermarket, and the self-discipline and self-control committee, that is, the tenant committee, while doing good business and service work, participate in the demonstration of the feasibility of store opening, the demonstration of rental price positioning, the demonstration of marketing effectiveness, and service quality Evaluation, etc., to promote the orderly development of the furniture market. Of course, this self-discipline committee (tenant committee) can also report some unfair behaviors and corrupt behaviors in the process of attracting investment in hypermarkets.

Third, under the current downturn in the domestic and international economic situation, hypermarkets should take the initiative to make profits, and to reduce the survival pressure of sellers, we advocate a harmonious and win-win situation, not to fight for landlords, but to hope that landlords can view sustainable development Let's consider your own interests. If the vast majority of businesses feel that the rent is too high to survive, it is that the market demand situation is changing. That is public opinion, and public opinion is inviolable.

The hypermarket situation has been in operation for more than ten years. In today's increasingly fierce market competition, in order to survive, we must study how to use a tenant operator and furniture sellers to achieve a win-win model. The practice of signing a rental contract once a year is also not in line with the laws of the furniture industry, because we know that the decoration level of specialty stores is getting higher and higher, and the investment is increasing. The decoration starts from the factory, and they are used according to three to five years. If the contract is signed once a year, the cost will increase.

The method of collecting money in hypermarkets is also unreasonable, because we know that no business is not live, and it depends on cash flow. If the cash flow is controlled by the landlord, this business will not be able to circulate, and it will not be able to live. Affects the efficiency, which is why the sellers are more and more difficult to do, the more investment, the more stores are opened, but the output per unit area is getting lower and lower, the cost of capital is getting higher and higher, and the current investment efficiency It is getting lower and lower for sellers. Think about when the hypermarket first started, many large merchants and the majority of vendors supported them, step by step to achieve the present. In other words, during the growth of hypermarkets, the hard work and sweat of the vast number of merchants have been gathered. Their interests should be respected. The sellers cannot lift you up. As a result, you have money, and the enterprise has grown. The "God" you grew up, now step on them.

2. For manufacturers.

First, manufacturers should do a good job in product quality, improve the process level, and maintain product stability.

Second, we must actively listen to the suggestions and opinions of the front line of the market, and develop new products with relatively good cost performance, unique styles, and competitive prices in market segments.

Third, we must study how to form strategic alliances with sellers for win-win symbiosis, or even joint investment, and work together to create independent sales channels. We must pay attention to each other's loyalty, and don't marry a woman. Now is the era of independent brands. I think that brand building should rely more on terminal consumption, consumers, and sellers, that is, the dealers you are talking about.

Fourth, to change the existing settlement methods, where conditions permit, the provincial general agent model can be implemented, that is, the general agent can distribute and implement channel construction and management. I can be sure that the provincial generation model will become the mainstream of the sales model in the near future.

3. For sellers.

First, we must continuously improve the management and service levels of the storefront and create a good reputation.

Second, it is necessary to combine trading with sitting.

Third, to change the existing marketing concept, different products should adopt different marketing methods, and develop different marketing strategies for different target customers. For example, neo-classical and post-modern products, the mad bombing mode is useless, should be

This is only useful with P2P. Don't let anyone do blasting, you also do blasting, blasting is actually not very useful for these brands.

Fourth, qualified merchants should vigorously develop independent stores and reduce their dependence on hypermarkets. We know why the hypermarkets today are not profitable, the rents are still so high, and the incomes are not good enough to open stores everywhere, just because they still have demand, and there are many businesses that are not afraid of death to support them, so they continue to open stores and keep To rent.

Fifth, it is e-commerce. In the future, our sales model must be diversified, and e-commerce aimed at reducing operating costs will definitely prevail. Now in many countries in Western Europe, many popular products are entered into ordinary families through e-commerce mode. Of course, there are some personalized high-end products, e-commerce may still have a long way to go, because it is an emerging consumer.

