The 8th Beijing Home Expo in Spring 2012 ended successfully

On March 25, 2012, by the China Building Decoration Association Residential Decoration Committee, China Building and Sanitary Ceramics Association, China National Chamber of Commerce and Industry Furniture Decoration Chamber of Commerce Home Decoration Committee, China Wood Industry Distribution Association Floor Distribution Committee, China Building Materials Market Association, Germany Co-sponsored by Na Exhibition Group, guided by the wooden Door Professional Committee of China Wood Circulation Association, and the Interior Design Branch of China Architectural Society, co-organized by Beijing Red Star Macalline, Lan Jingli Home Furnishing, Minlong Ceramic Headquarters, and executed by Beijing Dana Exhibition Co., Ltd. The "2012 Spring 8th Beijing Home Expo" successfully ended in Beijing · National Agricultural Exhibition Hall. After a three-day exhibition (March 23-25), the exhibition successfully completed the display of new achievements in the industry, marketing new products, exchange of market experience, display and lead new changes and trends in the home, decoration, building materials industry and the market, for the capital people Create a one-stop procurement platform from decoration to home furnishing and building materials to promote the purpose of home furnishing industry development.

The 8th Beijing Home Expo 2012 aims to "create a one-stop decoration procurement platform for the capital people and show trends". The exhibition area of ​​this exhibition is 20,000 square meters, covering decoration companies, ceramic sanitary ware, cabinets and kitchen appliances , Furniture, home textiles and soft furnishings, wooden doors, windows and doors, floors, paints, home appliances and more than 200 brands of home decoration and building materials participated in the exhibition and attracted the attention of all parties.

Transformation and upgrading, the value-added Beijing Home Expo

The Beijing Family Fair is held twice a year, divided into spring and autumn exhibitions, and is held in March and August every year. Since its first session in October 2008, the Beijing Home Expo has achieved great success and has become the largest and most influential home building materials expo in North China. The cluster effect of the exhibition has multiplied year by year. The concept of "decorating and visiting Beijing Home Expo" It has also spread rapidly among the common people.

In October 011, Dana Exhibition Group fully took over the Beijing Home Expo and repositioned the Beijing Home Expo. The Beijing Home Expo in the transformation and upgrading is gradually changing the previous positioning of the group buying atmosphere and turning to the design exhibition. Development. "Our Beijing Home Expo was originally a decoration exhibition mainly focusing on home improvement. It gradually became the concept of the home improvement group buying meeting when it became the seventh session. The eighth session of this year began to transform. The goal of the transformation is to gradually After one or two sessions, this exhibition was transformed into a design exhibition, rather than a pure group purchase meeting. Now everyone sees that there is still a little taste of group purchase in it, but during the transformation process, the decoration company's approach is changing. From the eighth session, this exhibition will gradually transform into a design trend exhibition. "Said Chen Xiqiang, general manager of Dana Exhibition Group.

Pictured: Mr. Chen Xiqiang, the general manager of Dana Exhibition Group, the organizer of Beijing Home Expo, accepted an exclusive interview with Sina Furniture at the exhibition site.

Chen Xiqiang said: The future positioning and development direction of Beijing Home Expo will mainly be the following three aspects: one is the weather vane of the home furnishing industry; the second is to become a new product release platform for enterprises facing end consumers, where you can see the future Home Furnishing Trends; The third is the Famous Outlets Exhibition.

Home decoration feast, flowers bloom, flowers bloom

This year's Beijing Home Expo attracted many home decoration building materials brands and enterprises to participate actively. Compared with the previous session, this exhibition has more diverse categories of exhibits, including decoration company area, ceramic bathroom area, furniture home textile soft decoration area, cabinet kitchen The electric area, floor door and window area, and other comprehensive exhibition areas bring together Dongyi Risheng Decoration, Boloni Decoration, Mingren Villa Decoration, Koda Decoration, Realistic Decoration, Current Decoration, Gujia Home Furnishing, Baichuan Home Furnishing, European cabinets, and gold kitchen Cabinets, Blue Valley cabinets, Fangtai cabinets Nobel tiles, Cezanne impression tiles, Oulusa bathroom, Wrigley bathroom, beacon bathroom, Shanjia wood industry, Victorian flooring, Op lighting, Ayers Air conditioning, Lanshe diatom mud , Meida integrated stove, Aotian electrical appliances and other well-known decoration, furniture, building materials brands and enterprises. The gathering of well-known brands in the industry has made the 8th Beijing Home Expo 2012 a wonderful home improvement feast. No matter what products consumers want to buy, they can be a stop at the Beijing Home Expo site.                                                              

Beijing Home Expo, home furnishing trend shows

In recent years, the home improvement, home furnishing, and building materials industries have developed rapidly, and people ’s consumption concepts in home life have gradually changed from simple consumption to taste consumption. Fashionable, personalized, functional, and human nature have emerged as the times require. The original and ecological home environment has become the mainstream of the new era. In order to adapt to this pursuit of consumers, the current home expo has injected more trend information to provide consumers with home trend guidance.

