Furniture companies get together and "make" and "make" behind the two days of ice and fire
2019-11-30 09:02:46
The rapidly evolving Chinese furniture industry is undoubtedly also a bloody history of censure. In order to overcome the storm of international capital operation competition, the brand and scale of furniture enterprises should be large enough, and the simplest way to expand is to go public.
However, behind the boom in the market, industry insiders frequently questioned: What is the real motivation for listing, ringing money, expanding the scale, or improving the brand? Is the timing of the listing under the industry crisis mature? At this stage, the fog behind these questions is still heavy.
Since the listing of the first furniture company in the furniture industry, the industry's shock has not stopped. First, in the circulation field, Red Star Macalline shouted out the listing in 2012, and then news of the 100-year-old, Huayuanxuan and other plans to list the GEM, and then the information of the listing of Dafuhao Furniture and Jinsheng Home. Now, the industry has reported that the Shenzhen Furniture Industry Association has tried to rely on the listing of exhibitions, stores, industrial education colleges, furniture newspapers and other projects. Different from the hot market in the Internet field in recent years, the more hidden in the furniture industry's listing fever is the secret, even mixed with a certain degree of "insight."
Get together and get listed: the "cause" and "make" behind the two days of ice and fire
Are some furniture companies listed for money?
In this regard, Jin Fuya, deputy general manager Luo Xu believes that there is no such phenomenon of such money. "At present, China's furniture industry is a low-cost, high-profit field. Whether it is the boss or the industry, the speculative psychology is relatively heavy. To the macro aspect, the enterprise is for the society, and many people's ideological awareness has not yet reached. â€
According to industry sources, a furniture company that is rapidly making a listing plan has great signs of “circling moneyâ€. Because its reputation in the industry has not been very good, its design capabilities are weak, many products are mainly based on copy. In the past year or two, it has invested heavily in the purchase of giant industrial parks in an attempt to make profits from land appreciation. According to informed sources in the industry, its capital chain has always had problems, and with a large amount of funds invested in industrial parks, liquidity is particularly tight, and the pressure on bank loans is relatively high. Therefore, the company began to make a vigorous pre-production by means of a spokesperson, marketing propaganda, etc., preparing for the listing, and its money-making attempts were clear.
As a result, I have to reminiscent of the bright furniture of * years ago. In April 1996, Guangming Group Furniture Co., Ltd. was listed on the market. At that time, it was the pride of the furniture industry. However, after a lapse of years, Guangming Furniture (s*st Guangming), a listed company in the furniture industry that once had a great time, went to the founder and was arrested. The company went bankrupt and reorganized, and the market will be delisted. At the root of it, the suspicion of "circling money" can never be separated.
This also reflects a phenomenon: under the circumstance of the sudden listing of money, some lawless elements use (regulatory) loopholes, and the phenomenon of fraudulent listing has begun to appear. The phenomenon of the new stocks' performance has changed a lot in the past few years. Many new stocks have been listed with countless auras, and soon after the successful listing, the performance has changed. This has caused the investors who bought at the early stage of the listing to suffer a lot of losses. .
Tearing open the "painted skin": all the "eggs" under the market crisis
Is it true that some furniture companies are listed for money? To answer this question, we must first listen to the opinions of the industry on the furniture capital market and listing.
The third China Furniture Industry Innovation Forum concluded: improving innovation capabilities, enhancing core competitiveness, and transforming development models are all ways and means to help furniture companies get out of trouble, but the best way to get out of trouble is to “listen†to Enhance the ability to resist risks.
Hou Kepeng, Secretary General of Shenzhen Furniture Association: Industrial capital must be organically combined with operating capital, and this industry can continue to improve.
Huang Weiye, executive director of Hong Kong Xingli Group: We are listed for the purpose of being a century-old enterprise. The key to a century-old enterprise is to set up a reasonable shareholding structure. We are not in a hurry to spend a lot of money, we are pursuing team competitiveness.
It is understandable that furniture companies are listed for model transformation or brand upgrade. Because many companies understand that the larger the company, the stronger its ability to resist market risks. The pursuit of scale has become the main direction of the future development of many furniture companies. If we rely solely on our own accumulation and rolling development, we are far from meeting the huge capital needs. The absorption of venture capital has become a bottleneck for large-scale furniture enterprises to achieve industrial upgrading and rapid expansion. Therefore, listing is the first choice for furniture enterprises to break through the current predicament.
However, there are also many uncertainties in this. If some companies make strong expansion after listing, and do the same with unfair means to crack down on competitors after the status of the industry leader, what about monopolizing the market and kidnapping related industrial chains? If some companies that focus on shaping a century-old brand start to be arrogant and lack a gradual cultural accumulation and precipitation, is this a boost?