According to the situation reflected by the presidents of our China Furniture Sellers Association in various places, the real profits of the merchants this year are not more than 10%. The sum of the capital-guaranteed businesses is between 10-20%, that is to say, 70-80% of the businesses do not make money (loss), and some of the hard-hit areas have even reached 80%.

Now the "dealer" has become a "sales injury". In the past, many of our bosses went to karaoke and liked to order a song called "love to win". Now these bosses do not order this song at karaoke, and It's a song called "I can't afford it".

Fourth, for industry media. I am very happy to see that the media of furniture is more and more year by year, and the sesame flowers are growing higher and higher. I think this is a good thing. This is extremely beneficial for creating a harmonious development of the entire industry. Social needs

To be harmonious, the industry also needs harmony. The entire value chain of furniture, all employees should share the benefits brought by the prosperity and progress of the industry, but now the industry's interests have become private kitchens in some hypermarkets, and the vast majority Manufacturers are just "Yang Bailao". Therefore, I think the media should invite industry voices and reflect business conditions and public opinion. This is very good. I hope more professional furniture media will appear, and I hope that the majority of media friends will understand the various phenomena behind the development of the industry by entering the core of the industry. The hidden essence, not simple copy, is also clouded.

5. From the perspective of the role of industry and chambers of commerce, China's industry organization is still very poor, and its status is not high, making the development of the industry uninteresting. Due to the relatively low technical content of the furniture industry, this kind of ignorance is even more zealous. Because there is no need for development, some furniture companies that are good at seizing opportunities, especially several hypermarkets, have an opportunity to develop rapidly in an unharmonious environment. I believe that the leading role of the industry organization should be played to create a harmonious development situation and make the furniture industry sustainable development.

At present, the national civil affairs department has opened the registration of civil society organizations, which also shows that the country is also aware of the problem. Professional problems are solved by experts, and the government only needs to provide good service and directional guidance. Of course, industry self-regulation still has a long way to go. This is the current characteristic of socialism.

From the above five points, we can see that this industry is glorious and glorious, and it can only survive and lose. I sincerely hope that furniture people in this field can go hand in hand to work together for the sustainable development of the furniture industry and promote the transformation and upgrading of the industry. I am eagerly looking forward to the turning point in our Chinese furniture industry, just like Chairman Mao. As written on the Long March Road, "The Red Army is not afraid of the expedition, and the mountains and rivers are just waiting ...

We look forward to the spring of win-win development soon after the severe winter on the Long March road of the furniture industry. Thank you all.

Host: Next, please host Dr. Zhao Long, the host of the roundtable dialogue session.

Zhao Long: There are no experts in front of Professor Lang. First of all, I would like to thank the organizer of this forum event. I think the three media in our furniture industry have joined forces. This is a very big event. We applaud. I should be more grateful to the listeners who stood on both sides. I feel that in the development of the Chinese furniture industry today, you have absorbed such new knowledge with such enthusiasm and diligence. I think this spirit deserves our applause. I feel more grateful to the entrepreneurs and industry leaders present. With the development of Chinese furniture to this day, you have contributed a lot. I was admired by Chinese private entrepreneurs to enter the consulting industry. That was in 1991. I loved the furniture industry and entered After this industry and company, it was 1998 and it has been until now. So with you, I have never felt like winter, and I think I should give myself a little applause.

What happened to Chinese furniture in 2011? I think we should still look at this issue from the perspective of industrial development. In terms of the industrial cycle, Chinese furniture should have entered the early stage of oscillation. Who caused this oscillation? I think the manufacturing industry and the circulation industry. I have always said that the rapid development of China's furniture industry is the overall development of the manufacturing and dealer groups driven by circulation to this day. The rapid development will inevitably form a lot of contradictions in the development process. This contradiction will be caused by external changes and some collisions and impulsions because of the periphery. So the topic of today ’s forum "Industry ecology and industry health harmony" appeared .

