The Pearl River Delta furniture industry is not prosperous in the peak season, the dealers are most seriously damaged in advance.
2019-11-27 13:04:07
"Beixianghe, Nanshunde", for those who do furniture business, Shunde is a "pilgrimage site." And to measure the Shunde furniture business is good, there is a very effective method: look at the Longjiang to Lecong 375 national road traffic is not serious, the more serious traffic jam proves that the business is better, and vice versa.
In previous years, this national road was the most crowded road in Shunde. It took at least an hour from Longjiang to Lefu, but now it is easy to reach in 15 minutes. According to local people, since last year, this section of the road is not very congested.
Under the economic downturn and multiple factors, Shunde's “holy land†of the furniture industry has begun to show signs of decline. Finding new industrial opportunities and saving the confidence of the furniture industry is becoming an urgent choice for the Chinese furniture industry to break the deadlock.
At present, the Pearl River Delta is the most developed and concentrated area of ​​China's furniture industry. Furniture production accounts for 70% of the country's total, and exports account for more than half of the country's total furniture exports. Shunde is occupying a pivotal position in the furniture industry of the Pearl River Delta.
According to incomplete statistics, there are five or six thousand large and small furniture factories in Shunde's more than 800 square kilometers of land, of which no less than 1,000 are registered. As a veteran of the industry said, as the world-famous "hard furniture", Shunde's "temperature" can best reflect the "glossy" situation of the Chinese furniture industry.
"European debt crisis, export market is not good, coupled with the continuous regulation of the domestic property market, China's furniture industry bears the double squeeze of domestic and foreign markets." A senior person from the Shunde Furniture Association told the "First Financial Daily" that the Chinese furniture industry The development has met the biggest difficulty in 30 years. Wang Ke, president of the Guangdong Furniture Association, also said in public that in the first half of this year, the furniture industry in Guangdong Province showed a comprehensive "deceleration" trend.
The reporter learned from the main furniture production areas in the Pearl River Delta, such as Shunde, Dongguan, Zhongshan, Shenzhen, etc. This year, whether it is for furniture export or furniture sales, business is not as good as before.
When visiting the towns of Lecong and Longjiang, the reporter found that the peak season of the furniture industry this year did not bring the excitement and prosperity of the prestigious towns in the two furniture industries. Many factory production lines are not guaranteed to be full during the peak season, and workers are not able to produce small orders at leisure, and do not need to work overtime. This was unimaginable in previous years. In the busiest times of previous years, some factories even used three shifts to catch up, and furniture factories generally did not use three shifts to work overtime, because they could not control the amount. Therefore, the most common ones were two shifts.
In a high-end fabric sofa production factory, the reporter saw that there were not many workers working in the factory with four floors and a total area of ​​about 33,000 square meters. According to the statistics of the reporter, there are about 10 woodworkers in the woodworking base area; 8 workers in the material-opening area; only one production line in the leather-skinning area is started; 4 machines in the cotton-opening area, only 2 sets of starting work, one shut-down The other one is full of debris. Two workers in the packing area, together with a worker responsible for piece counting. The sound of dozens of workers working in the vast factory building is a bit empty.
According to the subtotal of the salesman who accompanied the reporter into the factory, four cotton-opening machines were put into work according to normal working hours, which can meet the order production of 10 million yuan a month.
According to the subtotal, the factory is the president of the local furniture association. Although the scale is not very large, the group has strong strength, and the product positioning is accurate, the channel is better, and it is a well-developed enterprise in the local area. “Many companies are not satisfied, and the peak season is relatively idle. We still have a full schedule. Every day, there are workers in production, and some processes are more complicated. Workers occasionally add work.â€
"The current peak season can only be compared to the off-season of previous years, and it is very good to guarantee normal working hours every day." A factory owner is embarrassed.
Subtotal introduction, since September, the company's average monthly order volume is about 8 million to 9 million yuan, the most monthly just over 10 million yuan. "According to my understanding, many small enterprises in this year's peak season orders are less than 3 million yuan." Subtotal said.
