The furniture industry seeks new positioning in the chaos
"Da Vinci" furniture has been exploded recently, claiming that the furniture originally produced abroad is actually made in China. This incident has aroused widespread concern about the high-end furniture market, and it has also caused some chain reactions in the furniture market. The furniture industry has been pushed down the cusp of the storm, and has also exposed some of the development drawbacks of the industry.
With the shortage of global resources and the substantial increase in raw material prices, the cost of furniture as a resource product will inevitably increase. At the same time, due to the appreciation of the RMB and the impact of national policy adjustments, the domestic furniture industry that originally had huge living space is also facing an increasingly fierce competition. International first-line furniture brands are also gradually dividing up the domestic market, and the brand competition is becoming increasingly fierce. These have troubled the furniture industry under the traditional sales model.
Facing the new situation and new challenges, furniture companies must take precautions, actively change their development concepts, strengthen independent innovation, enhance market awareness, and effectively promote the development of the domestic furniture industry. Brand integration, capital operation, and enterprise alliance will be one of the most significant characteristics of the furniture industry's major adjustments in the future. Industry reshuffle is imminent, and competition will force furniture companies to no longer pursue single-channel intensive cultivation, but to turn to channel innovation and introduce The new marketing model will then increase the profitability. Only in this way can we survive in the fierce market competition and turn the crisis into an opportunity.
With the rise of e-commerce in the furniture industry, new business models are coming out. The perfect integration of the traditional furniture industry and modern e-commerce not only saves manpower, financial resources, and material resources, but also effectively expands business channels and shortens the transaction chain. Not limited by time and space, it accelerates the connection and interaction of information flow, capital flow, business flow and logistics. The furniture industry portal utilizes the resources of the furniture industry that are already available and growing rapidly to penetrate the Chinese furniture industry market the fastest and most directly, providing an online trading market, information resource platform and business cooperation platform for the vast number of businessmen and consumers.
The furniture industry portal is a large furniture industry portal that integrates product information, supply and demand information, business opportunities, furniture exhibitions, furniture design, forums, and talent recruitment. The furniture industry portal has the most complete and powerful information platform for information release and information query in the furniture industry, and serves the furniture industry enterprises with professional industry information and powerful network technology. Publishing information on the furniture industry portal not only attracts more industry customers to browse, but also makes the corporate image more professional and helps strengthen the company's brand image.
In the era of high costs, the active or passive expansion of traditional channels has brought great crisis and test to enterprises. Therefore, the gradual compression of profits caused by the cost of damage has brought a heavy burden to the traditional channels of the furniture industry Under the circumstances, furniture companies can only take other ways to release sales pressure. The furniture industry portal combines the traditional furniture industry with e-commerce. By building an industry portal platform, it provides information exchange services and transaction trading platform delivery for buyers and sellers, and provides a new and effective marketing model for enterprises with modern online marketing. Marketing not only reduces costs and manpower input, but also can find customers in a larger market, creating more flexible operating space for enterprises.
E-commerce has become the trend of the market, and many furniture brands can only share this piece of cake in the era of e-commerce and gain a foothold in the market only if they recognize this and make every preparation. The advent of the era of e-commerce has become a beautiful flower during the economic transformation of many furniture companies in China, and has brought light to the furniture industry under pressure.
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