I think we should really applaud and invite the following entrepreneurs who will talk to the round table and take the stage to pass on their personal experience to everyone, because we also live in an environment like the furniture industry, everyone has their own way of survival, I also hope that these guests can present their best ideas to everyone. We applauded the National Information Center, Mr. Cai Ying, Assistant Minister of Information Resources Department, Mr. Yang Yazhong, President of China Furniture Sales Federation, Mr. Wen Dong, General Manager of Sina Leju, and Mr. He Wanli, Chairman of Hubei Rongyuan Furniture Industry City.

Zhao Long: First of all, I would like to ask Mr. Yang Yazhong, the president of the Federation of Distributors, to talk about your insights on the innovation model and diversified development.

Yang Yazhong: Good afternoon, everyone. I am very happy to be in Suzhou because I discussed with Suzhou and so many friends in the furniture industry how to do it in 2011 and 2012.

What's wrong with our current industry? This industry has been developed to a certain time, which is a very important sign of our maturity, that is to say, our industry has gradually developed towards a healthy direction. I think 2012 is a new starting point and the starting point for the emergence of industry oligarchs in our industry. We say that the furniture industry has always said that the threshold is too low, so it is difficult for us to develop this industry, the government does not welcome us, because what? We have no taxes. In addition, our consumers do not trust us, why? Last year, I bought two thousand and gave one thousand, but this year it was a blast. In addition, we are talking about commercial real estate, everyone is talking about landlords, landlords fighting landlords, what landlords are fighting? If there is no commercial platform, can the furniture industry develop so fast in two decades?

We should see clearly what the hypermarket is? It is a big platform. The hypermarket is in the middle of transformation, and may have ignored our interests. Business platforms are invested, and companies need to repay the platform. Then at this time, we must find a business platform that can create value for us and develop our business. Of course, we have also appealed through the industry, through the media, and we said that we are cold.

We must constantly discover new models, or find low-cost business platforms to develop. We will further develop our furniture retail business, and one thing, China has a population of 1.3 billion, and the demand for furniture will surely increase

Step by step, and now we are only 800 billion, according to the analogy of 1.3 billion people, it should be about 2 trillion, so we have many opportunities, so I think that all our manufacturers or distributors should be reviewed. Pragmatically what we can do, let us exert our power in this industry.

Zhao Long: I think Chairman Yang should say that Suzhou Yabo is the most. He made a brand operator from a furniture dealer. Is this a way out for a dealer who has done a long time? Chairman Yang thinks there is Is there no possibility?

Yang Yazhong: I love this industry very much. I am 40 years old and I have been doing furniture for 20 years. Why did I choose to be a brand operator? Everyone said that brand operators are the predecessors of distributors. The profit point is getting weaker now, if you want to do it well,

Only put more energy into it. In fact, the hypermarket is not suitable to be a hypermarket chain. We also became a hypermarket before Yabo, but we closed 120 stores in 14 months from October 2008 to the end of 2009. why?不是说不能做，而是我们要精耕细作。原来你们是靠单打独斗，现在我来帮你做促销，帮你做培训，通过这种方式。中国市场不是一招鲜吃遍天，我们的宗旨是希望把好品牌向全国做推广，今后中国又是自己研发制造，包括推广而且具有自己品牌，而且自己通路的，我认为这些工厂是非常少的，也就几百家，这是我们要做的事情。

赵龙：下面有请国家信息中心的蔡莹先生给我们做一下，我们行业宏观的政策性的指导。

蔡莹：政策性指导谈不上啊，我也事先声明一下，大家尽管可以在微博上发布，因为这是观点嘛，是接受所有人的检验。拥抱其实是一种希望，期待和目标，调节是一种调整的概念，并不是像有些人谈的整个经济都要崩溃了，大家都没有活路了。

我简单分享三个意思。第一，确实我们家具行业面临比较严峻的问题，但实际上这个问题全世界各个国家都有这样和那样的问题。片子里大家看到的是过去的困难，明年的困难归结起来有几点。

