Domestic terminal transformation and upgrading is imperative
2025-08-15 01:13:09
The Internet is truly amazing. It has revolutionized the way we shop, with online shopping and transactions now being conducted in numerous and convenient ways. As e-commerce continues to grow rapidly, the power of online shopping transcends time and space. With strong popularity, a wide variety of products, efficient logistics, and cost advantages, as long as the service is excellent, the online shopping market can reach a broad range of consumers across different regions.
I was fortunate enough to attend a year-end Taobao customer training conference in a certain area, where I got a firsthand look at the business strategies of an online executive. He emphasized, “Don’t think that the Internet is just a fantasy—many people are already buying building materials and electrical appliances online! Don’t dismiss online businesses just because other suppliers have already achieved millions in sales. That doesn’t mean your competitors aren’t doing it either!†Indeed, online shopping has entered a powerful era.
For example, platforms like QQ Space and Weibo serve as interactive communication tools with high credibility and fast information spread. They attract public attention to engaging events and help create personal circles and opinions through mass broadcasting. The influence of these platforms delivers real power, and their functions are now widely used in marketing. Fortunately, Sanmen Electric Appliance Space and Weibo have been officially certified by Tencent, adding to their legitimacy.
Secondly, exhibitions should evolve into "spotlight, multiple points, and highlights." The author believes that the difference between an exhibition and a point is not just quantitative but also qualitative. An exhibition is merely a single point or a few points, while a point can be subdivided and expanded, revealing the potential of the market space. A point of view represents the cutting-edge terminal of a brand, offering advanced insights to meet consumer demands and serving as a testing ground for corporate marketing innovation.
Beyond showcasing the brand’s space through exhibitions, companies should explore more possibilities, leveraging their brand resources to demonstrate their strength and market position. For instance, the full display area of Nanjing Sanmen Bay serves as a key observation point for the terminal industry.
Moreover, it's not just about opening more exhibition halls—it's about expanding into supermarket chains, department stores, and online C2C and B2C formats, highlighting the multi-dimensional expansion and complementarity of the company. This approach benefits consumers. Online shopping follows a similar trend, aiming for broader development, such as Taobao directing more resources toward Taobao Mall, shifting from the previous model of individual shops competing for rankings.
Highlights are the "power points" that release brand value, showcase a brand's position in the core market, and represent the concentration of channel members' resources. These highlights make it easier for consumers to remember the brand and effectively utilize their mental resources.
Market competition brings new turning points one after another. In 2013, the pace steadily and effectively moved into the second half of the year, with hope that industry elites will continue to push forward and welcome new market opportunities in the remaining six months.
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