The price of brand furniture may be raised slightly in the near future

"The prices of raw materials such as plates and sponges continue to rise, and the price hike of furniture is coming. At present, brands such as Qumei and Baiqiang have received notices from manufacturers to increase prices. In addition, the prices of Hongmu brands such as Hong Kong Merrill Lynch The upward trend . " Said Zhang Guozhang, general manager of Ningbo Huakang Famous Furniture Plaza.

The reporter learned that due to the increase in raw material prices, except for some manufacturers who have already signed a supply agreement, they can keep the original price stable in the short term. Most manufacturers will choose to brew a new round of price increases in June by raising the terminal price by 10 More than % methods to ease marketing pressure. In this round of price hikes, the price increase of solid wood furniture is the most obvious.

Plates, sponges and other materials continue to rise, furniture prices have become inevitable

The increase in the prices of raw materials and accessories will undoubtedly stimulate the already nervous nerve in the furniture industry. " Because of the continuous rise in the prices of raw materials such as plates, sponges, paints, and hardware accessories, and the continuous increase in labor costs, the price increase of furniture is inevitable. From the overall trend of this year, the increase is expected to be 10% -15% . " Ningbo City Yang Junyuan, secretary general of the Furniture Chamber of Commerce, said.

In recent years, the cost of raw materials in the furniture industry has been rising, especially wood . Wood is the main raw material for furniture manufacturing, which is a shortage of resources. The rising price of wood, coupled with the increasing purchase and transportation costs of factories, eventually contributed to the recent price increase of some furniture brands. In order to avoid losing money, manufacturers have to increase Prices in response to market changes.

"We have received notification from the factory before May 1st that the top 100 pure solid wood series will increase the price by about 20% at the end of May. Although the price of panel furniture is not obvious, but there will be a trend of price increases. Considering consumers As a distributor , we will absorb some of the purchase pressure by compressing profits, and then make appropriate adjustments to the terminal retail price. " Yu Junbo, head of Ningbo Top 100 Furniture, said.

Gao Yang, the person in charge of Qumei Furniture, told reporters that Qumei Furniture has also received verbal notice from the factory that it will increase the price of solid wood furniture in June , with an expected rate of more than 10% . "Taking into account the factory in June would raise prices, so sales orders in the second half basically do not take the one hand, taking into account the 'price difference' will produce cost pressures, while avoiding consumer misunderstanding." And mahogany furniture The brand also has a tendency to increase prices. Industry insiders say that because some Southeast Asian countries and regions that mainly produce rosewood restrict the production and export of rosewood, raw materials are scarce, plus rosewood furniture is made by hand, there is a lack of technical talent, and manpower The increase in resource prices has also prompted rosewood furniture prices to rise.

In addition, upholstered furniture will also be a small price adjustment, however, so the price is only part of the brand furniture times, so the impact was not great, like the dynasty furniture, and other well-known brand Red Apple furniture factory is not currently receiving notice, "retail terminal The price will not change in the near future, but it still has to rise in the overall trend. "

Price increase is a " double-edged sword "

Dealers consider compression costs first

Many merchants believe that the price increase is a trend, but the price increase is a challenge for the survival of manufacturers and dealers. Relieving the pressure to the terminal sales channel will be somewhat embarrassing and helpless.

" Price increase is a double-edged sword and must be combined with market conditions, otherwise it will lead to the loss of customers. Currently affected by the regulation of the real estate market, it will have a substantial impact on the furniture industry in the next three to five months. Furniture consumption The volume will also be reduced, and in this case, the cost cannot be rashly passed on to consumers. As distributors, in the face of price increases, they should still consider the consumer's affordability, compress costs first, and then reduce profits. " Ningbo Hong Kong Qian Linfa, head of the dynasty furniture, said.

The reporter learned during the interview that many dealers have taken into account the terminal sales pressure and have expressed that they will absorb some of the costs themselves and then gradually increase the price. " Minimize the pressure on price increase as much as possible, and adjust the terminal price of the product in a timely manner. " A furniture dealer admitted that in the face of price increases, it should be cautious, such as not adjusting the retail price, minimizing the frequency and range of profit margins to protect costs, and low-key Dealing with the impact of price increases, so that consumers are more psychologically acceptable.

Facing the increase of home ownership cost

Most consumers value quality more

Building materials and furniture have repeatedly raised prices, and consumers' home purchase costs have also increased year by year. They have to cope with mortgages and pressure to buy furniture. In an interview with reporters AIA home a lot of consumers, most consumers said they are willing to pay a reasonable price. "The price of hardware and electric wires will increase a while, and the price of panel furniture will increase a while. It is too common. However, with the relatively rapid increase in house prices, the sensitivity of furniture increases must be much lower than that of house prices. " It is believed that price increases should also be viewed rationally. At that time, it is not ruled out that individual brands can alleviate the pressure of price increases by choosing inferior and inferior materials or cutting corners. Therefore, the price cannot be viewed solely. The key is to recognize the quality of the brand.

The reporter calculated an account, taking three rooms and two halls as an example, the cost of buying ordinary large furniture is about 50 to 60,000 yuan, even if the price has increased by 10% , the impact is not large, plus furniture is durable consumer goods, so a lot of consumption It is still affordable. "The wedding room decoration time is urgent, it is impossible to choose the decoration time according to the market price changes. If you exceed the budget, you can only consider the furniture with a lower grade. " Miss Xu , who is signing the bill for Musi Kage, told reporters. With the continuous subdivision of the home furnishing market, consumers can choose the appropriate furniture according to their own affordability.

 

For more furniture information , go to http://news.gojiaju.com/
Welcome to provide news interview clues Advertising / News Hotline Turn 8004

 

Flow Calibration Column is widely used in the flow calibration of metering pump and dosing device, which can accurately calibrate the output flow of metering pump. Major Material: Plexiglass, transparent PVC and stainless steel; Connection methods have internal thread, external thread, flange.

Flow Calibration Column

UPVC Flow Calibration Column,PVDF Flow Calibration Column,Plastic Flow Calibration Column,Transparent Flow Calibration Column

Ningbo RMI Plastic Co., Ltd. , https://www.rmiplast.com