第一，欧债对中国经济的影响，从我们掌握的情况来看，对整个规模的影响和程度的影响目前还是一个未知数。

第二是美日欧传统市场疲软。

第三是新兴市场国家，它的通货膨胀实际上一点也不比中国低，也在面临转型过程，这些国际市场对中国家具出口会有比较大的关联。第四，是更加严峻的宏观标准。目前包括欧盟在内作为实现贸易壁垒的手段，这块希望我们的家具企业做一些准备，他们可能从家具板材里面检测一种他所谓不合格的东西，进行阻拦。

我们整个家具行业还处在相对松散的环境，刚才演讲嘉宾也谈到了，家具行业跟政府之间的互动，包括参与整个经济活动的能力还有待提高。包括在规划上，出口上在家具行业发展技术路线图上，目前没有看到非常清晰的路线。同时我们家具行业推动消费的能量相对来讲也比较低。

第二点，刚才大家也谈到所谓大卖场的问题。大卖场的问题，我们关注了二十几年，中国家电行业的发展。中国家电行业曾经也经历过我们目前这种状态，包括国美、苏宁，

实际上对我们家电生产企业的盘剥，不比我们家具企业要低，但目前情况有些好转，好转主要原因在于什么呢？实际上就是在于家电下乡对整个家电这个渠道，格局变化的影响。家电下乡重点是在三四五级城市和农村城市，在这个区域里面，实际上大的经销商并不是很强，在国家支持情况下，大量企业利用国家机会建立了行之有效的行销渠道，只有这种情况才有可能应对大的经销商或者专卖店对这个行业的制约吧。大家是做生意的，你不可能指望专卖店对你手下留情不挣你的钱，唯一的出路就是自己利用机会，各种各样的机会去创造你的新的渠道。在这一点我昨天来了以后，也专门和苏州的商务局领导碰了一下，我给大家简单透露一点很小的信息，就是资源回收再利用。商务部给苏州3700万起动资金，苏州市政府匹配了4倍，加起来有2个亿，所以这个政府支持一定要家具行业争取的。归结到最后今后的发展还是家具企业的管理和营销能力，最后还是要回归到我们的服务，我们的承诺，我们的标准，我们的销售，包括我们后期促销服务的能力，这都是对我们整个家具行业整体水平发展至关重要的因素。

最后我还想用四个字来表达对我们家具行业的一种希望，实际上在目前情况来看来讲，中国家具行业仍然处在一个向上发展的阶段，中国的市场依然宽广，所以我们家具行业就四个字“任重道远”，谢谢大家。

赵龙：我也完全同意您的观点，我们可以算一个数字，每年有2200万新婚夫妇组建新的家庭，假定一个家庭买一万块钱的家具，就是两千多个亿，况且还有一个数据，现在离婚率有40%，可以重复购买。在这样的产业环境中，我想林总也有很多的想法和体会。

林潘武：中国家具业发展二十多年，其实我们前面所做的产业都是低附加值，低品牌我们只是在家具上面的品牌占了四分之一，再有四分之一是靠研发和创新获取。

今天更多的主题是业态和渠道变革。我们最终的生产商做好的产品，到渠道商是一个交易平台，变现的是在这个平台上面，每个经销商都要找到自己正确的位置，你自己能做什么，有什么资源能够发挥得更好，是非常重要的。随着人力成本提高，我们也会做一些附加值高的产品。这里通过经销商，通过市场平台，更好的把它合作起来。

今年大家已经感觉到整个市场的寒冷，明年是龙年，刚才主题是凤凰涅磐，凤凰涅磐龙腾虎跃，希望大家开好局，要有信心做得更好，谢谢各位。

赵龙：我跟他接触，他的最大特点是为人低调，出手很快。看行业我觉得：

第一看发展机会，发展空间我有没有数。

第二看自己，看自己的实力，自己有没有成就这个机会的条件。

第三要学会看明天，看明天怎么实现？把自己的企业资源盘点好，然后用一个新的模式迎接新的竞争，这是我听完林总的一个体会。

下面我们有请成都( 台资)先驱实业有限公司常务副总经理苏总。

苏先化：实际上我们川军，因为我们是中国家具的一员，市场今年疲软，咱们川军也不会独善其身。但是由于我们的发展过程和沿海的企业不一样，我们曾经是被迫走如二三线市场，在二三线市场通过那么多年的耕耘，我们川军建立了二三线市场广阔的根据地。不管是2008年金融危机也好，还是今年由美债欧债引起的危机也好，我想对一线市场和二三线市场还是有区别的。