Aren, a furniture brand business manager, told reporters that the annual “May of July†is called the “Death Month†of the furniture industry, but most of the factories in the past year chose to close down at the end of the year. "Because the order came in September, basically for a while, there will be a good day." Aren said.
But this year is different, many factories fell before dawn.
After the "May 1st", the low season of the furniture industry will last until July. During this period, it is necessary to support a group of workers (because the peak season is not good for recruiting, in general, the furniture industry will not lay off employees during the off-season). To maintain normal factory expenses, the boss needs a certain amount of capital turnover on hand. In the past years, when the order arrives in the peak season, the situation will improve. But this year many small bosses can't hold back. The bad market in the past few years has consumed the cash flow of the company; on the other hand, the low season of the furniture industry is the busiest time for the salesmen, and they have to go back to the country to get back the orders. This year's market is not good, and the salesman has received fewer orders. For enterprises with insufficient orders, even if they have passed the "death month", there is not enough orders in the peak season, and finally they can't continue. If the boss owes money to the supplier, he can only choose to go bankrupt and go to hide debt.
There are a lot of such things in Shunde. Aren said that these factory owners who have closed down have basically made money in the past few years. In the past two years, they have lost some money, but when they lose a certain amount, they will give up. Broken arm hemostasis is the choice of many small furniture factory owners in Shunde area, and they will basically live a temporary "seclusion" life.
Aren’s last factory was closed in July, and the boss is now happy. The owner, who has been manufacturing brand furniture for 8 years, sighed on Aren in the phone last week: I found money in the past few years, but I didn’t find a good direction. In the past few years, I have lost money (furniture industry).
"The time spent here is long. You can find through the eyes and ears. At least 100 factories disappear in this place every year." Guo Sheng has been immersed in the furniture industry in Shunde for many years, and there are a large number of friends in the circle. "At the end of the year, I will receive a large number of friends to change the unit's notice." In the middle of this year, Guo Sheng received a large number of text messages from friends.
An exhibition, estimated, will know how many factories have been dumped recently. Guo Sheng said that the furniture exhibition in September this year was much colder than in previous years.
The most serious damage to dealers has been, regardless of the off-season season, dealers have a variety of reasons for complaints. "In the past, it was mainly to complain about supply problems and quality problems. This year's market is not good, the market is not good, and dealers are basically complaining." Ah Ren, who is going to see a dealer on a business trip, is helpless.
Ajin, the manager of Zhida Furniture Region, also said that the dealers have changed a lot since this year. Especially in the kind of husband and wife stores, the losses are very strong, and some people even took advantage of the family accumulated over the years.
A dealer in South China of a solid wood furniture said that the market environment is now harsh, and only dealers with strength, innovative ideas and luck can do it. "Although the price of a piece of furniture and the ex-factory price have a difference of 2 to 3 times the profit, the goods can not be sold, but also have to pay the store rent." The dealer said.
Compared with dealers, manufacturers have a slightly stronger ability to resist risks. A manufacturer faces multiple dealers, and the East does not shine in the West. At least there is a hedge on the books. But the dealers are different, the business is dead, and the possibility of manufacturers being able to choose is much greater. "To put it bluntly, a slightly more powerful manufacturer will die slower than a dealer." An industry insider said that dealers are currently the most seriously damaged group in the furniture industry. Dealers and manufacturers are the relationship between “the lips are cold and coldâ€, and the damage of dealers has branded the development of the entire furniture industry.
Nowadays, the bad market and inventory (especially the wood furniture) pressure, forcing some companies to change the mode of dealing with dealers, many years of buying and selling methods (retailers first get goods from the manufacturers, after the goods are sold out The re-payment cooperation model) reappeared in the market.
The owner of a furniture factory said that before 2000, the furniture market was good, and the factory was not afraid of the dealers selling or not shipping, and both sides were eager to use both the purchase and sale methods. However, in recent years, the market is not good, the factory tends to be cautious and conservative, and the delivery to the shipment has become the norm in the industry. But for some small businesses that have no orders, the purchase and sale has become the last straw of the present. It is understood that many large supermarkets in Shenzhen this year adopted a repurchase model.
