The PL family creates a new trend of high-end life quality
According to a research survey conducted by Yingdao Marketing Consultants, the PL ethnic group in China has a population of about 50 million, mainly including private business owners, young white-collar workers, business people, employees of enterprises and public institutions. This group has a higher income and Education, have a certain leisure, and pursue quality of life; at the same time have a wide range of hobbies, broad insights, have a high consumption capacity and desire for consumption, publicize personality and self-assertion, have high aesthetic requirements, have a unique perspective and high standards of life Claim.
The PL people have personal hobbies in home furnishing, clothing, leisure, entertainment, tourism, travel, etc., and like fresh, trendy, high-end things. In the busy urban life, the PL family pays great attention to the slow lifestyle of leisure, the quality and standard of life, and strives for perfection.
The PL people are particularly particular about the comfort of the house. Because of their high income, the decoration tends to be low-key luxury. For example, the recent "Luxury Porcelain Life Experience" of Oceano Ceramics is very popular with them; because of their high grade, they are decorated Or to be elegant, because of their high education, so the decoration must not lose the connotation. It is precisely because of these needs that Apollo Sanitary Ware is favored by the PL ethnic group for its advocating the perfect life of fashion, luxury, intelligence, comfort and leisure, as well as leading-edge smart products, luxury grade and high cost performance. Become a key component in the new trend of high-end quality of life.
With the rapid development of China's economy, China's PL ethnic group will grow larger and larger. Who can seize the consumption point of the PL family, who will have the upper hand in the fierce market competition, Yingdao Consultants analysis believes that it is keen to explore and refine the demands of the PL family, deepen the psychology of the PL family, and promote the brand Implementing targeted strategies with terminal sales links is undoubtedly very conducive to shaping competitiveness for some companies.
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