我们与沿海家具有一点不同的是，我们四川家具建立的渠道，我们比沿海的渠道少一个层面。比如说沿海家具从厂家、经销商，中间还通过一个中转，就是商场，而我们四川家具二三线城市没有商场这个渠道，我们从厂家就直接到经销商了，中间可能有省总代，地区总代，但我们没有商场这个环节，所以我们在这个市场上面我们没有被地主，没有被商场绑架，也没有套牢，所以在这个天地里面，我们会自由一点，在这个天地里面我们可以去摸索，去创造，去探索很多不同的商业模式，去实现我们的很多营销手段和手法，而在大的综合性商场，做得很多宣传工作，实际上我们认为是为他人做嫁妆。也就是说，我们每一个单一品牌所投入的一切都和进入商场里面的所有品牌实现了资源共享，所以说在同样的环境下，我们认为我们四川家具，不管是今年还是明年，我们会继续耕耘我们的二三线市场，在这个市场上，我相信随着我们国家的战略，比如说城乡一体化，建立和谐社会等等，我们在这个舞台上将会走的更好，走的更远，谢谢。

赵龙：下面掌声有请家具行业新的成员，新浪乐居的总经理闻东先生发言。

文东：因为我们年中的时候已经参加过几场家具行业的高峰论坛。今天第一个感受，一上来就不让微博，郎教授说回去不让人发微博，这不是限制控制权吗，我觉得大家回去还是上微博。我发现第二个特点，就是所有人都谈自己。大家知道我们有两个上帝，一个是经销商，一个是顾客。曾总代表经销商的销售队伍发表了很多倡议，一直以来家具行业是经销商为上帝的，没有人考虑消费者，所有人都说我想做什么，那么这个就会成为我们家具行业发展当中一个很大的瓶颈。从消费者购买家具来说，首先消费者之间是交流的，然后他一定要到现场进行体验的，第三是跟设计师进行沟通的，买完以后还要跟自己的朋友进行交流的，整个过程当中，我们淘宝商城的总经理刚才在讲爱蜂潮有一个设计师和消费者沟通的工具，我看大家更喜欢郎教授的危言耸听，而没有人听具体的解决方案。我觉得在家具行业当中的微创新，实际上在线上已经有了，那么怎么搬到网上来，这可以很大程度上解决家具电子商务的障碍问题。

今天我想跟大家说一下渠道的问题，所有的论坛都会谈到渠道，因为渠道为王。其实大卖场是渠道的组成部分，我们还有很多路可以走，有专卖店，有装修设计公司，有设计施工队长，有精装修房，条条大道通罗马。2012年在市场不太好的时候，大家要想多渠道，多元化的方向去发展。

谈起创新，就不得不提到电子商务。家具行业电子商务目前看来是没有成功模式的，都有缺点和困难。因为有一个竞销商体系在，但是我们所有家具企业不可能抛弃经销商，

因为经销商辅助你走了二十几年，我们一定要靠经销商去发展，那么现在就跟电子渠道产生最大的冲突，所以所有想做电子商务的人，要提醒大家怎么样处理好你的品牌，怎么样处理好你的价格冲突，怎么样处理好你的渠道，怎么样维护好销售商，否则的话，你做得越多，死的越快。这不是危言耸听，因为有很多企业家告诉我这种倾向。

实际上在我们这个行业里面还没有到一定要做的时候，追求时髦的比较多，你真正要说投几个人，真正要投一个专门的机构，真正要投现有的体系隔离开来做，真正说要有一个坚持去做电子商务，这样有眼光的企业家是非常少的，但是今天不做，明天一定会跟敌人距离拉的越来越大，这是我们通过媒体观察到的两个倾向。

