Guangdong furniture is set to force the "Guangdong Army Northern Expedition" to once again lead the way
2019-11-27 13:04:21
It was only in 1998 that the face was really started. Before 2005, it was also regarded by Guangdong furniture people as Sichuan furniture that hated “thievesâ€. After three years, all the way to the city, all accounted for almost all of China’s second and third grades. The following cities. The annual turnover is hundreds of billions, and some billions. After 2005, they are not looking down on the eye, they are proud of the Chinese furniture industry.
Some managers who once served in Sichuan enterprises, who were once looked down upon by Guangdong furniture managers, were afraid of losing their worth and dealing with them. They were not willing to deal with them, and they came to Guangdong with the proud performance of Sichuan enterprises. Engage in training, open consulting companies, and open planning companies.
All of this makes the heads of some enterprises in Guangdong furniture that have been stunned and proud, and they are reluctant to face the media or reduce the chances of facing the media. The Guangdong furniture manager who once pointed to Jiangshan also followed the low-key. The boss feels no face, what else can you call?
In the past three years, the furniture industry in Guangdong has been lost. There is a strong expansion of Beijing-Tianjin high-end products, and there are Sichuan products underneath. Where is the way out for Guangdong furniture? Guangdong furniture has been marginalized? Can Guangdong furniture still regain lost territory?
It’s a painful thought in Guangdong. It’s called “marketing is king†and “terminal is king†for many years. Sichuan enterprises have set up a "profit for the king" for us. How do you say that people make money? If you have to listen to others, you have to learn from others.
I think this, Guangdong enterprises are doing very well. It hurts to think, not give up. Learning is not a shameful thing. Confucius said: I am not ashamed to ask, and what people are doing now is indeed stronger than us.
Today, I met a boss at the exhibition. I used to visit him with my friends. At that time, he asked me what I was doing. I said that I was planning. He said: What is planning? Our company does not need planning. I met today, he still remembers me: You are planning, hey, planning is too important, there must be time to come to my company to sit.
This is the portrayal of most of the bosses of Guangdong enterprises. Although they do not necessarily have the foresight, they can learn from their pains and dare to admit their own shortcomings. They invited the Sichuan company managers to train and ask for advice. This is not easy, it takes courage. It takes a lot of courage to recognize your mistakes.
Once again, from the three exhibitions in Guangdong in March to today's Guangzhou Autumn Furniture Fair, we can clearly feel that Guangdong furniture is making a secret effort, and there is a lot of praise for Sichuan furniture to regain the sense of lost dignity.
Everyone often said: shopping malls are like battlefields. It is also often said that victory or defeat is a common occurrence of the military. Yes, no one can say that he can stand in the position of the winner forever in this war without smoke.
Guangdong furniture industry, the first to sing the counterattack horn is unfortunately not the traditional furniture of Guangdong furniture, but soft furniture. The use of new technologies, the use of new materials, the use of new marketing models, the introduction of training, and the planning of terminal marketing are integrating the advantages of the Guangdong furniture industry with the advantages of Sichuan furniture and re-energizing. Sichuan enterprises are also moving in this direction, but their limited resources are destined to return in this war and fall behind Guangdong furniture.
It’s the right time to play, and why is it time to play?
Two years ago, I saw the decline of the furniture industry in Guangdong. There is such a point of view: the time left for the Guangdong enterprises is only about five years. The second-tier market occupied by Sichuan enterprises went down to the third-tier market. The Beijing-Tianjin enterprises occupied the upper-level market. The space left for the Guangdong enterprises was small, but the Beijing-Tianjin enterprises were good, and the Sichuan enterprises were good. They could not do anything. Capacity continues to evolve towards the middle layer. Like a battlefield, when a war goes down, the winner must have a rest process. The same is true of the war in the Chinese furniture industry. Both Sichuan enterprises and Beijing-Tianjin enterprises need to have a process of rest and digestion. After they have finished digesting and have prepared sufficient resources, Guangdong enterprises will be completely marginalized. How long does it take for this digestive process? I personally think it will take at least five years.