In previous years, this national road was the most crowded road in Shunde. It took at least an hour from Longjiang to Lefu, but now it is easy to reach in 15 minutes. According to local people, since last year, this section of the road is not very congested.
Under the economic downturn and multiple factors, Shunde's “holy land†of the furniture industry has begun to show signs of decline. Finding new industrial opportunities and saving the confidence of the furniture industry is becoming an urgent choice for the Chinese furniture industry to break the deadlock.
At present, the Pearl River Delta is the most developed and concentrated area of ​​China's furniture industry. Furniture production accounts for 70% of the country's total, and exports account for more than half of the country's total furniture exports. Shunde is occupying a pivotal position in the furniture industry of the Pearl River Delta.
According to incomplete statistics, there are five or six thousand large and small furniture factories in Shunde's more than 800 square kilometers of land, of which no less than 1,000 are registered. As a veteran of the industry said, as the world-famous "hard furniture", Shunde's "temperature" can best reflect the "glossy" situation of the Chinese furniture industry.
"European debt crisis, export market is not good, coupled with the continuous regulation of the domestic property market, China's furniture industry bears the double squeeze of domestic and foreign markets." A senior person from the Shunde Furniture Association told the "First Financial Daily" that the Chinese furniture industry The development has met the biggest difficulty in 30 years. Wang Ke, president of the Guangdong Furniture Association, also said in public that in the first half of this year, the furniture industry in Guangdong Province showed a comprehensive "deceleration" trend.
The reporter learned from the main furniture production areas in the Pearl River Delta, such as Shunde, Dongguan, Zhongshan, Shenzhen, etc. This year, whether it is for furniture export or furniture sales, business is not as good as before.
When visiting the towns of Lecong and Longjiang, the reporter found that the peak season of the furniture industry this year did not bring the excitement and prosperity of the prestigious towns in the two furniture industries. Many factory production lines are not guaranteed to be full during the peak season, and workers are not able to produce small orders at leisure, and do not need to work overtime. This was unimaginable in previous years. In the busiest times of previous years, some factories even used three shifts to catch up, and furniture factories generally did not use three shifts to work overtime, because they could not control the amount. Therefore, the most common ones were two shifts.
In a high-end fabric sofa production factory, the reporter saw that there were not many workers working in the factory with four floors and a total area of ​​about 33,000 square meters. According to the statistics of the reporter, there are about 10 woodworkers in the woodworking base area; 8 workers in the material-opening area; only one production line in the leather-skinning area is started; 4 machines in the cotton-opening area, only 2 sets of starting work, one shut-down The other one is full of debris. Two workers in the packing area, together with a worker responsible for piece counting. The sound of dozens of workers working in the vast factory building is a bit empty.
According to the subtotal of the salesman who accompanied the reporter into the factory, four cotton-opening machines were put into work according to normal working hours, which can meet the order production of 10 million yuan a month.
According to the subtotal, the factory is the president of the local furniture association. Although the scale is not very large, the group has strong strength, and the product positioning is accurate, the channel is better, and it is a well-developed enterprise in the local area. “Many companies are not satisfied, and the peak season is relatively idle. We still have a full schedule. Every day, there are workers in production, and some processes are more complicated. Workers occasionally add work.â€
"The current peak season can only be compared to the off-season of previous years, and it is very good to guarantee normal working hours every day." A factory owner is embarrassed.
Subtotal introduction, since September, the company's average monthly order volume is about 8 million to 9 million yuan, the most monthly just over 10 million yuan. "According to my understanding, many small enterprises in this year's peak season orders are less than 3 million yuan." Subtotal said.
Aren, a furniture brand business manager, told reporters that the annual “May of July†is called the “Death Month†of the furniture industry, but most of the factories in the past year chose to close down at the end of the year. "Because the order came in September, basically for a while, there will be a good day." Aren said.