要想做好电子商务，我建议大家静下心来趁现在市场还不是特别坏的时候，好好想一想自己的品牌加略，价格战略，渠道战略，想一想如何为消费者服务，消费者如何利用互联网信息科技解决信息的问题和解决资金流的问题，那么物流和安装的问题，肯定还得依靠现有的渠道和体系解决，没有任何人帮你解决物流和安装售后服务的问题，

赵龙：时间关系我们不能提问了，最后有请湖北融园家具产业城的董事长，最后做压轴发言。

何万里：因为我对2012年中国家具产业是充满希望的，刚才前面讲的话都很沉重，我不这么认为，因为我是刚刚转入家具的新兵，我来这个行业才半年多时间。我做了很多业态的投资，其中也做房地产，我为什么说2012年家具业是一个美好的一年，我可以从做房地产的心得来分析家具产业。国家今年颁布了很多政策来打压房地产，那么打压房地产的主要目的是要稳定房价。那么炒房这么一个行业至少在这么几年不复存在，同时国家在十二五规划里面将有三千万套保障性住房全面强性开工。而作为炒房团的人，他们的耐性也将达到极限对外出手，那么这么几千万套房子出现在市场上，这都是原来买房有困难或者差了那么一块砖的人可以买到房子，而这部分需求是刚性需求。这么一块市场凭空砸下来，毫无疑问对家具市场是一个利好的消息，所以我对这个行业的成长性是充满信心。

从我做产业园这个角度来看，今天大家讲的更多的是终端渠道，那么我是从产业的角度来分析。我是今年5月份，这个产业园才正式招商，7月份举行过一次论坛，论坛完了就进行招商活动。我告诉大家真实的数据，我第一期招商政府给我三千亩，我三天就招完了，我到现在为止，半年时间招商过八千亩，那么为什么会招来这么多？川军老总也在这儿，第一个入驻的就是你们川军。在他的身上就是一个最好的说明。

这就是我们所讲的渠道方面的问题，经销商的问题，卖场的问题，我从房地产的眼光来看，从投资商的眼光来看，说实话，当我看着武汉城区中央一个一个那么装修豪华的家具卖场出现的时候，我就知道这个泡沫一定会有破的一天，家具这么大体量的卖场，一家品牌公司在里面造两千平方米的展厅，你如何承担得了昂贵的租金，作为投资者来讲这是不可思议的一种怪胎。

所以多种形态的行销渠道互相组合来保持生态的正常运行，有生有死，有亡有存，这是非常正常的现象，总体我对这个行业是充满信心的，大家一定调整一下自己的步伐，调整一下自己的节奏，调整一下对市场的审时度势，用最好的状态迎接新的销售浪潮的到来，谢谢。

赵龙：我觉得您作为家具行业的新人进来以后，初生牛犊不怕虎，我们真不应该手脚冰凉啊。

我们掌声有请第二轮对话嘉宾，深圳市仁豪家具发展有限公司董事长尤国忠；成都好迪家具有限公司董事长钟文华；简爱家居连锁商业机构执行董事罗辑俐；深圳格兰帝沙发

有限公司总经理邵雷；江苏斯可馨董事长胡卫东先生；成都南方家具有限公司总经理张君。

第二轮话题叫家具业如何回归商业平民主义。商业回归平民主义，我的理解可能是要回归到商业的本质。那么不管是板式家具，实木家具，还是板木家具怎么回归它的本质，我想各位企业家和老总都有发言权。我们先有请尤国忠先生就此问题发表高论，掌声欢迎。

尤国忠：很高兴来到美丽的苏州，感谢主办方。家具行业发展到今天，大家感觉到有点紧张。22号我参加中国家具协会的一个年会，年会上有一个报告，其中有一个数据就是今年1-11月份中国家具增长总量是24%以上，如果是从改革开放到现在三十年平均计算，每一年增长20%多。这个应该说是一个朝阳行业才对，那么为什么今年会出现这种情况呢？

