Domestic terminal transformation and upgrading is imperative
2025-08-15 01:30:07
The Internet is truly amazing. It has revolutionized the way we shop, with online shopping and transactions now taking place in countless ways. As e-commerce continues to grow rapidly, the power of online shopping transcends time and space. With strong popularity, a wide variety of products, convenient logistics, and cost advantages, as long as customer service is excellent, the online shopping market can reach many different regions.
I was lucky enough to attend a year-end Taobao customer training conference in a certain area, where I got a firsthand look at the business strategies of an online executive. He said, “Don’t think the Internet is just a fantasy—many people are already buying building materials and electrical accessories online! Don’t dismiss online businesses just because other suppliers have already made millions. It doesn’t mean your competitors aren’t doing it either!†Indeed, online shopping has entered an era of real influence and power.
For example, platforms like QQ Space and Weibo serve as trusted and fast-disseminating communication channels, drawing public attention to engaging events and helping users build their own circles and opinions. The influence of these platforms delivers real power, and their functions are now widely used in marketing. Fortunately, Sanmen Electric Appliance Space and Weibo have been officially certified by Tencent.
Secondly, exhibitions should evolve into "spotlight, multi-point highlights, and focused areas." In my opinion, the difference between an exhibition and a point isn't just about quantity but also quality. An exhibition is just one or a few points, while a "point" can be subdivided and expanded, revealing the potential of the market. These points represent the cutting-edge of brand terminals, offering advanced insights to meet consumer needs and serving as testing grounds for marketing innovation. Exhibitions not only showcase a brand’s image but also help explore the company’s vision and resources, demonstrating its strength and market position. For instance, the full display area of Nanjing Sanmen Bay is a key terminal industry spot.
Moreover, it's not just about opening more exhibition halls; it's about expanding into supermarkets, department stores, and online C2C and B2C formats. This allows companies to achieve multidimensional growth and complementarity, all driven by consumer demand. Online shopping follows a similar trend, continuously evolving—such as how Taobao is shifting focus toward Taobao Mall, moving away from the old model of individual shops competing for rankings.
Highlights are the "power points" that release brand value, showcasing a brand’s position in the core market, the location of multi-source channel resources, and the concentrated expression of a company’s core strengths. Consumers easily remember these highlights, which effectively capture their mental resources.
Market competition brings new turning points one after another. In 2013, the pace steadily and effectively moved into the second half of the year. I hope the industry elites will continue to sail forward for the remaining six months, ushering in a new market situation.
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