Top 10 market regulations affecting the development of Chinese furniture companies

Ten market laws that influence the development of Chinese furniture companies
After recognizing the three major obstacles to the domestic sales of furniture companies, we need to understand and comprehend the ten objective laws that are affecting Chinese furniture companies, referred to as the "ten market laws". This article is only a brief explanation.
Market law one: From the perspective of the current status of the furniture industry, domestic furniture companies have to pay a price to be a brand, but if they do not make a brand, they will have to pay a greater price, and even enter a land of nowhere. Recognizing this deeply, and understanding the importance of the brand and the brand correctly, the Chinese furniture companies that set out to sell domestically will really make up their minds to build the brand.
Market rule two: Chinese traditional culture is a gold mine. If the Chinese furniture industry needs to go to a higher level, take the road of branding, and develop the domestic market, it is necessary to extract gold from traditional culture, and to continuously extract and use gold The right way to forge gold is to make it a jewel that consumers love at first sight. Of course, we must avoid the excessive mining of this gold mine.
Market law 3: The lack of brand strategy will still restrict the healthy and rapid development of China's furniture industry for a long period of time, naturally restricting the domestic market operation of furniture companies, which is inseparable from the experience and vision of the Chinese furniture company owner. Therefore, the boss of a Chinese furniture company must learn to "climb the building" or "climb the tower" in order to stand taller and look farther.
Market rule 4: Chinese furniture companies accustomed to OEM are not suitable for the "big fan" to develop the domestic market, and they are not suitable for the branding method of "a lot of money". They need to find a stable, systematic and ultra-low-cost way to expand Create a strong brand in the domestic market. Among them, Yuanzhuo brand agency put forward a brand-new concept of "making a penny for branding". This ultra-low-cost brand operation strategy is an ideal choice for furniture companies that want to make domestic sales.
Market law five: To operate the domestic market, the services of the Chinese furniture industry must be learned and aligned with those of the Chinese home appliance industry, otherwise the increase in the gold content of Chinese furniture brands will inevitably go in the sun like a blind man, bright and within reach but never real have. At the same time, "service strategy" will also become one of the important paths for the rise of Chinese furniture brands.
Market law 6: The Chinese furniture industry must jump out of the "little carpenter's thinking" of the era of small farmers, integrate with international standards in product ideas, style design, process flow and other aspects, and at the same time, on the basis of digging up the traditional culture of the motherland, fully draw on the outstanding foreign Culture is the only way for Chinese furniture companies to break through the barriers of their original thinking and create a strong brand with international competitiveness when operating the domestic market.
Market rule 7: The rapid rise of furniture chain hypermarkets, the transformation, integration, integration and development of the furniture retail format will gradually affect the channel strategies, marketing strategies and even higher-level brand strategies of Chinese furniture companies. Chinese furniture companies need to recognize this before doing domestic sales, and make full preparations for it, such as store entry strategy, store resource integration strategy, store promotion strategy, etc., otherwise they will inevitably be in the "terminal revolution" in the future He was caught flat-footed and even helpless.
Market rule 8: "Knowledge" creates "heroes", Chinese furniture companies must understand "knowledge" for domestic sales. Specific "trends" include social development, industry development, enterprise development, consumers The trend of demand and the interest of the media, in order to seize the various opportunities of enterprise development, shape themselves as the industry's "hero" brand, "benchmark" brand or leading brand. In other words, the leading Chinese furniture brand must belong to an enterprise that is good at "knowledge", for example, Jialu Home Furnishing launched "Fine Baby Furniture", Love Castle launched "Genuine Children's Furniture", Jianwei launched human furniture, etc. All are examples of "knowledge".
Market law 9: The large-scale lack of core competitiveness will restrict the scale and speed of the development of Chinese furniture companies for a long period of time. When doing domestic sales, Chinese furniture companies must figure out what is the core competitiveness of operating the domestic market and how to improve their own core competitiveness of operating the domestic market. Yuanzhuo brand organization launched the "furniture brand winning strategy" system service, one of the main aims is to effectively improve the core competitiveness of furniture companies when upgrading the brand.
Market law ten: China's furniture industry will have a large number of companies that cannot withstand the rapid changes in the industry environment. If there is no suitable business strategy, it is only a matter of time before these companies exit the market. However, if these companies can correct their mentality in the "sub-health" state and find the correct breakthrough strategy or domestic market operation strategy, they still have the opportunity to "resurrect", "later come on top", "smiling proud". "Everything is possible", for the furniture companies at this stage, this sentence is by no means a "slogan", but a description of the status quo of the furniture industry, but also affirmation of the rapid rise of Chinese furniture companies.

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