Today, however, Guangdong furniture companies have launched counterattacks in just three years. What an exciting thing! The dream of Sichuan enterprises to dominate the world will be completely shattered. This is not enough for Sichuan enterprises.
The geographical advantage of the Chinese people: Tianshi, geography, and people, the Guangdong furniture industry has not lost everything, and it is only a lack of people.
Compared with Sichuan furniture, Guangdong furniture industry has an absolute advantage in geography. So far, in the Chinese furniture industry, the three major exhibitions in Guangdong: Shenzhen Exhibition, Dongguan Exhibition, and Guangzhou Exhibition are still the most influential and authoritative exhibitions in the Chinese furniture industry. The top-ranking stores in China's furniture industry have also swept south, making Guangdong a must. Red Star Macalline (see map) Shenzhen store, Pazhou store, Jisheng Weibang Weizhou store, large to the exhibition function.
Buyers in more than 100 countries every year appear frequently, information is getting smoother and smoother, and communication is becoming more frequent. It will play a positive role in promoting the development of the Guangdong furniture industry.
Re-leading the attributes of the furniture industry may make Guangdong furniture take the lead.
Furniture is different from any manufacturing industry. Furniture is mainly to attract consumers with its appearance, not like McDonald's, Coca-Cola, a formula sold for a hundred years. Its life cycle is very short, which requires a strong design team to constantly innovate to support, its continuation of life. The birth of a brand requires its creativity, not the channels it has, not its production capacity. In the era of manufacturing that requires more than demand and widespread plagiarism, the success of Sichuan enterprises has certain opportunities.
In this respect, it is the Guangdong family that has a unique advantage. Guangdong, especially Shenzhen, is far ahead of any city or region in China in the design field. In particular, Sichuan enterprises have a strong dependence on the design strength of Guangdong (mainly Shenzhen). As long as Guangdong's furniture companies use this power correctly, the brand of Chinese furniture is still very much in Guangdong.
At this point, we can get some inspiration from the field of clothing. There are many clothing companies in Dongguan, Guangdong, but the brand is not theirs, but Shenzhen, because Dongguan only knows the production, only the clothing company in Shenzhen knows the creation. As a result, the company in Shenzhen owns the brand and the company in Dongguan owns the production.
From this point of view, will there be some reference for the competition between Guangdong furniture brands and Sichuan furniture brands? let us wait and see.
Some managers who once served in Sichuan enterprises, who were once looked down upon by Guangdong furniture managers, were afraid of losing their worth and dealing with them. They were not willing to deal with them, and they came to Guangdong with the proud performance of Sichuan enterprises. Engage in training, open consulting companies, and open planning companies.
All of this makes the heads of some enterprises in Guangdong furniture that have been stunned and proud, and they are reluctant to face the media or reduce the chances of facing the media. The Guangdong furniture manager who once pointed to Jiangshan also followed the low-key. The boss feels no face, what else can you call?
In the past three years, the furniture industry in Guangdong has been lost. There is a strong expansion of Beijing-Tianjin high-end products, and there are Sichuan products underneath. Where is the way out for Guangdong furniture? Guangdong furniture has been marginalized? Can Guangdong furniture still regain lost territory?
It’s a painful thought in Guangdong. It’s called “marketing is king†and “terminal is king†for many years. Sichuan enterprises have set up a "profit for the king" for us. How do you say that people make money? If you have to listen to others, you have to learn from others.
I think this, Guangdong enterprises are doing very well. It hurts to think, not give up. Learning is not a shameful thing. Confucius said: I am not ashamed to ask, and what people are doing now is indeed stronger than us.
Today, I met a boss at the exhibition. I used to visit him with my friends. At that time, he asked me what I was doing. I said that I was planning. He said: What is planning? Our company does not need planning. I met today, he still remembers me: You are planning, hey, planning is too important, there must be time to come to my company to sit.
This is the portrayal of most of the bosses of Guangdong enterprises. Although they do not necessarily have the foresight, they can learn from their pains and dare to admit their own shortcomings. They invited the Sichuan company managers to train and ask for advice. This is not easy, it takes courage. It takes a lot of courage to recognize your mistakes.