我觉得是市场的规律，因为流通业大量的发展，包括制造业的扩张，这个是没有办法管控的，这应该是行业成熟发展的现象。我觉得这是一个产大于销的行业，那么谁来规划这个呢？我认为市场规律是有自有规律的，这是我的一个看法。从家具行业发展到现在，这个时候肯定是会拼才会赢，这是我的观点。

我们在这个行业当中，作为企业家必须要看清楚这个行业发展的方向，要明白将来会怎么样。第二要看清楚自己什么能做，什么不能做。我们经常看别人比较清楚，看自己不清楚，这是我补充的一个观点。

我自己企业怎么做，我在这里不是做广告，看看能不能给大家一些启发。改革开放有一个是没考虑到的，农村城市化就是要缩短贫富差距，很多农民工都跑城市里面来，这些农民工素质是比较低的，又不愿意回去，有的在房价比较高昂的城市里面买不起这个房价，所以产生了一个社会矛盾。社会矛盾就是大量的农民工往城市里面挤，又不愿意回到乡下。为什么国家推出经济适用房呢？就是为了解决这个问题，一个是房价低下来，一个是小户型的，让这些人买得起，当这些人消费起来的话，我认为这个行业还是有发展的。

怎么回归商业平民化？我们企业在几年以内定了一个方向，将来企业要么规模化，要么个性化。

赵龙：下面有请罗董事长做发言，上个月我们俩在东莞，当时的题目叫低迷常态化，当时一大群大老爷们都在谈低迷常态化，但是罗总站了起来说我不这么认为，在中国家具行业女企业家里头这么有胆识的人，我们觉得应该尊重。

罗辑俐：大家下午好，我今天发现今天开会的只有我一个业主，我发现现在比较成功的业主都不敢出来了，这个发现不是一个好事，因为我觉得呼吁和谐，呼吁创新，也不一定非要打死一批人。所以我要说一个声明，我觉得真的应该要为渠道的商家呼吁一下，试问一下没有他们曾经作出的贡献和努力，也许没有今天很多朋友的事业，也没有今天这个行业蓬勃发展的局面，所以我想他们曾经也为这个行业作出了很多卓越的贡献，他们也一定是很热爱这个行业，只不过说风向标变了，行业的格局在变化，行业的渠道多层次格局逐渐的成型，而我们家具产品的价格段以及覆盖市场的需求面月广，独立店有存在的价值，二三四线有他的需求，一线城市有高端的标志店的作用，形象店的推动价值。各位我们大可以放开自己的手脚，去选择自己拥抱自己适合的网络，适合自己的区域渠道，所以我觉得淘宝也好，我从来都是怀抱着拥抱互联网，可是要脚踏实地，我们不能光谈未来，不看今天，我们也不能光批判，忘记了别人曾经打下的基础，他们曾经对行业的贡献，这是我借主办方的平台提出的一个发现，一个呼吁。

我们回归到这个话题，我觉得主办方还是蛮有思想的。主办方提的这个议题就是平民化的商业，太对了，各位朋友，我每年都有去美国，包括今年也有去意大利的展会。我在美国，很奇怪的很多产品都是来自于中国。可是我真的不明白，我开家居商场四年多，我也接触了全国五百多家商场，合作的商家也有五百多家，可是高品质低价值的产品很难，我觉得他们的采购来自中国，为什么他们可以做到，难道他们的流通产品很低吗？是的，他们有的是没有大卖场，很多是自己的独立店，可是我觉得真的要有平民化的心态。我觉得它就是一个生活的日用品，你要把它当做生活日用品来销售、研发、管理、服务，会有无限大的市场空间，可是不是的，中国人的消费心理很畸形，一个达芬奇在国外的销售价格不及国内销售的十分之二。甚至我可以看到欧美的家具七倍在加价，我觉得这样子怎么可能让一个行业健康发展，我们经常说家具行业毛利很薄很薄，可是各位家具行业可以吗？大家都赚的很多，大家都赚的不应该赚的钱，所以我会觉得大家要有一个很好的心态，平民化的商业就是什么？平民化的渠道，平民化的产品，平民化的经营者的心态，如果没有以上这些元素，我们这个行业一直都是你骂，我骂，他骂，永远没有美好的未来，我真的是觉得透过超市行业的发展，我们可以发现超市日用品的整体毛利在下降，可是人们对超市的需求越来越大，没有其他。我们可以发现百货也一样，百货也在往下走，我们也发现家电也在往下走，它就是生活的日用品，如果是这样子的话，真的大家也不会觉得这个租金为什么那么高，为什么？因为有一些没有良心的大业主就应该让社会抛弃它。

