The ceramic industry is basically stable and rising.

In the painful adjustment of the financial crisis, the ceramic industry has gone through the first half of 2009. In the first six months, ceramic companies of all levels have been shuffled and internally adjusted. So far, they have basically stabilized the industry. Moreover, from the perspective of some benign development enterprises, compared with the increase in sales in the same period last year, individual companies have even increased greatly. In general, the industry situation in the first half of the year was adjusted in pain and progressed in the adjustment. Up to now, it has basically stabilized and risen.

From the perspective of various production areas in the country, many ceramic enterprises in the Foshan production area have quietly disappeared, while large brands and small and medium-sized specialized enterprises are still in danger, and individual enterprises are expanding against the trend, such as Xinzhongyuan. In terms of sales, including the first-line brands, the majority of ceramic enterprises have generally entered the third and fourth-tier markets, and expanded sales channels and digested inventory pressures to achieve better results. Antique brick companies such as Romario, Ge Shitao, Jane, Loulan, and Owen Lai are generally optimistic about the situation across the country, while the exports of Romario, Owenlai and Loulan have also risen against the trend. Polished tiles and tiles are moving faster on medium and low-end products, showing signs of rising.

Sichuan Jiajiang, Shandong Zibo two major production areas, especially Jiajiang, due to the main production of low-end products, the sales situation is very good. Jiajiang is mainly benefited from post-disaster reconstruction, and Zibo's products penetrate deeper in the urban and rural markets, and gain competitive advantage at prices. From the first half of the year, these two major producing areas have played a major role in the recovery of the entire ceramic industry.

In the emerging ceramics producing area of ​​Jiangxi, mainly Gao'an, due to a series of effective measures taken by the local government, there are still many enterprises that continue to invest, especially the bosses of Fujian and the Foshan enterprises that have been encircled. The low and deserted industry has brought a lot of excitement.

Some other producing areas, although not very dynamic, have basically stabilized the situation in normal operations. Therefore, from a national perspective, the entire ceramic industry has basically passed through the most difficult period, showing a favorable situation of steady growth.

Judging from the current general environment, the overall economic situation has bottomed out, but it will take some time to be reflected in all aspects of the industrial economy. For the ceramic industry, how to continue to drive sales growth in the second half of the year, still need to take further effective measures. For example, new products, group purchases, procurement alliances, and intensive three- and four-level markets are among the measures to keep the company running. Judging from the various policies introduced by the state to stimulate domestic demand, the situation has been reversed very little, but how to wait for the arrival of spring with a benign operation, or the Eight Immortals crossing the sea, each showing its magic.

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