According to industry sources, the choice of certain furniture companies to choose to go public in the current market environment is in fact "deliberate" - some companies have problems in the capital chain under the market crisis, but the enthusiasm and pace of listing is accelerating.
From the perspective of the macro environment, the appreciation of the renminbi, the rising prices of raw materials, and the adjustment of export tax rebates are surrounded. Under the background of macroeconomic regulation and control, the state has adopted a policy of tightening monetary policy. At present, the overall capital chain of furniture enterprises is quite fragile.
According to the statistics of the Shenzhen Securities Information Corporation data center: in the first half of 2011, the performance of listed companies in the home furnishing industry was generally lower than expected, and half of the listed companies even suffered serious losses.
Su Hao, director of moderate furniture marketing, told reporters that “the renting of factories last year was almost impossible to rent, but since this year, many factories have rented advertisements. The house has not been built, but there are more factories, which shows a very obvious problem. : At least 10% of the companies have disappeared, merged, or contracted. As far as I know, some factories even have 30% productivity. Once the capital chain has problems, it will be very dangerous. This is also a status quo in the industry. ""
Wang Runlin, a federal furniture company, said: "We are mainly missing money for future development."
This also leads to two common points of consensus among the current industry: one is that the overall development of the Chinese furniture industry is severe; the second part of the furniture industry is relatively "lack of money."
Wang Linpeng, president of the Real Home, said: "A company is bigger and stronger than listed financing, but it is not the only way. The most fundamental reason for listing is that there is scarcity of funds. If a company is profitable, it will definitely be listed. The demand is not so strong."
It can be seen that under the pressure of both sides, it is not surprising that some of the short-sighted and eagerly awaited furniture companies may take risks. And the listing of furniture companies caused by a series of listing fever is not groundless, and there is nothing in common.
The waves are dark: "How big is the cake, how big is the heart?"
In fact, despite the lessons learned, furniture companies have begun to be eager to chase a new round of capital boom. Under the temptation of the market cake, some powerful furniture companies have a big wave and a big stroke: "How big is the cake, how big the heart is!"
UV-resistant, light-and air-permeable
Simple assembly-Complete kit
Natural insect protection with open window/door
Profiles and fabrics individually can be shortened
Including mounting accessories and instructions
EN13561-2015 certification:
Resistance to wind load: Class 1
Operating effort: Class 2
Mechanical Endurance: Class 2
Resistance to corrosion: Class 2
However, behind the boom in the market, industry insiders frequently questioned: What is the real motivation for listing, ringing money, expanding the scale, or improving the brand? Is the timing of the listing under the industry crisis mature? At this stage, the fog behind these questions is still heavy.
Since the listing of the first furniture company in the furniture industry, the industry's shock has not stopped. First, in the circulation field, Red Star Macalline shouted out the listing in 2012, and then news of the 100-year-old, Huayuanxuan and other plans to list the GEM, and then the information of the listing of Dafuhao Furniture and Jinsheng Home. Now, the industry has reported that the Shenzhen Furniture Industry Association has tried to rely on the listing of exhibitions, stores, industrial education colleges, furniture newspapers and other projects. Different from the hot market in the Internet field in recent years, the more hidden in the furniture industry's listing fever is the secret, even mixed with a certain degree of "insight."
Get together and get listed: the "cause" and "make" behind the two days of ice and fire
Are some furniture companies listed for money?
In this regard, Jin Fuya, deputy general manager Luo Xu believes that there is no such phenomenon of such money. "At present, China's furniture industry is a low-cost, high-profit field. Whether it is the boss or the industry, the speculative psychology is relatively heavy. To the macro aspect, the enterprise is for the society, and many people's ideological awareness has not yet reached. â€
According to industry sources, a furniture company that is rapidly making a listing plan has great signs of “circling moneyâ€. Because its reputation in the industry has not been very good, its design capabilities are weak, many products are mainly based on copy. In the past year or two, it has invested heavily in the purchase of giant industrial parks in an attempt to make profits from land appreciation. According to informed sources in the industry, its capital chain has always had problems, and with a large amount of funds invested in industrial parks, liquidity is particularly tight, and the pressure on bank loans is relatively high. Therefore, the company began to make a vigorous pre-production by means of a spokesperson, marketing propaganda, etc., preparing for the listing, and its money-making attempts were clear.
As a result, I have to reminiscent of the bright furniture of * years ago. In April 1996, Guangming Group Furniture Co., Ltd. was listed on the market. At that time, it was the pride of the furniture industry. However, after a lapse of years, Guangming Furniture (s*st Guangming), a listed company in the furniture industry that once had a great time, went to the founder and was arrested. The company went bankrupt and reorganized, and the market will be delisted. At the root of it, the suspicion of "circling money" can never be separated.