Pictured: The scene of the Beijing Home Expo.

This exhibition not only exhibits a wide variety and a complete range, but some of them have some new products that attracted the attention of the audience. For example, the fine ceramic tiles impressed by Cezanne are not only more wear-resistant than the original stone, but also resistant to dirt, non-slip and environmental protection, with outstanding texture and elegance In response to people's pursuit of a higher quality of life, many orders were received during the exhibition. The diatom mud from Lanshe is a new type of decoration material. The diatom mud from Lanshe not only does not contain formaldehyde, VOC, etc., but also can absorb and decompose toxic and harmful substances such as formaldehyde to purify the air. In addition, the three-dimensional sense, texture and individuality of diatom mud are unmatched by ordinary wall materials. At the exhibition site, this new type of decoration material has attracted the attention of many media, including a photo reporter from Beijing TV Station. I came for an interview, but after learning about the product of diatom mud, I placed an order on the spot; in addition, the lighting from Bojing Lighting has also won the attention of many consumers. Bojing Lighting is made of Spanish marble, which This kind of stone is different from ordinary stone and has the function of light transmission. In addition, Bojing lighting can also be customized according to the preferences and needs of consumers to meet the individual needs of consumers.

Pictured: The scene of the 8th Beijing Home Expo in spring 2012.

At the same time, there are many other new products showing the trend of home furnishing, such as Fangtai exhaust hood that can play music and listen to the radio, the air conditioner's intelligent constant temperature and humidity constant oxygen system air conditioner, Oulusha's smart toilet, Gujia High-quality leather sofas for home furnishing, Turkish hand-made carpets in the carpet kingdom, and sofas made by nearly 30 Levi's jeans from Baichuan Home Furnishing, all of which attract consumers' attention.

Pictured: "Cowboy Sofa" of Baichuan Furniture at the Beijing Home Expo.

In addition, this session of the Home Expo advocates the concept of "healthy consumption, low-carbon consumption", and is committed to creating a low-carbon healthy living environment for the people. At this exhibition, 45% of all products exhibited in low-energy-consumption, low-emissions, low-pollution, and high-tech home furnishing exhibits yesterday, such as Nobel ceramic tile latest digital series ceramic tile products, Op intelligent lighting electrical and electrical products, etc.

The decoration companies are showing their hands, and the trend models are concerned

The atmosphere of the home improvement area of ​​this exhibition is very warm. Almost every decoration company's booth is full of consumers who come to consult. The main designers of major decoration companies all sit on the scene to help consumers design home improvement solutions and avoid decoration mistakes. And trap. At the exhibition site, each home improvement company displayed its own connoisseurship and brought special discounts to the home fair. For example, Kebao Boloni launched the 28,000 two-bedroom and one-bathroom spring decoration experience package, and now the decoration has launched a variety of new house and old room decoration packages such as ￥ 19800 one-bedroom, ￥ 29800 two-bedroom, 39800 three-bedroom and ￥ 11800 bathroom decoration packages. Other local packages; Shichuang Decoration launched a ￥ 38800 all-round competition solution. In addition, it also launched the European standard upgrade and imported main materials pre-sale activities at the exhibition.

The picture shows: the effect picture of the real-view model room built by Kuoda Decoration at the exhibition site.

In addition, in this exhibition, Koda Decoration has set up a model apartment room with one hall, one kitchen and one bathroom in its booth, and it is clearly marked at the top of the exhibition hall: "The home you see now is 55,000 yuan." Reporters interviewed randomly at the exhibition site, and many consumers said that the display direction of this model is very good, and they can see the actual decoration effect intuitively. Ms. Chen from Chaoyang District said: "It's not good to see the picture, it's still good to see the actual model room. I hope that each decoration company's exhibition hall can build different model rooms in the future, so that it can display the characteristics of each family and consumers. You can see the approximate decoration effect more intuitively. "

Hot scene, leading the upsurge of home improvement consumption

Pictured: The scene of the 8th Beijing Home Expo in spring 2012.