But this year is different, many factories fell before dawn.
After the "May 1st", the low season of the furniture industry will last until July. During this period, it is necessary to support a group of workers (because the peak season is not good for recruiting, in general, the furniture industry will not lay off employees during the off-season). To maintain normal factory expenses, the boss needs a certain amount of capital turnover on hand. In the past years, when the order arrives in the peak season, the situation will improve. But this year many small bosses can't hold back. The bad market in the past few years has consumed the cash flow of the company; on the other hand, the low season of the furniture industry is the busiest time for the salesmen, and they have to go back to the country to get back the orders. This year's market is not good, and the salesman has received fewer orders. For enterprises with insufficient orders, even if they have passed the "death month", there is not enough orders in the peak season, and finally they can't continue. If the boss owes money to the supplier, he can only choose to go bankrupt and go to hide debt.
There are a lot of such things in Shunde. Aren said that these factory owners who have closed down have basically made money in the past few years. In the past two years, they have lost some money, but when they lose a certain amount, they will give up. Broken arm hemostasis is the choice of many small furniture factory owners in Shunde area, and they will basically live a temporary "seclusion" life.
Aren’s last factory was closed in July, and the boss is now happy. The owner, who has been manufacturing brand furniture for 8 years, sighed on Aren in the phone last week: I found money in the past few years, but I didn’t find a good direction. In the past few years, I have lost money (furniture industry).
"The time spent here is long. You can find through the eyes and ears. At least 100 factories disappear in this place every year." Guo Sheng has been immersed in the furniture industry in Shunde for many years, and there are a large number of friends in the circle. "At the end of the year, I will receive a large number of friends to change the unit's notice." In the middle of this year, Guo Sheng received a large number of text messages from friends.
An exhibition, estimated, will know how many factories have been dumped recently. Guo Sheng said that the furniture exhibition in September this year was much colder than in previous years.
The most serious damage to dealers has been, regardless of the off-season season, dealers have a variety of reasons for complaints. "In the past, it was mainly to complain about supply problems and quality problems. This year's market is not good, the market is not good, and dealers are basically complaining." Ah Ren, who is going to see a dealer on a business trip, is helpless.
Ajin, the manager of Zhida Furniture Region, also said that the dealers have changed a lot since this year. Especially in the kind of husband and wife stores, the losses are very strong, and some people even took advantage of the family accumulated over the years.
A dealer in South China of a solid wood furniture said that the market environment is now harsh, and only dealers with strength, innovative ideas and luck can do it. "Although the price of a piece of furniture and the ex-factory price have a difference of 2 to 3 times the profit, the goods can not be sold, but also have to pay the store rent." The dealer said.
Compared with dealers, manufacturers have a slightly stronger ability to resist risks. A manufacturer faces multiple dealers, and the East does not shine in the West. At least there is a hedge on the books. But the dealers are different, the business is dead, and the possibility of manufacturers being able to choose is much greater. "To put it bluntly, a slightly more powerful manufacturer will die slower than a dealer." An industry insider said that dealers are currently the most seriously damaged group in the furniture industry. Dealers and manufacturers are the relationship between “the lips are cold and coldâ€, and the damage of dealers has branded the development of the entire furniture industry.
Nowadays, the bad market and inventory (especially the wood furniture) pressure, forcing some companies to change the mode of dealing with dealers, many years of buying and selling methods (retailers first get goods from the manufacturers, after the goods are sold out The re-payment cooperation model) reappeared in the market.
The owner of a furniture factory said that before 2000, the furniture market was good, and the factory was not afraid of the dealers selling or not shipping, and both sides were eager to use both the purchase and sale methods. However, in recent years, the market is not good, the factory tends to be cautious and conservative, and the delivery to the shipment has become the norm in the industry. But for some small businesses that have no orders, the purchase and sale has become the last straw of the present. It is understood that many large supermarkets in Shenzhen this year adopted a repurchase model.
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