Once again, from the three exhibitions in Guangdong in March to today's Guangzhou Autumn Furniture Fair, we can clearly feel that Guangdong furniture is making a secret effort, and there is a lot of praise for Sichuan furniture to regain the sense of lost dignity.
Everyone often said: shopping malls are like battlefields. It is also often said that victory or defeat is a common occurrence of the military. Yes, no one can say that he can stand in the position of the winner forever in this war without smoke.
Guangdong furniture industry, the first to sing the counterattack horn is unfortunately not the traditional furniture of Guangdong furniture, but soft furniture. The use of new technologies, the use of new materials, the use of new marketing models, the introduction of training, and the planning of terminal marketing are integrating the advantages of the Guangdong furniture industry with the advantages of Sichuan furniture and re-energizing. Sichuan enterprises are also moving in this direction, but their limited resources are destined to return in this war and fall behind Guangdong furniture.
It’s the right time to play, and why is it time to play?
Two years ago, I saw the decline of the furniture industry in Guangdong. There is such a point of view: the time left for the Guangdong enterprises is only about five years. The second-tier market occupied by Sichuan enterprises went down to the third-tier market. The Beijing-Tianjin enterprises occupied the upper-level market. The space left for the Guangdong enterprises was small, but the Beijing-Tianjin enterprises were good, and the Sichuan enterprises were good. They could not do anything. Capacity continues to evolve towards the middle layer. Like a battlefield, when a war goes down, the winner must have a rest process. The same is true of the war in the Chinese furniture industry. Both Sichuan enterprises and Beijing-Tianjin enterprises need to have a process of rest and digestion. After they have finished digesting and have prepared sufficient resources, Guangdong enterprises will be completely marginalized. How long does it take for this digestive process? I personally think it will take at least five years.
Today, however, Guangdong furniture companies have launched counterattacks in just three years. What an exciting thing! The dream of Sichuan enterprises to dominate the world will be completely shattered. This is not enough for Sichuan enterprises.
The geographical advantage of the Chinese people: Tianshi, geography, and people, the Guangdong furniture industry has not lost everything, and it is only a lack of people.
Compared with Sichuan furniture, Guangdong furniture industry has an absolute advantage in geography. So far, in the Chinese furniture industry, the three major exhibitions in Guangdong: Shenzhen Exhibition, Dongguan Exhibition, and Guangzhou Exhibition are still the most influential and authoritative exhibitions in the Chinese furniture industry. The top-ranking stores in China's furniture industry have also swept south, making Guangdong a must. Red Star Macalline (see map) Shenzhen store, Pazhou store, Jisheng Weibang Weizhou store, large to the exhibition function.
Buyers in more than 100 countries every year appear frequently, information is getting smoother and smoother, and communication is becoming more frequent. It will play a positive role in promoting the development of the Guangdong furniture industry.
Re-leading the attributes of the furniture industry may make Guangdong furniture take the lead.
Furniture is different from any manufacturing industry. Furniture is mainly to attract consumers with its appearance, not like McDonald's, Coca-Cola, a formula sold for a hundred years. Its life cycle is very short, which requires a strong design team to constantly innovate to support, its continuation of life. The birth of a brand requires its creativity, not the channels it has, not its production capacity. In the era of manufacturing that requires more than demand and widespread plagiarism, the success of Sichuan enterprises has certain opportunities.
In this respect, it is the Guangdong family that has a unique advantage. Guangdong, especially Shenzhen, is far ahead of any city or region in China in the design field. In particular, Sichuan enterprises have a strong dependence on the design strength of Guangdong (mainly Shenzhen). As long as Guangdong's furniture companies use this power correctly, the brand of Chinese furniture is still very much in Guangdong.
At this point, we can get some inspiration from the field of clothing. There are many clothing companies in Dongguan, Guangdong, but the brand is not theirs, but Shenzhen, because Dongguan only knows the production, only the clothing company in Shenzhen knows the creation. As a result, the company in Shenzhen owns the brand and the company in Dongguan owns the production.
From this point of view, will there be some reference for the competition between Guangdong furniture brands and Sichuan furniture brands? let us wait and see.
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