应该说2011年也不平静，我也给我们商家平均三个月以上的折扣优惠，应该说明年也会很寒冷，我在12月3号已经发了文，我所有的家具卖场全面三个月打九折，在三四线市场，家具空间本身就很小，我们平均租金就75块钱，我拿出这个勇气和行动，是希望这个行业和谐的。我们自己在经营家具，没有任何一个行业的经营者像我们这个行业的人那么幸福，投资几十万，一年下来就有几个几十万，甚至保个本。各位有没有想象过你的产品加价率真的不公平，我最近在上ERP系统，所有的出租卖场没有人做到单品管理，可是我要做到，我已经在试运行，在我们其中一个门店，为什么？因为我不相信这个行业一定是这么走下去，不能这么走下去，如果一个行业销售管理连单品都做不到管理，那这个业态要不你就彻底推翻他，以后大家各干各的，可是我对这个行业十几年的认识，这依然是市场的主流。像刚才闻东所说的那样要去关注消费者的感受，如果你定的价格只是给自己看的，那就错了，真的是不对的。各位可以说，很不容易，因为我们有3.7万个单品，我要去做管理，这都不容易，可是请你们支持我，因为你看超市都早已实现了单品管理。谢谢大家。

赵龙：下面有请江苏斯可馨董事长胡卫东先生发言。

胡卫东：作为苏州的企业，首先感谢主办方和远道而来的嘉宾，来给我们苏州家具传经颂道。

说到家具平民化，我们来看一看家电。家电已经作出了民族的品牌，而家具呢，听起来都有一点洋味，这个要我们思考一下。当时奔驰、宝马都在我们国家生产了，为什么我们还说家具是国外的什么什么地方的，这是值得我们思考的。

十多年前，广东家具弄到香港，弄到德国、意大利，那都是贴香港的牌子。作为中国家具，从长远来说，特别从品牌角度，这是很不好的一件事情。所以也希望大牌，领导者，领袖的企业，能够站在民族家具的品牌建设当中来考虑这些问题。

刚才罗总也说了，我们经销商和工厂、卖场，我认为是一家人，这是一种和谐的方案。那么现在为什么说“斗地主”，我觉得作为卖场也要站在经销商的角度去看问题，我如何来定这个场地租金问题。我有很多经销商，今年也是感觉到无穷的压力，为什么？因为租金又涨了，单位产出率又低了。我是想我们大家都能够站在一个共同合作，共同发展的角度，让大家在困难的时期合作在一起，抱团在一起，希望明天更美好。

作

There are air and liquid filter mesh, oil filter mesh, water filter mesh, dust removal filter, woven wire mesh filter disco, sintered metal filters, filter tube, Combination filter, Filter Elements, wire mesh process filter, etc.

The filter element performs the actual filtration and dewatering function in the housing.

They consist of several pleated filtration and support layers. Their placement is a cylinder around or inside the stabilizing support tube. The end-caps seal these mesh packs. Regardless of the type of filter, flow direction through the filter elements is from out to in. Depending on the filter material, it encases the filter mesh pack in an additional outer plastic sleeve.

Filter Elements

Perforated Filter Pipe,Expanded Metal Filter,Wire Mesh Filter Discs,Cylinder Filter,Air and Liquid Knitted Wire Mesh

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