Custom home 2.0 era

[Suzhou Home Network] The customized home industry has experienced more than 10 years of development in the Chinese market, and its market capacity continues to expand. As the industry develops more and more mature, the market competition faced by customized home enterprises has begun to intensify. It has gradually increased from the initial price competition to the comprehensive competition of brand marketing, channel construction, product design and customized services.

It can be said that custom home has entered the 2.0 era.

As the consumer market rises to the era of pursuing diversity and individuality, the home furnishing industry is beginning to develop in the direction of large homes and pan-homes, and the performance of the custom home sector is particularly prominent. At this year's Expo, custom homes have introduced the concept of “big home” to extend the original single custom product to more categories.

The wave of big homes has hit, custom-made home enterprises have taken advantage of the trend, proposed the concept of “big home”, opened up new models of the market, and searched for new roads of cross-border management and diversified development, but almost every company’s “big home” is not In the same way, what is the “big home”? In terms of resource integration, what are the advantages of customized home enterprises? Can the big home that stays at the product level really win the future? Can you dare to go ahead in the custom home business? Spring in the custom industry?

In addition, in today's popular Internet, the custom home industry is also embracing the Internet. However, as a typical traditional industry, the home industry seems to be too “traditional”, and on the road to transformation, the pace is always not fast enough. So, do custom-made home businesses have Internet thinking? In the context of e-commerce trends, how do custom-made home businesses share a share in the tide of e-commerce? Which e-commerce model is more suitable for custom home development?

Among a series of questions, the Liwei home, a custom home brand invested by Lei Jun, is like a wild horse entering the custom home field. Zhou Yuxiang, founder and CEO of Liwei, described the vision of the furniture industry by Xiaomi and O2O at the press conference.

This looks good, but it also puts very high demands on the internal process of the Liwei family. In the furniture industry, such a one-stop service is much more complicated than designing and selling mobile phones. It is still unknown whether this series of problems can be handled well. According to reports, Li Wei's total sales last year was 30 million, and this year it is estimated to reach 50 million. It seems that it is still too early for such data to talk about counterattacks and subversion in the furniture industry.

It is not easy for traditional enterprises to turn into Internet thinking. Similarly, there are many companies that want to embrace the Internet with enthusiasm. In the end, who can become the millet in the home industry?

Custom home 2.0 era, how to customize the home industry to grasp new development opportunities, how to embrace the Internet, how to find brand differentiation in the homogenized market competition? On November 7, 2014, NetEase Home United China Marketing Innovation Alliance The “Custom Home 2.0 Era” Summit Forum was held. On this platform, the leading home furnishing enterprises gathered together to make suggestions for the development of the industry.

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