The floor market does not "price war"

The floor market does not "price war" The May 1 promotion season should have passed, but recently Xiao Bian visited the major floor stores and found that brightly colored promotional posters are still floating across the entire store. If you go forward to consult, most of the sales staff's responses are "postponed activities," " If you buy it now, we can still give you the biggest discount." With increasing operating costs, floor businesses are still making huge discounts in order to reduce profits and seek sales. Is this a long-term solution?

The old discount makes consumers afraid to sell. The reporter found that in the building materials market, many floor products were simply affixed with handwritten price tags, and some were accompanied by a discounted label. However, it was difficult to see at a glance how much was discounted. The situation is that there is a so-called unified national retail price, but the retailers have a very different degree of discount, which also tests the power of consumers to bargain.

One consumer, Mr. Liu, once wrote a message on the Internet to reflect his experience of buying the floor: Some time ago, Mr. Liu fancy a floor in a shop, and the salesman said that he can play 6.5 fold after the original price. Mr. Liu felt very strange, obviously the price has been marked, and there is the price tag of the Price Bureau, even if you can still play such a low discount. “Low discounts have made consumers more and more afraid to get rid of them, and they are not as good as price tags.” Mr. Liu’s views have been endorsed by many netizens.

In the course of the visit, the reporter also found that almost every brand of floor can be hit 6-9 fold range, which does not include special products, if there is a large amount of consumption can also be on the basis of the discount on the basis of "re-negotiation." The reporter conducted a random interview in the store, and many consumers said that this form made them puzzled, their hearts were not bottomed out, and they were increasingly afraid to buy easily.

“May 1st has passed, and it is still at a discount, which in turn makes our consumers feel that these floor brands have been falsifying prices and have not dared to buy them easily.” Some consumers who are buying flooring have said most consumers’ psychological.

According to industry insiders, the confidence crisis triggered by unreasonable pricing and low discounts has affected consumer's confidence in purchasing, which will be detrimental to the long-term development of the flooring industry.

Flooring experts call for quality is hard power However, in the current "no promotion" of the industry situation, it seems that promotion is indispensable, then, how can the floor company really do a good job of promotion, and it will not be difficult to extricate themselves from the price vortex? ?

A floor brand official believes that floor promotion is only a means rather than an end. Consumers ultimately value the quality and brand of the floor. Flooring companies should try various forms of promotion, and they cannot just stay at low-level price cuts or discounts. On the basis of the characteristics of the industry and the location of the mall itself, different promotion combinations should be formulated to introduce different promotion themes for all levels of consumer groups. The preparation and implementation of the entire promotion plan is an extension of the service and cannot be ignored.

In view of the price war phenomenon, industry analysts pointed out that it is irrational and unscientific to guide consumers to purchase products only from a single price level. Therefore, the floor companies should upgrade their services and experiences to various stores, support some brands that insist on clear prices, give strong recommendations on promotion and promotion, and guide consumers on services, experiences, products, and designs. From the angle of concern, floor companies can bring more added value to the market and distributors through these actions, giving them higher quality of life.

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