The whole cabinet has become the investment highlight of the home market
In 2011, the pursuit of high-grade cabinets is no longer just a patent for young people. In this year, new keywords will appear in the household consumption and cabinet industry. The most anticipated thing for consumers is to buy their favorite cabinet products at the best price. Industry insiders said that in 2012 prices will "go with the market."
With the increase in labor and raw material prices, it is inevitable that the increase in product cost will lead to the increase in the price of cabinet products. Any industry that is mature and mature will enter the era of meager profit.Like home furnishing manufacturers and distributors, it is impossible to stay at a high profit level. The profiteering era of the home furnishing industry has passed. With the survival of the fittest in the market, some products will increase prices and some products will reduce prices . The industry believes that once the cabinet industry enters a period of meager profit, cabinet manufacturers must make full use of raw materials, reduce inventory, give full play to labor efficiency, optimize procurement and sales links, and each process cost control is an opportunity to obtain profit growth points.
The kitchen in the traditional sense is more a place to treat Lao's personal taste. Now it is a space that reflects good home habits and personal taste, a studio for innovation. According to the prediction of relevant industry insiders, in the future, cabinets will be transformed from a series of furniture used for meal production in the kitchen, with storage and storage functions, into collection and storage, washing and cutting, cooking and frying, and even catering guests, leisure and entertainment, Comprehensive furniture for learning work and other functions. The evolution of the extension of the cabinet concept interprets the breakthrough and sublimation of the connotation of the cabinet. The entry of TV, stereo, Internet, office and other equipment has changed the role of the cabinet as a working tool.
The decoration of the kitchen has always been a headache. In the past, consumers focused on the price and practicality of decoration, but today's young people are increasingly pursuing personality, comfort and environmental protection, and they are more rational for decoration. From a design perspective, modern kitchen design is gradually changing traditional layouts such as wall cabinets and corner cabinets, and high-rise cabinets with more storage space have become alternatives.
The layout is also constantly changing, from the original L-shaped and U-shaped, to the center of the kitchen, the cabinet is not on several sides of the wall, there is an island in the center, and the water and electricity pipelines go underground. Kitchen equipment is also developing in the direction of integration and integration. Cabinets, electrical appliances, ceilings, etc. will be modularly integrated. Consumers only need to choose various modules according to their own needs. Decorating the kitchen is as simple as building blocks.
Now the Cabinet City Council is facing excellent growth opportunities, but because of the unsatisfactory competition in the cabinet market and the blow of foreign brands to the Chinese market, cabinet companies are also facing major challenges. Large-scale production workshops or production bases are still needed for the scope of production and the promotion of production capacity. For this reason, some brand cabinet enterprises started to make articles around the production base.
Judging from the environment in recent years, the whole cabinet is gradually becoming a sunny property in the domestic furniture industry, and the market capacity should not be underestimated. It is undoubtedly a bright spot worth investing in for businesses that are still exploring investment opportunities. The overall vision of the cabinet industry is very good. Observation performance: Now in China's approximately 100 million urban residents, the overall cabinet furniture ownership rate is only 6.8, which is far lower than the evenness of 35 in the thriving country of Taixi. At the same time, it was explained that about 29 urban residents' households will purchase and install whole cabinet furniture in the next 3 to 5 years.
To be invincible in the competition, cabinet enterprises must establish brand awareness, strengthen industry self-discipline, value cabinet "original" plans, and control the placement and after-sales service of cabinets. Judging from the environment in recent years, the whole cabinet is gradually becoming a sunny property in the domestic furniture industry, and the market capacity should not be underestimated. For businesses looking for investment opportunities, it is undoubtedly a bright spot worth investing in.
In the next five years, the total amount of kitchen needs in China will be about 29 million units, or 5.8 million units per year. Considering that the premise of our residence is not constrained, the average kitchen area of ​​the resident households is only 6.04 square meters.We only count it at 10,000 yuan per set of overall kitchen.The cabinets account for 60% of this. There are 35 billion markets.
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