Domestic Ceramic Industry Brands Become More and More Concentrated
2025-10-04 02:04:52
In the first quarter of this year, the real estate market continued to face challenges, with a prolonged period of decline often referred to as "Red May." The question remains: will the market see any recovery in June? Analysts and industry participants are closely watching the situation, as various negative signals from the market suggest that the outlook for real estate remains uncertain and may continue to be sluggish.
As a sector closely tied to real estate development, the ceramic industry initially showed signs of stability. Some well-known ceramic companies reported impressive growth of over 50% in the first quarter. However, Yin Hong, deputy secretary-general of the China Building Sanitary Ceramics Association, warned that due to the delayed response of the ceramics industry to the real estate downturn, there could be a decline in the next three quarters.
At the end of April, the closure of Anmon's bathroom division due to a financial crisis sparked widespread concern in the industry. While it was just an isolated case, it highlighted the vulnerability of smaller and medium-sized ceramic enterprises, which struggle to withstand economic shocks. With the real estate sector in a "dry season," the ceramic industry may face further consolidation, accelerating the reshuffling of the market.
Domestic ceramic brands are becoming more concentrated as the property market continues to cool. In early May, Vanke’s Vice Chairman Mao Daqing expressed concerns about the real estate market, stating that China’s housing market had reached its peak and warning against the expectation of continued price increases. His warnings were echoed by a series of negative market indicators.
According to data released by the National Bureau of Statistics on May 13, the sales area of commercial housing in the first four months of the year dropped by 6.9% year-on-year to 277.8 million square meters, while sales revenue fell by 7.8% to 1.83 trillion yuan. The decline widened compared to the previous quarter, with the eastern and western regions showing the most significant drops.
The slowdown in commercial housing sales has also affected new housing starts. From January to April, the newly started housing area decreased by 22.1% to 432.34 million square meters, though the rate of decline slightly narrowed. Several cities have shown signs of shrinking real estate markets, indicating that developers are taking a cautious approach in the current weak environment.
Meanwhile, some real estate companies have begun selling off assets and investing overseas. On May 12, Bailian Group sold 100% equity and debts of three real estate subsidiaries for a total of 7.26 billion yuan. Earlier, companies like Cheung Kong, Nanjing Real Estate, and Li Ka-shing’s Hutchison Whampoa had also divested their properties. According to Jones Lang LaSalle, Chinese institutional investors increased their overseas real estate investments by 25% in the first quarter of 2014, reaching $2.1 billion, with spending on overseas housing projects surging by 80% year-on-year.
Banks and investors are also showing less confidence in the domestic real estate market. A report by Furong 360 revealed that 16 out of 23 key cities suspended mortgage loans in April. Major joint-stock banks such as Minsheng and Ping An have exited the mortgage market, while Citibank recently stopped issuing home loans. Other banks, like China CITIC Bank and Guangdong Development Bank, have raised interest rates for first-time homebuyers by 20% above the benchmark.
With tighter credit conditions, the real estate funding situation is becoming increasingly concerning. Data from the National Bureau of Statistics shows a sharp drop in the growth of domestic funds, a significant decline in foreign investment, and a decrease in deposits and personal mortgages. From January to April, real estate development funds totaled 3.7 trillion yuan, up 4.5% year-on-year, but the growth rate fell by 2.1 percentage points compared to the previous quarter. Domestic funds rose by 16.5%, while foreign investment dropped by 28.7%.
In response to the cooling real estate market, the government did not introduce large-scale stimulus measures, unlike in previous years. On May 14, Zhu Guangyao, China’s deputy finance minister, stated that the basic economic situation remained unchanged and that no major stimulus would be introduced to address short-term fluctuations.
Despite this, some local governments have reportedly eased regulations. Cities such as Tongling, Binhai New Area, Nanning, Wuxi, Hangzhou, Nansha (Guangzhou), and Gaoming (Foshan) have taken steps to stabilize the market, though these measures remain limited and are often denied by officials. Chen Bao, director of the Real Estate Chamber of Commerce of the All-China Federation of Industry and Commerce, said that in the future, the real estate market will move toward market-based regulation and gradually reduce administrative interventions.
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