This also reflects a phenomenon: under the circumstance of the sudden listing of money, some lawless elements use (regulatory) loopholes, and the phenomenon of fraudulent listing has begun to appear. The phenomenon of the new stocks' performance has changed a lot in the past few years. Many new stocks have been listed with countless auras, and soon after the successful listing, the performance has changed. This has caused the investors who bought at the early stage of the listing to suffer a lot of losses. .
Tearing open the "painted skin": all the "eggs" under the market crisis
Is it true that some furniture companies are listed for money? To answer this question, we must first listen to the opinions of the industry on the furniture capital market and listing.
The third China Furniture Industry Innovation Forum concluded: improving innovation capabilities, enhancing core competitiveness, and transforming development models are all ways and means to help furniture companies get out of trouble, but the best way to get out of trouble is to “listen†to Enhance the ability to resist risks.
Hou Kepeng, Secretary General of Shenzhen Furniture Association: Industrial capital must be organically combined with operating capital, and this industry can continue to improve.
Huang Weiye, executive director of Hong Kong Xingli Group: We are listed for the purpose of being a century-old enterprise. The key to a century-old enterprise is to set up a reasonable shareholding structure. We are not in a hurry to spend a lot of money, we are pursuing team competitiveness.
It is understandable that furniture companies are listed for model transformation or brand upgrade. Because many companies understand that the larger the company, the stronger its ability to resist market risks. The pursuit of scale has become the main direction of the future development of many furniture companies. If we rely solely on our own accumulation and rolling development, we are far from meeting the huge capital needs. The absorption of venture capital has become a bottleneck for large-scale furniture enterprises to achieve industrial upgrading and rapid expansion. Therefore, listing is the first choice for furniture enterprises to break through the current predicament.
However, there are also many uncertainties in this. If some companies make strong expansion after listing, and do the same with unfair means to crack down on competitors after the status of the industry leader, what about monopolizing the market and kidnapping related industrial chains? If some companies that focus on shaping a century-old brand start to be arrogant and lack a gradual cultural accumulation and precipitation, is this a boost?
According to industry sources, the choice of certain furniture companies to choose to go public in the current market environment is in fact "deliberate" - some companies have problems in the capital chain under the market crisis, but the enthusiasm and pace of listing is accelerating.
From the perspective of the macro environment, the appreciation of the renminbi, the rising prices of raw materials, and the adjustment of export tax rebates are surrounded. Under the background of macroeconomic regulation and control, the state has adopted a policy of tightening monetary policy. At present, the overall capital chain of furniture enterprises is quite fragile.
According to the statistics of the Shenzhen Securities Information Corporation data center: in the first half of 2011, the performance of listed companies in the home furnishing industry was generally lower than expected, and half of the listed companies even suffered serious losses.
Su Hao, director of moderate furniture marketing, told reporters that “the renting of factories last year was almost impossible to rent, but since this year, many factories have rented advertisements. The house has not been built, but there are more factories, which shows a very obvious problem. : At least 10% of the companies have disappeared, merged, or contracted. As far as I know, some factories even have 30% productivity. Once the capital chain has problems, it will be very dangerous. This is also a status quo in the industry. ""
Wang Runlin, a federal furniture company, said: "We are mainly missing money for future development."
This also leads to two common points of consensus among the current industry: one is that the overall development of the Chinese furniture industry is severe; the second part of the furniture industry is relatively "lack of money."
Wang Linpeng, president of the Real Home, said: "A company is bigger and stronger than listed financing, but it is not the only way. The most fundamental reason for listing is that there is scarcity of funds. If a company is profitable, it will definitely be listed. The demand is not so strong."
It can be seen that under the pressure of both sides, it is not surprising that some of the short-sighted and eagerly awaited furniture companies may take risks. And the listing of furniture companies caused by a series of listing fever is not groundless, and there is nothing in common.
The waves are dark: "How big is the cake, how big is the heart?"
In fact, despite the lessons learned, furniture companies have begun to be eager to chase a new round of capital boom. Under the temptation of the market cake, some powerful furniture companies have a big wave and a big stroke: "How big is the cake, how big the heart is!"
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Simple assembly-Complete kit
Natural insect protection with open window/door
Profiles and fabrics individually can be shortened
Including mounting accessories and instructions
EN13561-2015 certification:
Resistance to wind load: Class 1
Operating effort: Class 2
Mechanical Endurance: Class 2
Resistance to corrosion: Class 2
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