During the exhibition, almost all merchants launched special prices for the home fair, which truly responded to the positioning of the "Famous Outlet Exhibition" of this home fair. For example, Lanshe diatom mud launched a special discount of 50% off at the three-day home fair; the original mattress imported from the United States Immanhaus launched a limited edition price of 3600 yuan, etc .; the entire exhibition site was also due to various promotions of merchants The measures have become even more fierce, and there are endless stream of customers coming to visit the various channels and exhibitors' booths. At the same time, during the exhibition, large-scale group buying activities were also carried out to benefit consumers and the crowds on the spot were surging. In addition to consumers can buy preferential products during the exhibition, they can also participate in the lottery of signing a single bill, all prizes worth 100,000 are not missed, and all are obtained by customers. Mr. Hong from Haidian didn't even think that he would buy a cabinet for 3,000 yuan, and he could win an extra first prize.

The picture shows: "Order drawing prize" winning audience to receive prizes.

At the exhibition site, the reporter interviewed Mr. Li from Haidian District. Mr. Li said: "I saw the news of the home fair in a newspaper advertiser because I was planning to get married in October, and my family just bought a wedding room. In the middle of the house, I still have some furniture and partial decoration. I went to the home fair with my girlfriend and found that the prices here are indeed different from the prices in some stores. Some furniture was set on site. Let ’s take a look at the bathroom products. ”Mr. Li said that the Beijing Home Expo brings together more furniture and building material products, providing a good purchasing platform for consumers who are decorating.

Beijing Home Expo begins to "deform", the order on the spot is more standardized

In addition, although the scene is more popular, the order of the eighth Beijing Home Expo this year is much better than before. Ms. Cui from Chaoyang visited the home fair for the second time. In March 2000, he visited the home fair Compared with nearly 20 decoration companies, and finally signed a contract with one of them, and also received many discounts; two years later, she accompanied her daughter to visit the home fair, but found that she did not feel like visiting the previous home fair It's the same. "I was surrounded by several boys as soon as I progressed the previous year, and I dragged me to visit their booth, but this year's home expo began to collect tickets, and there were obviously fewer people to attract guests. The order on the spot was better than before. A lot has been said. The general manager of Dana Exhibition Group said: "This year's Beijing Home Expo is the first exhibition of our transformation. Our goal is to transform Home Expo into a high-end professional design exhibition, selling tickets on the spot and introducing on-site order management Regulations are the first step we try. Standardizing the exhibition and improving the quality of the visitors is a win-win situation for the business and the visitors. Li Yujie, Secretary-General of the National Chamber of Commerce and Industry's Home Improvement Committee, analyzed: "In the past, the threshold for home furnishing exhibitions was low. The phenomenon of exhibitors attracting customers and robbing customers occurred frequently, which caused chaos in the exhibition order and affected the effect of consumers. Exhibition, and charge tickets like this exhibition, then it will be aimed at professionals and consumers with real needs, and the effect of the exhibition will also be greatly improved. "

Precise propaganda, the quality of the audience improves, highlighting the effectiveness of the exhibition

The organizer & organizer of this exhibition, Dana Exhibition, is an exhibition organization with more than ten years of exhibition experience. We understand that the number and quality of the visitors of an exhibition is the key to the success of the exhibition. Therefore, the Home Expo Organizing Committee is very Pay attention to the promotion of the exhibition and the invitation of decoration owners.

Pictured: The audience at the Beijing Home Expo is buying carpets.

It is reported that in order to make the promotion and promotion of the Home Expo more complete and comprehensive, the Organizing Committee of the 8th Beijing Home Expo has cooperated with mainstream print media in Beijing, professional home furnishing, magazine media for building materials, online media, outdoor media, and stores , Market and other multi-media to carry out three-dimensional, massive and accurate publicity; at the same time, set up an independent audience invitation service center, full-time responsible for buyer contact, invitation work, through various ways to effectively invite the target decoration owners, and timely Follow-up and providing thoughtful services have improved the quantity and quality of the visitors of this exhibition.

According to statistics from the Home Expo Organizing Committee, during the exhibition, the number of visitors reached 53,000, and the on-site turnover reached 358 million yuan. Most exhibitors said that this exhibition left a deep impression on them. While providing them with a good display platform, they also provided them with a good new product launch platform. Many exhibitors said that the rigid demand of visitors at this exhibition is higher than in previous years. Although the flow of people is affected by the ticket restrictions of the organizing committee, the audience level is obviously younger and has clear procurement goals. The turnover of this exhibition is also much higher than the previous one.

At the scene of this year's home expo, from the smiling faces of the participating brand sales staff and the audience, more confidence in the market and vision for the future are revealed. The exhibition has just ended, and many participating brands and visitors have begun to look forward to the next exhibition. Let's meet. On August 24-26, the Ninth Beijing Home Expo will be staged gorgeously in the Agricultural Exhibition Hall in the fall of 2012. I believe the Beijing Home Expo will be refreshed in August.